Reena Adiraju is a Post Graduate in Economics from Mangalore University. She is an independent Learning and Market Research consultant specializing in market research, analytics, managerial competency assessment, development and training. She has worked in diverse fields such as Analytics, HR, Finance, Academics and IT.
She has worked for 14 years in Market Research and consulting leaders such as Nielsen, ORG, Ugam, IMRB, TNS, and Kantar Operations. As a core team contributor, she has a solid "hands on" experience, in conducting numerous multi country marketing research projects. She has managed the research team’s activities by setting up standards for quality control and performance management. She has a good understanding of Business Intelligence and has worked across multiple verticals including financial services, retail, FMCG, telecom, pharmaceuticals and leisure industries.