How to generate site traffic jobs

I need a simple, single-column WordPress site set up with the following requirements: - The site will need to be built from a provided WP demo content folder, including plugins and theme. - The main content will be of a standard, text and image-based nature. - The site design should be a straightforward single column layout. For this project, you would need: - Proficient skills in WordPress - Experience with SCSS - The ability to set up a local site - Familiarity with migrating WordPress sites Please ensure you can work with the provided WP demo content folder as the basis for the site.

I'm looking for a logistics sales executive who specializes in air and sea freight in the Chennai region. Main Tasks: - Develop and ma...import sectors. - Target businesses who could utilize our freight services for their operational needs. - Increase brand visibility and leverage existing networks to generate sales. Key Skills and Experience: - Proven sales experience specifically in air and sea freight logistics. - Strong network within manufacturing, export, and import sectors in the Chennai region. - Excellent interpersonal, negotiation and networking skills. - Proactive with solid business acumen to identify new opportunities. The right candidate will have a sound knowledge of the logistics industry and be able to articulate the unique value of ou...

...organic traffic through blog posts. Key Responsibilities: - Conduct comprehensive keyword research to target the most relevant and high-traffic keywords related to my niche. - Implement on-page SEO strategies to optimize the blog content for search engines. - Monitor the website's performance using tools like Google Analytics and adjust strategies as needed. - Stay up-to-date with the latest SEO trends and algorithm changes. Ideal Candidate: - Proven experience in successfully boosting search engine rankings through organic SEO, particularly with blog content. - Proficiency in conducting keyword research and implementing on-page SEO strategies. - Strong analytical skills and the ability to translate insights into actionable strateg...

we have made a scan for a wordpress site and there are some elements that are taking more time to load that it should, thus slowing down the website and loosing google ranking. The item with the highest content playback 15,750 ms Remove resources that block playback You can save 2850ms Stream images in modern formats You can save 2,205 KiB Minimizes main thread processing 2.7s Encode images efficiently You can save 1,577 KiB Reduce unused CSS content You can save 63 KiB Size images correctly You can save 118 KiB Those are the results from scanning that should be fixed. Small project, bid should be final bid. No bid increase possible after placing bid !

...professional website that aptly portrays my investment advisory services and showcases my portfolio. The website should cater to individual investors, small business owners, and high-net-worth individuals. Key Features: - Detailed and clear information about my advisory services: Candidates with experience in creating informative and engaging content relating to finance or investments will have an advantage. - An investment portfolio section: The ideal freelancer should demonstrate an ability to elegantly display financial data in an accessible manner. - A contact form: Allow visitors to submit inquiries directly through the site. - An investment calculator: This needs to be user-friendly and visually appealing, requiring both frontend and...

...crucial as it's directly linked to my overall SEO strategy and online visibility. Key Goals: - Improve the search engine rankings of my website - Increase organic traffic to the site - Enhance the online visibility of my brand Ideal candidate: - Extensive experience in digital marketing, particularly in boosting domain authority - A proven track record of improving search engine rankings and increasing organic traffic - Demonstrable expertise in enhancing brand visibility through effective online strategies Your proposal should focus on your relevant experience, particularly on how you plan to approach this project to meet the outlined goals. Please provide examples or case studies of similar work you’ve done in the p...

...am seeking a dedicated freelance developer who can build an AI app. The purpose of the app is to suggest building designs based on the input of the given land. Additionally, the app should be able to propose interior designs with the available room input. The ideal freelancer for this project will have: - Extensive experience in AI and machine learning - Strong background in mobile and application development - Exceptional design skills Due to the lack of platform preference mentioned initially, the aggregator should be built to support all major platforms: iOS, Android, and Web. Though the specifics for building design and interior design were not provided, the app should at a minimum, generate: For Building Design Based on Land Input: - Floor p...

I need expert assistance in reviewing my concrete mould...concrete mould design and creating detailed shop drawings for manufacturing purposes. Key Requirements: - Review and refine my existing concrete mould design in Solidworks. - Generate comprehensive shop drawings with detailed assembly instructions. - The final shop drawings should be in PDF, DWG, .nc, .dxf, and ifc formats. Ideal Skills: - Proficiency in Solidworks. - Experience in concrete mould design. - Ability to create detailed and precise manufacturing shop drawings. - Familiarity with the aforementioned file formats will be a plus. The project is aimed at enhancing the manufacturability of my designs, so attention to detail, precision, and timeliness are key. Please include relevant samples of your pr...

Dynamic Website With Backend for 3 pages Products, Brands, Solutions. Total site of 5 pages :- Home Products, Brands, Solutions, About Us, Contact Us page. No Ecommerce Only Lead Generation With Whatsapp integration and contact form integration.

I'm in need of a skilled content creator to help me generate engaging and informative articles. The articles I need will typically be between 500-1000 words each. These pieces should be concise and well-written, catering to a general audience. I'm looking for someone who can maintain a high standard of writing, ensuring the content is not only informative, but also engaging and easy to read. Previous experience in article writing or content creation is a significant advantage. It would be great if the writer has a background in SEO as the articles will be used to boost my website's visibility. Please provide samples of your previous work, especially if you have experience in article writing or SEO optimization. Your bid should also in...

...a reliable professional to create an automated solution for generating proposal quotes. This is currently done manually and is a pdf document. Looking to improve efficiency and reduce potential errors. Requirements: - Experience in automation software development - Great attention to detail to ensure error-free output - Familiarity with creating user-friendly interfaces Project Details: - The system should automatically generate item descriptions, quantities, and prices for our proposals. There currently is no database. Items are manually added per proposal. We require a database to pick the products and add as required to the proposal. This would also require updating and potentially integrating with a website. - The solution should b...

...forms and process payments. - Admin Capabilities: The Admin user should be empowered to manage user roles and permissions, view and edit all forms and payment links, and generate reports. This will be crucial for maintaining the system and monitoring its performance. - Doctor Responsibilities: Doctors will be primarily engaged in filling out forms and creating payment links. They should also have the ability to view responses provided by Subadmins. This project requires a developer who is proficient in creating intricate user systems and payment gateways. Experience with form management and user role handling will be valuable. Excellent communication skills and attention to detail are mandatory due to the critical nature of the healthcare setting th...

I'm in need of a seasoned Google Ads expert who can create a stellar Google Ads campaign from scratch. The project invo...Experience: Preferably, you should have experience in the flight bookings industry or a similar sector. The campaign's primary goal is to generate leads from an international audience. As such, it is essential that the person I hire has experience in targeting an international market. Your understanding of the flight bookings industry would be a huge plus, but not a necessity. Please note that we need to hit the ground running and achieve results within a reasonable time frame. I would appreciate it if you could provide a rough estimate of the time it would take to start seeing leads. If you have the required skills and experi...

I'm in need of a prolific content creator who can craft riveting educational guest posts aimed at increasing website traffic. Key Responsibilities: - Develop compelling, SEO-friendly content on various educational topics - Maintain a consistent voice and tone across all posts - Ensure all posts fall within the 500-1000 words range Ideal candidate: - Exceptional writing and editing skills - Sound understanding of SEO - Extensive experience in educational content development - Proven track record in increasing website traffic through guest posts

I'm in need of a highly skilled SEO expert to focus primarily on the on-page optimization and backlink building of my Shopify store, which currently suffers from low traffic and conversions. The key objectives include: - Increasing organic traffic - Improving site ranking on search engines - Boosting sales conversions The ideal candidate should: - Have significant experience in on-page optimization and backlink building. - Demonstrate a proven track record in improving traffic and conversion rates. - Possess a deep understanding of Shopify SEO intricacies. A comprehensive strategy targeting both on-page SEO and reputable backlink generation will be imperative in achieving these goals.

I'm looking for a UI designer to develop a clean and minimalist interface for a stock taking application. This UI will be used primarily by our Warehouse staff. Key components of the project include: - UI Design: The primary focus of this project is the design of the user interface. It should be user-friendly, intuitive, and minimalist in style. - Backend Development: The system will be powered by Microsoft Access. The backend should support: - Inventory Tracking: The system should be able to record and update our inventory. - Cost Analysis: The backend should be able to calculate the cost of our stock. - Report Generation: The system should be able to generate detailed reports based on the data entered. The ideal freelancer for this project...

I'm seeking a freelancer with data entry and copywriting skills to work on a project that generates income through freelance writing. Key Tasks: - Data Entry: involves inputting, updating, or verifying data in a system or database. - Copywriting: creating persuasive and engaging written content to promote or sell a product, service, or idea. The ideal candidate should have: - Proven experience in data entry and copywriting - Strong attention to detail and accuracy for data entry tasks - Excellent writing and editing skills, with a focus on copywriting - Understanding of SEO principles for copywriting is a plus This project is perfect for someone with a passion for writing and the ability to generate income through their work.

I'm in need of a skilled developer, who can create a minimalistic, clean and efficient landing page to help me generate leads. The page will have a focus on simplicity without sacrificing the essential elements needed for lead generation. Key Points: - Aim: The ultimate goal of this project is to effectively capture the interest of potential clients and gather their contact information. - Form Fields: The page must include form fields to collect users' name, email address and phone number. - Aesthetic: The design needs to be minimalistic and clean, with a strong focus on usability and user experience. - Functionality: In addition to the lead generation form, the page should be coded in a way that ensures it's responsive, fast-loadi...

...expert to help me with my website. The primary goal here is to increase our sales. I am looking for someone who will show me what they are doing, which includes all wording, the photo's they want to use etc. We have a limited budget being a startup, but we are willing to put money into the business as we build. Key Tasks: - Create and manage Google Search Ads: Your primary focus will be on this platform as we aim to attract a national audience to our site. - Optimize for Conversions: We need you to not just bring traffic but also to help us convert these visitors into customers. Your Expertise: - Proven Experience: I'm looking for someone with a track record of success with Google Ads, specifically in dri...

I'm looking for a skilled WordPress professional to optimize a new template and assist in migrating text and images from an existing website to the new one. Key tasks: - Optimize the layout and structure of the new template - Implement changes to the site's functionality and features - Migrate existing textual content in two phases to the new site - Add appropriate images to complement the text You'll need to have a keen eye for design, with a good understanding of user experience and best practices in web development. JavaScript and CSS knowledge would be an advantage. Experience with content migration and SEO is also desirable. The ideal candidate will be proactive in suggesting improvements, detail-oriented, and able ...

...experienced Google Ads specialist to help me run ads for my product. Although I haven't specified the product or target audience, we can discuss this and refine our strategy together. - You'll be responsible for setting up and optimizing the Google Ads campaigns to achieve our goals. We aim to increase brand awareness, drive website traffic, and generate leads. - We may need to explore A/B testing, monitoring, and adjusting the campaigns based on performance. - I may also need insights and suggestions on what could help the ads perform better. The ideal candidate will have a track record of success in managing Google Ads campaigns, particularly for products. You should be able to demonstrate your ability to drive re...

Please note we require tailored plan - not a gene...Woocommerce website that already has WP Rocket installed, WebP images optimised etc. Basically all the easy optimisation has been done. But still a very slow site., Need someone who can spend a bit of time analysing the site and advising the next steps in order of most beneficial. We have in-house developers who may be able to complete the suggested changes, or we may discuss costs to get you to do the requested changes. This initial service request is simply asking for a tailored action plan of what needs to be done to improve speed & Page Speed insights score. Note we are not looking to move hosting provider, and ideally don't want to use a CDN (unless your actio...

I am looking to drive traffic to my website, , from guest posts and news aggregators. The main goal behind this initiative is to boost the overall revenue and web traffic of the website. Website URL: Key requirements: - The focus of this project is on increasing website traffic and ultimately improving its revenue. - Experience with guest posting and utilizing news aggregators such as Alltop and others is highly beneficial. - An understanding of SEO, both in the context of guest posting and news aggregators, would be an added advantage. - A proven track record of driving revenue through web traffic is a major plus. - Weekly and monthly work report is mandatory. It's important that the freelancer applying for this project has a stra...

...media marketer who can drive substantial traffic to my website through Facebook and Instagram. Key Requirements: - Proficient in Facebook & Instagram Marketing: I need someone who can craft engaging posts and ads that resonate with my target audience. - Expertise in Driving Website Traffic: Your focus should be on boosting the number of visitors to my site. This includes optimizing ad placements and calls-to-action on both platforms. - Understanding of Adult Audience (25-44): You should be able to tailor content appropriately for this demographic, ensuring it's both relevant and appealing to potential customers. This role requires someone who's confident in managing both platforms effectively, while keeping the goa...

We are seeking a highly skilled SEO expert to evaluate and optimize our website's crypto content to enhance its visibility and ranking on Google. As a leading platform in the crypto space, it's imperative for us to ensure that our content meets the latest SEO standards and guidelines to attract and retain our target audience. Responsibilities: Conduct a comprehensive audit of our website's crypto-related content to identify areas for improvement in terms of SEO. Analyze keyword relevance and density within the content to enhance organic search performance. Evaluate the website's structure, meta tags, and other on-page elements to ensure alignment with SEO best practices. Provide recommendations and implement strategies ...

I'm looking for an experienced and well-connected individual who can collaborate with me to source high-end individuals for a unique project. Key responsibilities: - Sourcing Billionaire Club Presidents: Utilize professional networking sites, exclusive events, direct outreach, and connections to identify suitable candidates. - Running Portfolios: Coordinate the portfolios of these individuals, tracking their performance and making strategic adjustments as needed. - Generating Portfolios via Events: Plan and execute events that attract potential club presidents and generate new portfolios. The ideal candidate should have: - Proven experience in sourcing high-net-worth individuals - An existing network in the business and finance world - Strong project management...

...talented and driven Lead Generation and Sales Funnel Marketing Specialist to join our team. This role focuses on using advanced marketing techniques to generate high-quality leads and guide them through an optimized sales funnel. The ideal candidate will have a strong understanding of marketing strategies, sales funnels, order bumps, and upsells. They will also be adept at market research, ad conversion, and retargeting to maximize lead generation and conversion rates. Key Responsibilities: Lead Generation: Develop and execute marketing campaigns to generate high-quality leads. Utilize various marketing channels (email, social media, content marketing, SEO, etc.) to attract potential clients. Conduct in-depth market research to ...

I'm looking for a proficient AI developer with a focus on Computer vision I need to generate ai avatar image from max 2 minutes video or from extracted frames from video should only one face

...(we have the theme license already) - this is just for reference its not in a good shape, the products are based around mobility related and its not completely ecommerce rather, some products just need the option to send enquiry for the product we are displaying. Mainly three pages to design (home, category and product page) - - I need category pages built on all the categories given on the existing page (basically duplicating after making one) - you should atleast be able to generate generic chat gpt content wherever needed - Should be able to copy paste products from the reference websites as well *if you have understood the details start with word "MOBILITY"on your proposal so that I know you read. I need this project completed as so...

I'm in need of a freelancer who can help me find new clients for my web development services. Key Tasks: - Generate leads and bring in new clients - Identify and engage with potential customers interested in web development - Maintain and grow our client network Ideal Skills: - Proven track record in client acquisition - Strong understanding of the web development industry - Good communication and relationship-building skills Experience in sales, marketing or a related field is a plus. The ability to leverage existing networks and create new ones will be highly regarded. Please apply if you're confident in your ability to attract clients and help grow my business.

For my online store specializing in custom trailers, I need a web designer experienced in building advanced e-commerce functionality. The main feature desired is that visitors will be able to customize a trailer modularly in 3d with parts colors, sizes tied to services and parts as offered by my business. Possibly webGL or anything applicable to an interactive 3d feature for the customization Key Deliverables: - An e-commerce platform to showcase my custom trailers - Advanced product customization options to enhance user experience Ideal Skills: - E-commerce website design expertise. - Experience in advanced product customization systems. - Familiarity with the automotive or trailer industry is a plus.

...spending, impressions, and conversions. I haven't made any recent changes to my settings or campaigns. My primary goal is to generate leads. Everything was running smooth & fine till May 13, 2024. But, suddenly dipped to almost zero since last 2 days. We need someone to get onto the call & provide a resolution over the screen sharing session. Key requirements: - Identify and rectify issues causing low spending, impressions, and conversions - Enhance the account's overall performance - Provide recommendations for long-term success - Implement strategies that will generate leads Ideal skills and experience: - Proven expertise in Google Ads and digital marketing - Experience in troubleshooting Google Ads accounts - Ability ...

I need a skilled developer who is proficient in ...skilled developer who is proficient in working with Google Cloud's OCR functionalities. The project involves the following specifics: - File Format: The OCR system should be able to extract text from PDF files, no other formats are required. - Output Format: The extracted text should be converted into a word file and worksheets. - Language Support: The OCR should be able to recognize and extract text in English only. This task requires someone with expertise in Google Cloud's OCR, the ability to generate word files and worksheets, and a solid understanding of language processing for English. High attention to detail and accuracy is crucial for this project. Basic UI is also needed for file ...

I am seeking a professional with extensive experience in social media marketing, particularly on Facebook and Instagram, to drive website traffic for my brand. The ideal candidate should understand how to attract and engage with young adults (18-24), which are the primary focus of this campaign. Key skills and experience include: - Strong understanding and experience in Facebook and Instagram algorithms - Expertise in creating engaging content that drives young adults (18-24) to visit a website - Proven track record in effectively improving website traffic through social media campaigns - Knowledge of analyzing social media metrics and tweaking strategies for better results.

I'm seeking an experienced digital marketing professional, adept in search engine optimization (SEO) and social media marketing. This is a challenging role that needs someone who can: - Drive more traffic to my website - Improve our ranking on search engines - Understand and reach a Business-to-Consumer (B2C) target audience effectively - Managing social media accounts Proficiency in analytically-based strategies to increase online visibility will be essential for this project. Proved results in SEO, social media strategies and a deep understanding of B2C marketing are ideal for achieving success in this endeavor.

Please make wordpress site as atteched image. 1 column and respoinsive design.※If possible,bootstrap design. Anything is include dummy text and dummy images. I make inquiry and faq,sitemap page by myself and send you wordpress login details. Required Pages:Top page,fx,crypto-ex page,1 currency detail page Please make within $120(absolute requirement) and delivery within about 2 weeks and give me a progress report every about 4 days. I think only the table part is a little more challenging.

...that can handle the creation of various assets for a Kickstarter campaign. The assets will include both graphic designs and videos. The main objective is to successfully launch a creative project on this platform. The campaign is specifically aimed at the tech enthusiast community. Key Requirements: - Creation of engaging and high-quality graphic designs that resonate with tech enthusiasts - Production of compelling videos that showcase the project in an appealing way - Experience in launching successful Kickstarter campaigns - Understanding of the Kickstarter platform and best practices - Ability to design and develop a campaign launch site that complements and supports the campaign Ideal Skills: - Graphic Design - Video Production - Copywriting - Kickstarter Cam...

I am looking for a skillful graphic designer to generate a unique, combination type logo for my professional dog academy and grooming business. Key Requirements: - The design should incorporate both text and icons. - Demonstrable creativity is absolutely essential as I am open to suggestions. - The logo should resonate with the professional nature of my business. Ideal Skills & Experience: - Strong background in professional logo development - Excellent creativity and ability to suggest designs - A keen understanding of combining texts and icons to make striking logos. I look forward to viewing your remarkable portfolio pieces. Let's create a logo that truly represents the professionalism of my dog academy and grooming business.

...a skilled Wordpress developer to update and modernize my existing site. This includes design changes, plugin updates, and content modifications. Key responsibilities: - Implement new logo, color scheme and font changes - The current theme is outdated and incompatible with the latest Wordpress version, so a new theme needs to be installed. Ideal skills/experience: - Proficient in Wordpress development, including theme installation and customization - Strong design sensibility - Experience with plugin management and content updates - Prior experience with site migrations is a plus Please note that the project doesn't involve adding new features or functionalities. The main focus is on updating and modernizing the site. After update, will migr...

I seek guidance from an experienced ecommerce consultant to establish my first online store. Your expertise is desired to direct me through each step of setting up the storefront, from selecting a suitable platform to designing an aesthetically pleasing and fully functional website. Your skills are needed to configure the backend and optimize the front end experience for customers. It is also important to me that the site is built with search engine optimization top of mind. Proper implementation of SEO best practices during the development phase, such as appropriate metadata, hyperlinks and responsive design, will help ensure our products are easily discoverable online from launch. User experience must be smooth across all devices. Your guidance o...

...Parents, I'm seeking a skilled and experienced Snapchat marketer to drive website traffic and generate leads. Key Project Details: - Objective: The primary goal of the campaign is to increase traffic to my website and generate leads. - Target Audience: The campaign will be aimed at both Millennials and Parents. Understanding the nuances of these demographics and how to effectively engage them on Snapchat is crucial. Ideal Freelancer: - Proven Experience: I'm looking for someone with a demonstrable track record of success in driving website traffic and generating leads through Snapchat. - Audience Expertise: Understanding the mindset and preferences of both Millennials and Parents is essential. - Creativit...

I'm looking for an experienced SEO specialist to help improve my website's visibility and rankings. Currently, my site's SEO status is poor, and I'm aiming to bring it to the top of Google search results. My key objectives are to increase organic traffic, improve keyword rankings, and boost overall website visibility. Key Requirements: - Proven experience in improving SEO for websites - Expertise in both on-page and off-page SEO - Strong understanding of technical SEO - Ability to strategize and execute a comprehensive SEO plan - Track record of achieving top Google search positions - Good communication skills for regular updates and reporting If you are confident in your SEO abilities and can help me achieve these goals, I l...

We need a WordPress design. There is a site whose design we like. You need to take this site as an example. It's made with the WordPress Woodmart theme. You can add the design just like it is on the site. That's all you need to do. I'm waiting for you.

...designer who can create a minimalistic and monochrome logo or suggested ideas for my upcoming perfume and beauty website. The logo is the cornerstone of my brand and I would like it to be adaptable for various formats including social media profiles, product packaging, and large format prints. Key Project Details: - I'm looking for a minimalistic high end luxury design style that embodies elegance and sophistication. - The colour scheme is monochrome and open to suggestions and ideas so the logo should be able to shine in a black and white palette or chosen colour scheme. - The logo should be versatile enough to be used across different branding materials like stationery, business cards, and letterheads. - The logo will be used on e-commerce, website,...

...expert to urgently develop a sophisticated multi-modal sentiment analysis and emotion recognition system. This system aims to analyze and understand human emotions expressed through various modalities, including text, images, and audio. The primary objectives of this urgent project include: 1. Multi-Modal Data Integration: Develop algorithms to effectively fuse information from text, images, and audio sources to capture the holistic context of emotional expression. 2. Text Analysis: Implement state-of-the-art NLP techniques to extract sentiment and emotion from textual data. This involves sentiment polarity detection, emotion classification, and fine-grained sentiment analysis. 3. Image Analysis: Utilize deep learning architectures such as convolut...

I'm in urgent need of a skilled content writer who possesses strong proficiencies in Microsoft Excel. The primary task will involve generating written material for my organi...Microsoft Excel. The primary task will involve generating written material for my organization, with an additional responsibility requiring accurate invoice creation. Your responsibilities in detail: - Generate compelling content that aligns with my organization's goals and objectives. - You would also be responsible for creating invoices using Microsoft Excel. Ideal qualifications and skills: - A strong grasp of the English language with excellent writing skills. - Prior experience with content writing and invoice creation. - Expert understanding of Microsoft Excel, particularly when it pertains ...

I'm aiming to build out and boost sales on my Payhip site by enhancing its online visibility and attracting more persons to the platform. The primary goal is to increase traffic and generate leads that eventually convert into sales. Key Points: - The main objective is to enhance sales on my Payhip site, which is why I need a proficient and experienced SEO specialist who can help me achieve this goal. - I am specifically interested in leveraging SEO to drive traffic, boost leads, and increase sales. - The target demographic for this project is 18-65. Hence, the successful freelancer will need to be familiar with marketing strategies that cater to this particular audience. Ideal Skills and Experienc...

Good afternoon, We are a Canadian media outlet and due to META we can't post our website links to Facebook due to the online news act so we need a tool that generate a random URL but redirects to our articles. There was a website available for this but because so many people used it, Facebook blocked it so we want someone to create a similar tool just for our own use—we don't want it to be public use. This is the site we used: - but FB blocked their URL now. Test it out so you can see how it works. We will purchase a new domain/server for it and don't need need all the bells and whistles, just a simple redirect set up. We are open to utilizing wordpress platform if it makes it easier. Let m...

...help me create and manage a campaign that solely targets businesses. I'm not looking to attract consumers, but rather generate leads specifically from the business sphere. Key Requirements: - I'm looking for a professional who's well-versed in Google Ads, particularly with a strong history of targeting specific audiences. - The ideal candidate should have a proven track record of generating leads for businesses through Google Ads. - Someone who can design a campaign that ensures only businesses see and engage with the ads. The primary goal of this project is to generate leads from businesses. The successful freelancer will need to: - Create a campaign that effectively targets businesses. - Manage the campaign to ensure it's...