Branding Consultant

I am releasing a new product and need some help. Need to get started ASAP. My product is a wireless control system that is developed to complement another product that is sold by a well established company. Panoramic Photography and Virtual tour photography related. Job Description: Your responsibilities: - Plan and execute marketing designs and activities to establish and maintain brand presence - Research and determine product strengths and weaknesses and develop messaging around each - Develop effective product positioning in the market - Conduct competitive strategic analysis and consumer segmentation - Launch and oversee advertising and media planning - Offer suggestions on how to improve brand awareness and messaging Your qualifications: - Primary skill: Branding - Strong interpersonal skills and attention to detail - Excellent verbal and written communication skills - A complete Elance profile - References or an established reputation on Elance preferred