Automotive parts print ad

Print ad for passenger car parts brand. We specialize in timing kits, and some timing chains and timing gears. Looking for first of several print ads to re-launch our brand, that is pretty well known in the market. Brand colors are red and white, please research "timing kit" for more information of the exact item. DYNAGEAR Brand was once well known, we pulled out of the market and it was then flooded with imitations. We are re-launching, and our focus is to create brand equity as well as to point customers towards our website where they will be able to download catalog and get more information. Experience in automotive ads is a plus, they are usually not too elegant, express reliability/dependability, quality, toughness. (not so much as one of those ford pickup ads.. over the edge) Our initial idea is something in the lines of " don't trust your engine to anything but the best" but that is of course a huge cliché. Perhaps the image of a good looking engine (preferably japanese) showing the front of it where the timing components go. Ad will be resize for several different publications, and will carry a boiler plate with the distributor info. This ad will be printed overseas in latin america and copy written in Spanish, so any copy will be subjected to translation.