Boost Web Traffic & Conversions

Job Title: Google Analytics Professional with SEO and Google Ad Campaign Experience Company: Whitlock Business Systems / My Book Printer Location: Madison Heights, MI, USA Working Location: Madison Heights, MI (In Office) and Remote We are seeking a highly skilled and motivated individual to join our team as a Google Analytics Professional with expertise in SEO and Google Ad Campaigns. The ideal candidate will understand the commercial printing and book printing industries and will play a crucial role in optimizing our digital presence and driving data-driven insights to enhance our online performance. If you are passionate about analytics, SEO, and Google Ads, and have a proven track record of delivering results, we want to hear from you! Our Websites: [login to view URL] [login to view URL] Qualifications: • Google Analytics Proficiency: - Demonstrated experience in implementing, configuring, and optimizing Google Analytics for websites and online platforms. - Expertise in setting up advanced tracking, custom events, and goals to measure and analyze user interactions. • SEO Expertise: - Proven experience in developing and executing successful SEO strategies to improve organic search rankings and drive targeted traffic. - Strong knowledge of SEO best practices, including on-page optimization, technical SEO, and backlink strategies. • Google Ad Campaign Management: - Hands-on experience in planning, creating, and optimizing Google Ads campaigns across various platforms (Search, Display, and Video). - A track record of achieving and exceeding key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).   • Data Analysis and Reporting: - Proficient in analyzing data from various sources, identifying trends, and providing actionable insights to improve digital marketing strategies. - Ability to generate and present comprehensive reports on website performance, SEO metrics, and ad campaign effectiveness. • Technical Skills: - Familiarity with SquareSpace websites - Familiarity with general web development technologies and tools. - Experience with SEO tools such as SEOSpace. - Knowledge of Google Tag Manager for advanced tracking implementations. • Communication and Collaboration: - Strong communication skills with the ability to convey complex data insights in a clear and understandable manner. - Collaborative mindset to work seamlessly with cross-functional teams including marketing, design, and development. • Continuous Learning and Adaptability: - Proactive in staying updated on industry trends, algorithm changes, and emerging technologies related to analytics, SEO, and digital advertising. - Ability to adapt to evolving digital marketing landscapes and implement innovative strategies. • Education and Experience: - Bachelor's degree or equivalent experience in a related field (Marketing, Business, Analytics, etc.). - Minimum of 5 years of hands-on experience in Google Analytics, SEO, and Google Ads management. If you are passionate about leveraging data to drive business growth, have a keen eye for SEO optimization, and excel in managing successful Google Ad Campaigns, we invite you to apply. Join our dynamic team and contribute to the success of Whitlock Business Systems. To apply, please submit your resume, a cover letter highlighting your relevant experience, and any portfolio or case studies showcasing your achievements in Google Analytics, SEO, and Google Ads.