William C. Vela
3100 Coral Springs Dr.
Coral Springs, FL 33024
M - FL: 954-756-1805 – M - NY: 347-727-9020
EXECUTIVE PROFILE
I am a Bi-lingual Marketing professional with over 15 years of experience with an emphasis in B2B, B2C, SEM-PPC management, SEO management/Content, Lead generation, Landing Page, Analytics, CPA, CPC, Affiliate marketing, email marketing and e-commerce driven environments. I've developed both short-term marketing strategies to meet specific business growth objectives & long-term strategies to solidify positioning. Always keeping development of the company’s brand in mind. In-depth knowledge, understanding of search acquisition, targeting retention and re-marketing.
Ability to achieve the maximum value from each customer. Implemented successful offline and online creative strategies and initiatives extracted or derived from “click-stream” information and web-based analytical measurable reports.
The ability to translate consumer search behavior and actions into actionable measurable objectives and initiatives using today's best of breed online tools: Coremetrics, Omniture, Webtrends, Clicktracks and raw Clickstream log server reports. I’ve used my extensive multi-industry experience to recommend and develop executable online & offline integrated strategies to drive traffic to web sites. Utilizing Print, Direct Mail, Direct Response TV, Radio, PPC, SEM, SEO, Media Buys, Email Marketing, Pay-Per Call, Affiliate marketing and Call C