I am an Expert Web Analytics consultant having extensive experience in Web Analytics.
Project scope understanding
Setup Google Analytics goals
I will offer to do following
1. Implement GA correctly to capture referrers properly
2. Implement custom events like social links, navigation links, important CTAs
3. ecommerce events like add to cart, checkout, purchase etc.
My Expertise
12+ Years IT Experience
End to End experience in web (development to web analytics)
8+ Years Experience in Web Analytics & Campaign Analytics
8+ Years experience defining digital tracking strategy (including web analytics and campaign)
8+ Experience in Google Analytics, Adobe Analytics (SiteCatalyst)
3+ Experience Google Tag Manager, Ensighten, Adobe DTM
5+ Experience in Web Development (PHP, ASP.Net, SQL)
Expert in
- defining digital tracking strategy,
- defning key KPIs
- setting up tracking tool (like Google Analytics, Google Tag Manager etc.)
- implementing conversion tracking, goal tracking, ecommerce tracking,
- setting up custom reports, dashboards,
- ad-hoc analysis as per custom requirement
- audit digital trackig implementation to find out issues & gaps
- troubleshooting tracking issues