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I'm seeking a skilled professional to create a remarkable presentation tailored for venture capital firms. The key purpose of this presentation is to introduce a new product under for our technology venture. Key details: 1. **Presentation Audience**: The target audience is venture capital firms. Prior experience in iterating and coming up with presentations targeted for venture capital is crucial. 2. **Industry Background**: Our venture operates in the technology industry. Leverage your knowledge in this sector to highlight how our product fits into the industry trends and forecasts. Prior experience with presentations on Kubernetes, cloud, microservices, etc. will be helpful. 3. **Main Objective**: The presentation's main goal is to introduce a ne...

As the founder of a startup aiming to sell services in a new E-commerce platform, I require assistance with defining and implementing a relevant database workflow. I am looking into having: (1) Database architecture (2) MS Automate / PowerApps interface for workflow management - DATABASE: The optimal database technology is yet to be decided and your recommendations would be appreciated. Prior experience with MySQL, PostgreSQL and Oracle will be advantageous. - PURPOSE: The platform will serve the purpose of E-commerce, mainly dealing with the transaction of services. It would be preferential if you have previous experience designing databases for similar business models. - PRODUCTS: Our E-commerce platform focuses on the sale of services, so the databas...

I'm in need of an experienced professional to enhance my Shopify store by updati...an experienced professional to enhance my Shopify store by updating product descriptions and adding images. All this, within a scope of less than 50 items. Here's what you need to know: - There isn't a specific style guide to follow, granting you creative freedom within the boundaries of my brand identity. - Product descriptions not just need to be accurate, they need to be engaging and convert visitors. - High-quality product images that showcase my products effectively. Ideal freelancer should have: - Excellent writing skills, with experience in persuasive copywriting. - Ability to source or create top-notch product images. - Familiarity with Shopify and eCommerce b...

I'm looking for a skilled freelancer to create engaging articles on business topics. These articles will be tailored specifically for startup entrepreneurs. Key Responsibilities: - Conducting in-depth research on industry-related topics in order to develop original content. - Developing content for blogs, articles, and social media platforms. Ideal Skills: - Article Writing - Business Writing - Knowledge about startups - Eye for detail - Ability to meet deadlines Experience in writing for startup entrepreneurs is a bonus. Please provide previous writing samples when bidding.

...integrated with an ecommerce store and blogging platform, is suffering from slow loading times. The website is hosted on a dedicated server, and I require a performance boost to meet GTMetrix's topmost standards. The optimal freelancer for this job would have: - Extensive knowledge of WordPress and its inner workings - Proven experience in website optimization for better speed and performance - Proficiency in resolving issues related to server response times - Expertise in improving the page loading speed, PageSpeed score, and YSlow score of websites - Familiarity with ecommerce and blogging platforms, specifically within a WordPress environment. It's vital that this job doesn't interfere with my website's current functions or us...

We'd like to build an online presence. Currently our site has a home page with our contact details and are not actively using our site to generate sales. We currently generate our sales through farmer's markets. However, we'd like to gradually develop our online presence to compliment/grow our online sales. As a first step, we've got a templated page...basically the page is made out. We've got 5 QR codes that when scanned get directed to 4 different URLS that we would like to: 01. Replace with the above template to the correct link - for example - when our capsules are scanned - the URL is direct to get the idea. There are 4 links from 4 different products; or We will be using Typeforms a...

As a seasoned entrepreneur, I'm intending to create a comprehensive ebook focusing on the current funding scenario of the Indian startup ecosystem. This ebook is specifically designed to provide valuable insights to venture capitalists exploring funding opportunities in India. Checkout the key features of this project: - Analyzing Funding Resources: The ebook will shed light on various sources of funding, including private equity, venture capital, angel investment, government initiatives, etc., and their roles in shaping the startup landscape in India. Ideal Candidate: I'm looking for a business writer, preferably with a deep understanding of venture capitalism and the Indian startup scene. They should be able to effectively res...

I am kick-starting a service-based enterprise and require a dynamic and distinctive logo that denotes professionalism, friendliness, and innovation. The ideal freelancer will have significant experience in brand marketing, design, and conceptual creativity. Key requirements include: - Ability to translate brand values into a unique logo. - Proficiency in various design software. - Strong understanding of market trends and branding. Your portfolio of previous work, particularly with startups, will be heavily considered. My expectation is a logo that encapsulates the ethos of my service-based business and appeals to my target audience.

We are looking for a list of 100,000 leads from UK and US. We are looking for freelancers that already have such lists ready and do not need any work to be done by us, except to send us the lists. Since there is no work to be done, and our budget is $20 for the whole list, do not apply if you do not agree to our budget. Companies that we are looking for should be NEWLY REGISTERED, and SMALL COMPANIES from UK and US. List should have: - company name - person name - email - website (if exists) - location

...business owner, I'm seeking a skilled and experienced app developer who can create a comprehensive ecommerce mobile app compatible with both iOS and Android devices. This requires a comprehensive understanding of the following: • Cross-platform mobile app development: proficiency in developing both iOS and Android apps is essential. • Ecommerce functionality: The app should seamlessly support user registration and login, product search and categorization, shopping cart, payment and order management, and order tracking. • Electronics product specialization: It would be advantageous for the freelancer to have some experience in dealing with online electronics products. The ultimate goal is to provide my customers with a smoo...

I'm looking for a Shopify expert to create a comprehensive online store for my business. I plan to sell both physical products and services, with more than 50 unique offers available. As a seasoned business owner, I will provide all necessary product information. No assistance is needed in sourcing or developing product descriptions or images. Ideal Skills: - Extensive experience with Shopify, including design and functionality. - A portfolio showcasing a variety of successful Shopify stores. - Ability to organize large quantities of products in an intuitive, user-friendly manner. - Knowledgeable in SEO best practices to optimize product visibility. - Ability to deliver a fast, secure, and mobile-optimized site. Expect a collabor...

I am looking to build an eCommerce website. It will carry both physical products and services. Key features will be: - Management of inventory for physical products - Navigation and shopping experience to cater to 10-50 product categories - Cross Selling and upselling - Digital marketing integration - Tracking integration Freelancers bidding for this project must demonstrate: - Proven experience in eCommerce website development - Strong understanding of inventory management systems - Ability to structure sites for easy navigation across numerous product categories I'm especially interested in working with professionals who can bring the vision for my online marketplace to life.

Having successfully built a WordPress site with an active payment gateway, I am seeking an expert to assist in setting up automated emails. More specifically, this would mean creating automated order confirmation emails upon a customer placing an order. Key tasks and responsibilities: * Developing order confirmation emails which feature dynamic content. * Including an order summary and payment details in the body of the emails. * Making sure the total order amount can be dynamically adjusted based on the specific order details. Please note that I already have a HTML template in place for these automated emails, which will need to be made dynamic based on each unique order. Ideal Skills: * Knowledge of various payment gateway systems. * Experience in setting up auto...

I'm in search of a seasoned web developer for building a fully integrated membership website. This project will require: - Integration of Stripe for its payment gateway. Experience with Stripe API integration is a plus. - The set up of individual and group pages where exclusive products and services will be showcased to subscribers. Previous experience in eCommerce website development would be ideal. Skills and experiences such as JavaScript, PHP, HTML, CSS, UI/UX design, and knowledge of modern web development standards will comfortably allow you to execute this project. Being fluent in Spanish will be a considerable advantage too, as the website is targeted towards a Spanish-speaking audience.

We are in need of a capable professional to give us a list of leads consisting of 50,000 fresh and small-scale enterprises. We are looking to get lists that you already have so there will not be any need of generating new leads or new lists. Our maximum budget is $45 as this job doesn't require any work on your part, except sending us the already existing list. IF YOU DO NOT AGREE TO THE BUDGET, DO NOT APPLY Your list should meet the following criteria: - The companies should be from English-speaking nations, specifically the United States, United Kingdom, and Australia. - Information regarding these companies should be highly recent, specifically from the past 6 months or less. - we need company name, person name, and email - compan...

I'm seeking an experienced Django developer from Romania for my upcoming online project. The web application's primary goal is to provide user registration and management, ...involve some custom application development. Key responsibilities: - Expertly utilize Django for robust web development - Oversee the creation and management of user registration - Facilitate online auctions sales - Deliver custom application development solutions Ideal Skills: - Proficient in Python with a strong emphasis on Django - Comprehensive knowledge in web development - Experience in auctions platforms - Track record with user management systems Please only bid if you are a seasoned Django developer based in Romania, with proven experience in developing and deploying ...

Hello good, We are looking for someone or an agency that can make a WordPress website for different companies, both corporate and ecommerce. What you should do: -Configure the website -Design from the template and make the necessary changes that the client likes Important points: -Respect work times (Essential) -Not only the design is necessary but also the SEO structure, I mean that the website has coherence and on each page there is a meta title and meta description. Also that the structure has h1, h2, p in relation to SEO -We will give you contact information to put up the page, they are private data that you will not be able to spread and much less use them since they belong to our clients. -There cannot be anything that relates you ...

I need a professional logo designer who can encapsulate the essence of my cybersecurity startup, Vigile. The ideal candidate will be a designer who can evoke feelings of trust and professionalism in a visual form. Vigile, is an AI-Powered Cyber Threat intelligence platform. The logo should communicate to our audience that we are trustworthy and professionally competent. I prefer name based logo.

...experience in startup business plans, specifically for Canadian Visa requirements, who can curate a compelling business plan for my large-scale Daycare. In the project scope, the plan must consider: - A target age range of 2-10 years old - Plans for providing meals, leading educational activities, and supervising naptime - An accommodation plan for more than 50 children Skills Required: - Business Plan Writing - Knowledge of Canadian Startup Visa regulations - Understanding of Daycare operations Your experience with daycare or educational business plans would be an advantage. Let's shape the future of child care together! As a determined entrepreneur looking to establish a new early childhood education/daycare center in Canada, I'm...

I'm in need of an expert who can help me initiate my own online business. We can discuss either profit sharing or wages once we align on a strategy. Please have proficiency in the following areas: - Digital marketing: I need assistance figuring out how to reach my target audience and grow a customer base. - Website development: I require someone to build a user-friendly site where I can showcase and sell products or services. - Amazon FBA: You'll be setting up an amazon fulfilment business, so prior experience in this aspect is highly desirable. - Affiliate marketing: I'm interested in running an affiliate program, which can be a great way to generate passive income. A business startup is the main goal, while the in...

A robust, efficient, and user-friendly system that can help me keep a tight rein on my fresh produce orders is what I'm in need of. Primarily, the Airtable database should ensure the following: - Track each order's customer name and contact information, product details (type, quantity, price), delivery date and location, AWB and weight. - Use unique invoice numbers to track orders instead of the conventional Order ID. Despite, the client's disinterest in handling inventory management, the door can always be left open for future additions. The ideal freelancer for this job is someone well-versed in database design and management, with proven expertise in creating custom databases tailored to business needs. Experience in ecommerce or order tracking sy...

I have installed the app on play console but it has been rejected. Can anyone slow it down? Will we try to slow it down?

I am in the process of launching a business, specifically an online retail store focusing on electronics. Here are the details: - Objective: The main goal is starting this business from ground up which will require strategic planning, thorough budgeting, and an effective business model. Skills and Experience Required: - Proven experience in online retail, preferably in the electronics sector. - In-depth understanding of e-commerce platforms and logistics. - Experience in market analysis to understand the interests and behavior of our target customers. - Strategic thinking and planning skills to help set up the business effectively and efficiently. - Budgeting and financial management skills are great advantage. - Understanding of procurement strategies for electroni...

The developer should have the following skills and experience: 1. Proficient in Java, Kotlin and other programming languages; 2. Have a deep understanding of Android platform, familiar with Android SDK and related tools; 3. -- If you have an already published app you can! Out -- for s-a-l-e! . If you are interested, please feel free to contact us and look forward to further communication with you.

In this project, you'll help me create a lively, user-friendly website on an existing WordPress template for my Kids Art Studio. Key tasks involve: - Creating an eCommerce plugin for selling art classes - The plugin needs shopping cart and checkout functionalities, along with payment gateway integration. - Implementing a system to showcase our live events through a list of upcoming events. Ideally, you should have a strong command of WordPress, a knack for UI/UX, and experience in eCommerce setup. Familiarity with calendaring events scheduling would be a plus.

I am seeking a skilled web developer to construct a reliable and user-friendly e-commerce website for my company. The ideal freelancer for this job should possess the following: - Proficient in various web development languages - Previous experience in building e-commerce platforms from ground - Knowledge about secure payment gateways and online shopping features The developed website will focus primarily on e-commerce functionalities and must incorporate flawless online shopping experience and secure checkout options. A keen eye for design is also appreciated to make the website visually appealing.

I am in need of a proficient grant writer to source and apply for government, non-profit and foundation grants. This is to secure the business capital required to start an educational service franchise in the Atlanta, Georgia Metro area. Ideal Skills and Experience: - Solid track record in successful grant writing for business capital - Strong familiarity with educational service sector - Knowledge of government, non-profit and foundation grants - Experience in startup funding, particularly franchise setup. The successful bidder will be instrumental in kickstarting this venture and ensuring its future sustainability. Exciting opportunity for those passionate about education and committed to making a difference.

I am seeking a skilled website developer to create a multifaceted website that promotes three main offerings - graphic design, consulting and web development services. Key Features: - Portfolio Showcase: An attractive, easy-to-navigate gallery where potential clients can view samples of my work. - Lead Generation: A platform optimized for converting site visitors into quality leads, through compelling copy and clear calls-to-action. - eCommerce Capabilities: An integrated online store for the effortless purchase of my services. This website aims to cater primarily to individuals, and hence, the design and user interface should be sophisticated yet user-friendly. It should also be SEO-friendly for wider reach and enhanced online visibility. Preferred Qualif...

Project Description: We are seeking an experienced WordPress/WooCommerce developer to create a custom drop shipping module tailored to our specific needs. Our online store operates on the WordPress platform with WooCommerce, and we manage product imports using All Import. Our inventory includes products from multiple local suppliers, each with distinct contact details and order fulfillment processes. Objective: The primary objective of this project is to automate and optimize the order fulfillment process between our store, our suppliers, and our shipping company. This includes automating order placement with suppliers upon customer purchase, supplier stock confirmation, and notifications to our site's accounts email and the shipping company. Key Features...

I am looking for marketing agency or person who can help me in ...looking for marketing agency or person who can help me in increasing Instagram followers and reach. We are ecommerce market place just launching in UK. Here are more details : Target audience: Fashion brand online sellers in UK, online shoppers in UK, content creators in Uk Focusing more on GenZ Location: UK, Age group : 18 - 40 insagram page link : Looking for both paid and organic ways. Target is to grow IG account to min 10K followers in next 2 months. Important : I am not looking for fake followers, follow for follow types. Instead looking for genuine engagement and genuine followers growth. While placing your bid please send some insight how you are going to contribute in grow...

I am seeking an experienced web developer to build an ecommerce store for selling physical products. The store should be capable of handling almost 70-80 products under 8 to 10 categories. Alongside the regular features like product listing, catalogue management, and shopping cart, the store must have integrated payment gateway that supports credit card transactions. I am looking for a user-friendly and engaging interface that will facilitate an easy shopping experience for my customers. But my budget is limited as we are a micro MSME currently handling just about 15-20 orders per month. Ideal skills and experiences include: - Proven record in ecommerce website development - Experience in integrating credit card payment gateways - Strong understan...

As a growing technology startup, I'm in need of a professional Business Analyst to assist in several key areas. The selected freelancer's tasks will involve: - Gathering and analysing our requirements: Understanding our needs to generate actionable insights. - Process improvement: Identifying areas that need enhancements in efficiency and effectiveness. - System implementation: Assisting with the implementation of new systems to meet identified requirements. The ideal candidate would have experience in the technology sector, catering to the needs of small business operations. A deep understanding of systems implementation, process improvement, and comprehensive requirements analysis are essential for success in this role.

I am gearing up to launch a service-based business venture focused on serving individual consumers. This project is all about raising the essential funds to kickstart my plan. To get this off the ground, I am looking for experts in fundraising, preferably those who have handled similar projects in the past. Key responsibilities: - Developing and implementing a robust fundraising strategy to reach financial goals. - Identifying potential individual, corporate, and philanthropic donors. - Coordinating fundraising activities and promotional events. Ideal skills and experience: - Proven experience in fundraising, particularly for service-based businesses. - Strong networking skills and contacts within the investor community. - Creative thinking and ability to strategize for...

I'm looking for a professional who can skillfully set up an e-commerce website on Amazon Web Services. Essential components include: - Utilizing Amazon S3, EC2, and RDS - Developing core E-commerce functionalities, such as: - A customer review system - Implementation of live chat support - Integrating a payment gateway Please, only experts conversant with AWS services apply. This project requires specific experience in setting up and optimising eCommerce websites, particularly on AWS. Proficiency in key eCommerce features such as payment gateway integration, live chat support setup and customer review system design is crucial. Make your bold move now, and let's achieve my eCommerce vision together.

I'm seeking an individual with a well-rounded Shopify expertise to assist with some final touches on my ecommerce site. Your varied skills should include: 1. Design Customization: The site is largely complete, but needs a professional touch, particularly in the layout and navigation aspect. Your role will involve ensuring a user-friendly and aesthetic layout that enhances customer experience. 2. Product Listing Optimization: This requires both SEO Optimization and Product description writing skills. Your input will ensure that our products rank highly on search engines and are compelling enough to convert site visitors to customers. 3. Payment Gateway Integration: To streamline the checkout process, you’ll need to successfully integrate ...

I am seeking a skilled web developer to create an website with a payment gateway for my startup. Key Project Details: - We will be selling two specific services. - It's not necessary to include any specific features or functionalities beyond the basics of an e-commerce site. I just need a payment gateway hooked in that will take payment for Debit/Credit card. I am not selling inventory products. I am selling a service. Ideal Skills and Experience: - Proven experience in the development of e-commerce websites - Good knowledge of pioneers in website development tools - Excellent communication skills Website basics are: - Home page/About (this is just some text and image) - Steps/Process (just some text, description of service, i...

I am seeking a highly skilled eCommerce and digital marketing professional capable of driving significant sales for my Shopify store. My main objective is to augment sales generation. Here's what I am looking for: - Experienced in social media marketing, specifically Facebook and Instagram. I want to leverage these platforms better, they're currently the primary social channels for my brand. - Advanced knowledge in email marketing. I expect innovative strategies that will draw customers to the store, increasing the sales volume. - Prior experience in Shopify is a big plus. This can ensure smooth integration of marketing strategies into the platform. If you are a results-driven marketer with a proven track record and the necessary ski...

we are looking for a senior PHP developer with a minimum of 15 years of experience Skills and Experience MUST HAVE: - 15-20+ years of PHP development experience. - Proficient in Laravel framework. - Experience SQL Injection prevention/fixing - Finding and Securing any loop holes in the system - implementing new features , for enhancement of the platform, - **must be an independent developer, not an agency! - must be able to work on github - proficient in converting figma design to html/bootstrap - lastly making sure platform is mobile responsive Must have experience in social media or multi-user platform, chat system, ecommerce platform Must be knowleadble in updating designs as well when needed.u ar ******* DO NOT BID if you are an agency, if ...

...looking for a website which would allow a real estate agent/brokerage representing a seller to notify other real estate agents/brokerages what is the amount of compensation they or their client are offering to that real estate agent/broker for bringing a buyer who consummates a transaction on the property. This website needs to accommodate the address (including the country) as provided by the seller's agent/brokerage, and cross reference which MLS (Multiple Listing Service) the property is listed in, or none if an MLS for that territory does not exist. There needs to be fields for both "Buyer Agency Compensation" and "Non Agency Compensation". There needs to be a registration page for each broker to indicate t...

We are a Brand Design Company. We are looking for someone who can bring in clients from the Europe and across the US. The focus of this project is to generate leads from startup and small businesses. Utilizing a personalized approach to client acquisition, I'm looking for an experienced professional who can effectively put our goals into action. Ideally, the candidate will have: - Experience in B2B sales. - Proficiency in developing and implementing lead generation strategies. - An innovative approach to personal marketing techniques. Your objective will be to boost our client base and generate leads through personal marketing. Please include any previous relevant work experience in your proposal. Experience with startups or small bu...

I need someone highly proficient in GST regulations and calculations to analyze my GST reports for both B2B and B2C transactions from December and January. My business revolves around dropshipping with Roposo and I recently got GST. The deliverable should be a detailed report breakdown of the GST amount I have to file. Keep in mind, I just need the calculation, no filing assistance required. Ideal candidates would have significant experience handling GST for eCommerce businesses. Proficiency in Excel and attention to detail are also highly valued in this task.

For our expanding historical research office we are looking for corresponding genealogists, historians and archivists esp. in Middle- and Eastern Europe and former SU. Your should have a good knowledge of the archival landscape of your native country and know how to handle archival and genealogical sources. Ability to read older handwritten sources is a must. The payment would be project related or per hour. Please apply with a short notice on your professional career and foreign language skills.

I'm running into a specific issue with my Flutter project where the app consistently crashes in debug mode during startup. Having done some preliminary debugging using my IDE tools, I haven't been able to pinpoint the problem. If you have ample experience with Flutter, particularly in identifying and resolving bugs related to app startup, your expertise would be greatly beneficial. The successful bidder would need to demonstrate: - Strong skills in Flutter, including an understanding of the debug mode specific challenges. - Proficiency in handling app startup issues. - Adept use of IDE debugging tools. - A keen eye for detail and systematic problem-solving approach. Your task will involve closely examining the current debug mode setup of the ...

I'm in need of a seasoned professional experienced in leveraging Facebook and Instagram to drive campaigns that generate leads and sales for ecommerce. In your role, you’ll be utilizing - Social media marketing strategies - Organic and paid advertising - Data-driven insights to turn social interactions into profitable transactions. Proven experience in ecommerce marketing and a comprehensive understanding of the two platforms is essential. Your ability to hand off regular, high-quality work on a project basis will be integral. I'm ready to put you to the test. Let's turn leads into customers.

I own an online pharmacy platform that needs transliteration services from English to Ara...translated text. Therefore, prospective freelancers should be proficient with core PHP and ideally have experience in dynamic transliteration. Visiting will provide some insights into the project. Skills and Experience: * Expert knowledge of PHP * Previous experience with dynamic transliteration * Familiarity with ecommerce websites * Proficiency in Arabic language and translation accuracy Your task will be to integrate a dynamic transliteration feature into the website, focusing primarily on product descriptions. Accuracy of the translation is of utmost importance. I look forward to potential collaboration to expand my website's reach to Arabic speaking customers.

I'm in need of a talented graphic designer with a knack for creating bold and vibrant designs. The task at hand involves not only creating a fresh logo for my brand but also incorporating this logo into various branding design elements. - Key Tasks: 1. Create a logo that is bold, vibrant, and stands out. 2. Use the newly created logo to develop additional branding design elements. The style I'm going for can be best described as bold and vibrant. This means eye-catching color combinations and strong, distinct shapes that leave a memorable impression. - Ideal Experience and Skills: The right freelancer for this job will have significant experience with logo and graphic design, particularly in creating striking visuals that command attentio...

As the owner of a thriving eCommerce business, I'm actively searching for a skilled SEO expert who can take my business to the next level. The primary goals are to improve search engine rankings and subsequently generate more quality leads. This project focuses on tapping into the potential of local customers. Therefore, a good understanding of local SEO strategies will be an advantage. Key Requirements and Skills: - Proven SEO experience in the eCommerce sector - Knowledge of ranking factors & search engine algorithms - Experience with website optimization tools - Strong understanding of performance marketing, conversion, and online customer engagement - Competence in local SEO strategies By enhancing my SEO, I aim to strengthen my lo...

I'm looking to build a comprehensive eCommerce dashboard for my brand, similar to examples provided (Meteorik, Databox, lifetimely & beprofit, report-pundit). Offering a deep understanding of eCommerce analytics, a right candidate should deliver a dashboard that intelligently aggregates and visualizes data from various sources, aiming to provide tangible insights for business performance. Key Capabilities to Include: - Profit & Loss Tracking: The dashboard should cover advanced metrics such as Revenue, Cost of Goods Sold, ad spend, Roas, Shipping cost, and True Profit after tax. ( All advance metrics on examples given ) - Key Performance Indicators: Significant focus should be placed on KPIs such as Visitor Conversion Rate, Averag...

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I'm looking for a skilled Shopify designer who can create an eye-catching eCommerce website for me. The primary goal is to facilitate e-commerce sales of my physical products - pictures. Fluent knowledge of Shopify is necessary. Here's what I'm looking for in the website: - User-friendly interface that presents my pictures in an appealing and organized manner. - Robust shopping cart and checkout process. - Clear and detailed product pages for each picture offered. For the project, I have high-quality images ready to be integrated into the website. Ideal skills and experiences: - Proven record in Shopify website design, preferably for physical product sales - Understands UX/UI principles - Strong visual design skills - Knowledge in SEO optimization is a...