Design a Logo

This is a logo for an Alberta based Canadian company that currently offers embroidered and screened corporate and team promotional wear and promotional items. Their current logo is attached. This logo was in harmony with their “one stop shop” “custom”, established proposition. We will be shifting their offerings and proposition to one of a “price leader” in the B2B screening printing sector, that is focusing on t-shirts, team wear etc etc. This shift will be rolled out locally initially then nationally and trans-border (US) We need to rebrand to a more “funky less corporate”, stronger, hard hitting trendy look in line with their new value proposition which includes: 1. Lowest Price Guarantee 2. 100% Satisfaction Guarantee 3. No Rush Charges 4. No Set Up Fees** 5. Fastest Turnaround 6. Locally Owned & Operated 7. Established Since 2007 8. Free Local Delivery 9. In House Production 10. Leading Edge Technology We want the logo to pop, be memorable and appeal to the middle aged gender, who is our primary buying demographic. I think extremely outside the box, I don’t like to look like or try to be anybody else. We want to stand in a league of our own and our logo has to portray that. Our marketplace will not be consumers but clubs, schools, corporations, nonprofit organizations, community groups etc. Notes: • The logo shouldn’t look too sophisticated, however, being cheap doesn’t mean looking nasty! • The logo should be “squarish” in area (not horizontal or vertical with the challenges that can bring with the length of their name) • Rebranding with a new name is not a consideration. • The logo should be easily reproduced across all media. Colour and B&W and be scalable. • Final deliverable will be in the usual common formats + vector file • Time is of the essence! i.e. need it yesterday!! Let yourself go crazy :) think outside the box and do what you think will work.