Content writer specialized on Mental Health and Psychology

I am creating a psychoeducational project for digital families. A service adapted to the challenges that the digital society in which we live is asking us, which concentrates all those risk factors that surround the adolescent digital bubble: addictions to mobile phones, networks, video games, gambling, and other contexts At the moment I am starting the activity and there is a part of the marketing that I am missing which is the creation of content for the blog. For this, I am looking for a copywriter who will write articles for the blog. The main idea is to provide content that answers the questions that parents ask themselves, that hurt them and that are reflected, articles that sensitize and make the reader aware, in short that they fall in love :) For this I wanted to explain to you by means of a few points what I am looking for exactly: 1. APPROACH. Content based on science, research, psychology, mental health, education, styles and trends, news ... about the contexts that appear on my website or about the education of children in general. I need articles that present facts based on the exposition and argumentation of thoughts. Articles created from scratch using, if necessary, sources of information such as a scientist, psychologist, doctor, researcher, case studies, experts who support the thesis, and who provide their information or vision of the facts. It doesn't matter if I have to wait two weeks because you're waiting for an answer, for example, a burned-out former Google engineer who worked in the US-based department of cognitive persuasion. 2. CREATIVITY. A good library of expressions and unexpected twists to choose and use without losing your personal stamp. Use metaphors, analogies, atypical expressions without the result being artificial ... Write with a high level and style rich in vocabulary but on the other hand have close details with the parents. 3. RESEARCH. Research capacity. For example, turn to sources in other countries to find topics and turn those ideas into words. 4. SENSE OF HUMOR. A good dose of humor always comes in handy to make the reader smile and generate closeness. 5. TARGET. Understand my project and my audience to ask you how it responds. What influence does what you write have and whether or not it can change its perception if you express it in another way…. 6. SEO. If you are a specialist in Marketing and SEO it is a plus. Here we can do two ways: find the most suitable keywords for a relevant topic. Or the other way around, finding relevant content ideas based on a certain keyword. I sincerely believe that the first one is better because it gives you much more freedom when creating. It is better to take a topic and not depend on SEO, but not leave it aside. That is, take an interesting topic and work on SEO based on the theme and search for those keywords. 7. ANALYSIS. Know what types of titles work best in this sector, the ideal length for this type of content ... what impact would a storytelling have or if I put humor in it, how would it look ... 8. PERSUASION We want to turn that reader into a “lead”. Sell ​​the arguments to turn them into ideas that readers take as their own. 9. A GOOD INTRODUCTION to hook the reader. Understand my audience's problem as if it were yours and understand the emotions at stake. In the intros we can put questions, agitate the reader, precisely with what he usually does with his son so that he is reflected in the mirror. If it is necessary to use the PAS of marketing, problem, agitation, solution, especially in agitation (pain points), put your finger on the sore well. Be clear about the problem we want to solve. 10. TELL STORIES. Hook the reader and get him fully into the story with good storytelling (it doesn't have to be true). The ST has a lot of power and connects a lot with the audience.