Conceptual Product Design Report

1. Core Theme: The student is to apply structured design techniques to an electrical/electronic/software product, in order to produce a preliminary design specification for that product. 2. Aims: To enable the student to research, apply and demonstrate their understanding of the relationship between product-design the potential product users and other pragmatic considerations and to enable the student to research and demonstrate an understanding of the impact of commercial factors on the design process. 3. Objectives: The assignment is to produce a report that justifies the development of a conceptual product, so that a prototype can be designed and built. This in general involves defining the product conceptually, providing data and justifying its market, justifying the financial elements and deriving the specification so that the prototype product can be built. Note it’s not possible to define a new product in it’s entirety in the time available for the assignment. Use an existing product and add a significant new feature, see additional notes in the assignment presentation. The tasks that are to be undertaken are: 3.1 Produce an ideas file for a range of suitable products, and describe the process by which they produced the ideas file. Choose potential products that will fit into existing markets, the marketing data will then be more readily available. It will also make the specification derivation easier. . 3.2 Select an appropriate product for the assignment from their product ideas file, and describe the rationale for their specific product selection. 3.3 Produce structured user profiles (at least four different profiles) for the product, and briefly describe how you have produced user profiles. 3.4 Define and justify the market sector for your product, this is to include a brief description of the size and characteristics of the market and the sector that the product will compete in. Including a description of competitor products, their features, how they are segmented and the market selling prices of those products. 3.5 Develop a set of product features, and relate these to the user profiles. 3.6 Develop the following specifications for the product in a hierarchical and structured manner: 3.6.1 A functional specification 3.6.2 An Operational specification 3.6.3 A performance specification 3.6.4 An environmental specification 3.6.5 A physical (mechanical) specification 3.7 Produce an order of magnitude estimate for the direct costs of the product. 3.8 Use value-engineering techniques to justify the product features and the relationship to the works cost of the product. 3.9 Assess and quantify the risk involved in developing the technologies involved in the product. 3.10 Assess and quantify the risk involved in launching the product. 3.11 Estimate and briefly justify the ‘order of magnitude’ product contribution your product will generate from sales in the U.K. market for the first two years after its launch. 3.12 The student is to produce a report which addresses the requirements identified above, the report must contain: the student’s name, the course and module, a title, a table of contents, a synopsis, and a report body, diagrams and pages should be numbered. It is important that the report is concise. Appendices should be used for any supporting information. The report should be bound, and not presented as loose sheets. REMEMBER THE PRODUCT CHOSEN OVER HERE IS AN " IRON "