Hi,
Following is a short summary of how I feel I could help you achieve your objectives for this project.
- Firstly, because I am new to freelancer.com my profile doesn't have any project history. But please be assured I do have knowledge / skills in search marketing and am confident I am up-to-date with best practice in using search engine optimisation/marketing to generate traffic, lead conversion, awareness etc.
- From the project description, I understand the initial need would be to review the website against the google guidelines to try and find any potential issues.
- I would then review the website analytics/webmasters data to see any errors, what pages get the most traffic, traffic sources, most common landing pages, path visitors take once on the website etc.
- I think a competitor analysis would be an important step to establish how competitive the SERPs are for targeted keywords, identify differences between your website and those at top of SERPs.
- Other aspects I would look at include hosting/server issues, keyword research, website architecture, content specific to the targeted topics/keywords, internal and inbound link profile.
- A long term strategy would be to start building genuine relevant links so could start by collecting resources such as industry specific directories and key influencers that could be potential sources of inbound links.
Please ask any questions you have and I look forward to receiving your feedback.
kind regards
Peter Cant