Pandora’s Marketing Analysis

Learners are required to research the organisation of Pandora. Please note that this assignment requires a critical approach to writing. Learners must display evidence of external reading and avoid descriptive writing. A discursive style of writing is most important to maximize marks. The following questions must be all answered: 1. Discuss the marketing concept, illustrate your answer with two definitions which you have compared and contrasted (MLO 1). 2. Discuss the STP approach to segmenting markets. This needs to be a broader detailed piece demonstrating external reading. Using Pandora as an example analyze how that organization segments its target audience. (MLO 5) 3. Critically analyze how Pandora have branded their products and service offering and how they communicate this to their customers. (MLO 2, 3 & 4) 4. Based on your research draw two conclusions and two recommendations