Business plan sofa company jobs

...time they have for them. Hobbi calculates the optimal schedule based off data aligning your time with your goals. Scheduling Assistant: Interactive calendar integrating into work and personal calendars to help visually schedule time aside for hobbies. Progress Tracker: Data analytics to track progress providing weekly insights to help users understand their progress against the average trend and plan time better. Social Platform: Create a worldwide community to connect with friends and like-minded people with similar hobbies. Our goal is to give people simple, fun ways to stay motivated, and a lot of it is around being able to compete against yourself, and other people if you are not in the same place at the same time. Our philosophy is very much that people keep other people mot...

Hi. I did some design from Canva. I am sharing from here. I want a simple website from HMTL5. I can share website design from Canva too

I'm seeking a talented proofreader to assist with my business documents and creative writing pieces. Key Responsibilities: - Thoroughly proofread business documents and creative writing pieces - Correct grammar and spelling errors - Ensure coherence and consistency in language usage - Maintain the intended tone and style of the writing The ideal freelancer for this job would have: - Native English speaker and writer Proven experience in proofreading business documents and creative writing - Exceptional attention to detail - Strong knowledge of grammar and spelling rules - Ability to maintain the original style and tone of the writing - Excellent time management skills to meet deadlines If you're proficient in both these areas and can help me with these do...

I'm looking for an expert in Vastu to help me create a layout and 3D plan for my medium-sized house. Key Requirements: - Full 3D plan for the entire house - Incorporating Vastu principles - Sleek, Modern interior design Experience and Skills: - Proven experience in Vastu design - Vast portfolio in Modern house design - Proficient in 3D design software - Good understanding of house layout If you're not only a talented designer but also have a deep understanding of Vastu, I would love to hear from you.

...name, hair, skin and eye colour of the main character. The programmer who I use regularly is busy until the end of June, however I'm unable to wait that long. There's a few things that need to be done, these are as follows. 1. The code is resource heavy with my domain host. Also whenever we ran updates on the WordPress website, there was a fair chance that the code would fail. To fix this the plan was to transfer the processing to another server (such as an Amazon server). 2. Allow the end user to preview a compressed version of the entire book before they place an order. 3. Fix minor problems - apostrophe causes a slash. Please note that you MUST have experience with creating or modifying code using Magick in the past. I've attached the code with this projec...

I'm seeking an expert in Excel macros with an advanced understanding of VBA to accomplish several tasks for my project: - Automate data entry processes. - Generate comprehensive reports. - Perform complex calculati...entry processes. - Generate comprehensive reports. - Perform complex calculations. Key skills you should have: - An advanced understanding and experience of Microsoft Excel. - Proficiency in developing and implementing Excel Macros. - Advanced VBA coding skills. To be considered for this project, please include the following in your application: - Detailed project proposals, illustrating how you plan to achieve the tasks outlined above. Please note, this project is demanding and requires a high level of familiarity with Excel and VBA to be executed efficiently a...

We are seeking a Business Data Analyst for our team who is willing to work with new beginners in the field. As a Business Data Analyst, you will be responsible for analyzing large datasets, interpreting trends, and providing insights to drive business decisions. The ideal candidate should have a strong analytical mindset, excellent problem-solving skills, and the ability to work collaboratively with a diverse team. Responsibilities: - Collect and analyze data from various sources - Identify patterns, trends, and correlations in datasets - Create reports and dashboards to present findings - Collaborate with cross-functional teams to understand business requirements Required skills: - Strong analytical and problem-solving skills -...

I'm looking for a 1-minute 2D explainer video specifically catered towards business professionals. Key Requirements: - Length: The explainer video should be precisely 1 minute. - Animation Style: The video should be a 2D animation. - Target Audience: It is crucial that the content of the video is tailored for a business professional audience. The content should be informative, engaging, and align with the expectations of this group. Ideal Skills & Experience: - Proven experience in creating 2D animations, preferably for a business audience. - Ability to distill complex ideas into clear, concise, and visually appealing content. - Strong understanding of storytelling and pacing to keep the audience engaged. - Excellent communication skills to understand my vis...

...to eCommerce. This means the developer should be well-versed in both front-end and back-end development and should have experience with: - Building and maintaining WordPress websites - Customizing themes from scratch - Developing and integrating plugins - Ensuring overall website security and maintenance - Implementing eCommerce features Additionally, you will need to focus on eCommerce, as I plan to launch product sales through this platform. The most important eCommerce features for the website will include: - Payment integration: Seamless integration of secure payment gateways - Product catalog management: Organizing and presenting products effectively - User registration and login: Creating a user-friendly experience - Custom features: Specific functionalities that enhance...

I require a professional freelancer with extensive experience in Microsoft Office 365 to develop a set of Word, Excel, and PowerPoint templates for my business. Key Details: - Each template needs to incorporate our company's logo, color scheme, and slogan in a visually appealing manner. - I am looking to have 1 to 3 distinct templates created for each platform – Word, Excel, and PowerPoint - so I need someone versatile and creative. Ideal Skills: - Strong knowledge of Microsoft Office 365 - Graphic Design Skills - Branding Experience Please provide some examples of the branded content you have created in the past, especially any corporate identity materials. Looking forward to your bids. Thank you.

...Compatibility: The SIP client must be compatible with current Milestone versions. Support for standard SIP protocols and common audio codecs such as G.711, G.729, etc. Security: Implement security measures to protect the SIP client configuration and data transmission. Support for SRTP (Secure Real-time Transport Protocol) encryption and TLS (Transport Layer Security) for SIP connections. Work Plan Design Phase: Initial meeting with the development team to define detailed requirements. Design the architecture of the SIP client and its integration as a plugin in Milestone. Development Phase: Develop the SIP client and configuration interface as a plugin. Implement the automatic answering functionality. Testing Phase: Unit and integration testing of the SIP client. Functional t...

I'm looking for an experienced PHP developer to help build a website for my NGO. The key features of this website are a Donation portal and a Volunteer registration system. Key Features: - **Donation Portal**: The portal should support one-time and recurring donations. A crowdfunding option is not part of the initial plan, but it should be implemented in a way that it can be easily added in the future. - **Volunteer Registration**: We need a user-friendly volunteer registration system. The system should collect basic personal information from volunteers, including their name and email address. Additionally, we would like to know their skills and interests as well. This data will help us in organizing our volunteering programs more efficiently. Ideal skills and experience: - P...

I need a skilled designer to create a logo for my company, bfire. This company operates in the Fire Protection field which should be reflected in the logo's design. Key skills necessary for this project include: - Proficiency in Graphic Design - Creativity, with a flair in creating logos that accurately represent a company's core business - Previous experience in creating logos for similar industries would be advantageous Your task will involve understanding the essence of 'bfire' and distilling it into an engaging and professional logo. I look forward to seeing your innovative ideas.

I need a skilled designer to create a logo for my company, bfire. This company operates in the Fire Protection field which should be reflected in the logo's design. Key skills necessary for this project include: - Proficiency in Graphic Design - Creativity, with a flair in creating logos that accurately represent a company's core business - Previous experience in creating logos for similar industries would be advantageous Your task will involve understanding the essence of 'bfire' and distilling it into an engaging and professional logo. I look forward to seeing your innovative ideas.

I am seeking a skilled logo designer with a knack for classic and traditional design. The main goal is to create a text-based logo that embodies the essence of my brand. Key Responsibilities: - Design a text-based logo for my company's brand - Ensure the logo design is classic and traditional in style - Provide a professional, high-quality result Ideal Skills and Experience: - Strong portfolio of previous logo design work, especially in classic and traditional styles - Proficiency in graphic design software - Solid understanding of branding and logo design principles - Excellent communication skills to understand and implement my vision - Ability to deliver quality work in a timely manner This project is perfect for someone who can bring a timeless touch to their design and underst...

...professional to enhance and elevate our startup's pitch deck. The ideal candidate will have a proven track record in creating compelling and visually appealing pitch decks tailored for startups. The role involves not only refining the design and style of the pitch deck but also incorporating comprehensive business research and relevant data to strengthen our pitch. Responsibilities: Redesign and style our existing pitch deck to make it visually engaging and professional. Conduct thorough business research to add valuable market insights, competitive analysis, and industry data. Collaborate with the founding team to understand the core message and objectives of the pitch deck. Ensure all information is accurate, up-to-date, and aligns with our strategic goals. Integr...

I'm in need of a professional creating two wikipedia pages, one for the company description and a second one for the main product.

I need a comprehensive website for my film company specializing in documentaries and short films. This is a critical project that I aim to finalize within a month. Key Features - The website should be specifically designed to promote our work and provide key details about our company. - Showcase a portfolio of our documentaries and short films in a visually impressive and user-friendly manner. Required Skills and Experience - A skilled web developer with a strong background in creating visually impressive and user-friendly websites. - Experience in the film industry-related web development will be valuable. - Excellent understanding of showcasing portfolios effectively. - I prefer developers who can work within tight deadlines, as the project needs to be completed within ...

I need a logo for my business, the design should be minimalistic and modern with a monochrome color scheme. I want a white background. I would like something with my initials VM in the centre of a word in a circular shape: virtual administrator. I want the design in different file formats. The design needs to be professional and stylish. Ideal Skills and Experience - Graphic design, with a strong focus on logo creation - Proficiency in modern, minimalistic style - Previous experience creating monochrome designs - Ability to capture the essence of a business through a logo

I, as a dissatisfied customer, am seeking a skilled and knowledgeable lawyer in airline refunds who specializes in Turkish Airlines cases. - The potential candidate must: - Demonstrate successful experience handling similar situations. - Exhibit deep knowledge of relevant laws and customer rights. - Have go...knowledge of relevant laws and customer rights. - Have good negotiation skills to deal with the airline, who so far, has refused a refund for my ticket. - Understand the complexities associated with 'Miles&Smiles' tickets as this was my purchase. Expertise in customer advocacy would be a big plus. I have reached out to the airline already and they are unwilling to process the refund. Providing your plan of action or initial advice in your proposal wou...

As an expert in influencer marketing, I'm seeking a professional who can help me leverage micro-influencers to drive conversions among the 25-44 age group. Key Responsibilities: - Create a strategic plan that maximizes sales and conversions - Identify and engage with relevant micro-influencers in the 1k-10k follower range - Build a strong and engaging campaign that resonates with our target audience - Monitor and optimize the campaign for maximum effectiveness - Provide detailed analytics and insights on the campaign's performance Skills and Experience: - Proven track record of successful influencer marketing campaigns aimed at driving sales - Strong understanding of the 25-44 professional demographic - Experience in working with micro-influencers, ideally in the 1k-10...

I'm in search of a skilled logo designer to create a text-based logo for my brand. The ideal logo should be: - Text-based: The logo should primarily consist of text, reflecting a friendly and approachable tone. - Reflective of my brand: The design should resonate with my brand's values and mission. - Suitable for...should be versatile and easily adaptable to various digital formats. Skills needed: - Proficiency in logo design, particularly text-based designs. - Understanding of branding and the ability to create designs that reflect brand values. - Experience in designing logos for online platforms. Your proposal should include your portfolio of previous logo designs, particularly text-based ones, and how you plan to capture the friendly and approachable essence of my b...

I'm in need of a compelling animated explainer video for an Instagram ad, targeted at small business owners. The primary goal of this video is to showcase the core features of our product in a clear, engaging manner. Key Requirements: - Creation of an animated video that is more than 60 seconds long - Tailored towards small business owners as the primary audience - Emphasis on explaining the key features of our product in a creative and visually appealing way Ideal Skills and Experience: - Proven track record in creating animated explainer videos - Understanding of the target demographic (small business owners) - Ability to convey complex information in a simplified and engaging manner - Proficiency in producing content suitable for Instagram advertising Pleas...

I need a professional logo for my company, 88Eight Construction. The design should be modern and minimalist, in line with the latest trends. This logo will be primarily used for online purposes such as websites and social media. Ideal Skills and Experience: - Proven track record in modern, minimalist logo design. - Strong understanding of the latest design trends. - Experience with designing logos for online use. - Good communication skills to understand and incorporate my ideas.

I'm looking for a skilled web developer to help me redesign my website. The current website was recently done but has constant errors. The coder we used last time has used a "cheat" template so my website gets DNS errors very often and gets malware. I want someone to re-do the website from scratch, unless you are confident that you can fix the error. Happy to discu...Strong UI/UX design skills - Understanding of information architecture - Proficiency in the latest web design technologies such as HTML5, CSS3, and JavaScript - Ability to optimize the website for desktop and mobile devices - Strong communication skills and ability to incorporate my feedback in the design process. Please apply with examples of your previous work and a brief description of how you plan ...

...name, hair, skin and eye colour of the main character. The programmer who I use regularly is busy until the end of June, however I'm unable to wait that long. There's a few things that need to be done, these are as follows. 1. The code is resource heavy with my domain host. Also whenever we ran updates on the WordPress website, there was a fair chance that the code would fail. To fix this the plan was to transfer the processing to another server (such as an Amazon server). 2. Allow the end user to preview a compressed version of the entire book before they place an order. 3. Fix minor problems - apostrophe causes a slash. Please note that you MUST have experience with creating or modifying code using Magick in the past. I've attached the code with this ...

...ensure accessibility and facilitate understanding for beginners. Duration: The course will span 12-15 hours, distributed evenly across Basic (4-5 hours), Intermediate (4-5 hours), and Advanced (4-5 hours) levels. Delivery Format: The course content will be presented through pre-recorded video lectures, supplemented with practical exercises, demonstrations, and hands-on projects. Distribution Plan: Upon completion, the CCC course will be available on KB Institute's website, YouTube, and Udemy, providing free access to a wide audience. To proceed with this collaboration, we kindly request the following: - Details about your experience in instructional content creation and computer concepts. - An outline of the curriculum, specifying topics for each course segment. - Yo...

I have an existing website built in HTML format. I am looking to transform it into an e-commerce platform, specifically using WordPress. Key Elements: - **Purpose**: My primary goal is to offer information and resources on various subjects. - **Blog Section**: I require a blog section for regular content updates. - **Product Categories**: I plan to have more than 10 product categories on the website. Desirable Experience & Skills: - Proven experience in e-commerce website development. - Expertise in WordPress and its plugins. - Strong background in UI/UX design. - SEO optimization knowledge is a plus. If you have experience with these elements and are confident in your ability to help me achieve my vision, I'd love to hear from you. Please include relevant samples of ...

I'm looking for a skilled designer to create a bold and colorful logo for my company, ABC Company. The logo needs to embody the essence of our brand and be suitable for use on print materials like business cards and brochures. Requirements: - Design a logo that reflects the bold and colorful aspects of our brand. - Ensure the logo is suitable for print use, particularly on business cards and brochures. - Aim for a design that is memorable and stands out. Ideal Skills: - Proficiency in logo design, particularly with a focus on bold and colorful styles. - Experience in creating designs that translate well to print materials. - Ability to understand and reflect the essence of a brand in a logo.

Generating Work for My Business Hi there, I hope this email finds you well. My name is Eve Humphreys, and I'm the owner of a small business based in Chiswick, West London. I'm reaching out because I'm currently in need of assistance in generating more work for my business. I believe your skills as a virtual assistant could greatly benefit me in this regard. Specifically, I'm looking for someone who can help create effective flyers and reach out to potential clients to help boost our workload. If this sounds like something you could assist with, I'd love to discuss it further with you. Please let me know if you're interested, and we can arrange a time to chat in more detail. You can find out more about my business on our website...

I have a set of general business documents that need to be translated from English to Arabic. The key requirements for this project include: - Translating business documents: The ideal candidate will have demonstrated experience in translating business content to Arabic while maintaining the original context and tone. Ideal skills and experience: - Proven experience in English to Arabic business translations - Strong understanding of general business terminology - Attention to detail to ensure accuracy in translation

I need a creative and professional business card as soon as possible. It should include my name and contact details, company logo and slogan, social media handles, company address, website, and a barcode. Ideal Candidate: - Experienced in graphic design - Proficient in designing business cards - Able to incorporate multiple design elements on a small space - Capable of delivering the project urgently

...level business development representative with a focus on Europe, specifically within the Pharmaceutical Manufacturing Industry. This role requires an experienced individual to generate leads and schedule first meetings for our sales team. Key requirements: - Proven track record of lead generation. - Proactively seek new business opportunities in the market - Hands-on experience with multiple sales techniques (specially cold calls) - Outstanding ability to schedule and arrange meetings. - Industry knowledge and experience in pharmaceutical manufacturing. - Fluency in English language. Your main location will be Europe and your responsibility will be to extend our clientele within this region but your competency in English will be crucial. Your expert level of proficien...

Location: Alicante, Spain I'm looking for a professional to film a Customer testimonial video interview for Instagram and our website. Here's what I require: - Plan together and execute a simple customer testimonial video (interview) in Alicante. - Ensure the video is suitable for Instagram uploads and website. - Completion of project within a month. - No editing just footage to be sent to us Ideal candidate would have: - Experience in creative videography for diverse platforms. - A proven track record of creating engaging video content. - Can speak english

...Research: Conduct in-depth research to ensure the accuracy and credibility of the content, while staying up-to-date with industry trends and advancements. Technical Expertise: Demonstrate a strong grasp of engineering principles, particularly in automotive, aerospace, electric vehicles, and related sectors. Collaboration: Work closely with our marketing and technical teams to align content with company goals and objectives. Qualifications: Bachelor's degree in Engineering or a related field (preferred). Proven experience in content writing, specifically within the automotive, aerospace, or engineering sectors. Exceptional research skills to gather technical information. Ability to communicate complex engineering concepts in an accessible and engaging manner. Strong attent...

I'm in need of a skilled WordPress developer to speed up my website. Although I'm not certain if any optimization has been done prior, I'm aware that excessive plugins and server response time are the main factors affecting the website's speed. Key Responsibilities: - Evaluate the current speed of the website - Identify and ...compressed and optimized for web use. - Caching: Implement proper caching mechanisms to reduce loading times. - Minifying CSS/JS files: Optimize these files to enhance the site's loading speeds. The ideal candidate should have experience with: - WordPress development - Website speed optimization - Server response time management - Use of performance optimization tools and plugins Please provide a plan of action with estimated ti...

I'm seeking an experienced developer who can resolve a specific bug in my Windows-compatible miner for the Yespower algorithm. Key Project Details: - Operating System: The miner must be compatible with Windows. - Main Goal: The primary objective of this project is to fix ...with Windows. - Main Goal: The primary objective of this project is to fix a specific bug or error within the miner. Ideal Candidate: - Proficient in miner development, with specific experience in working with the Yespower algorithm. - Strong understanding of Windows OS compatibility and related bug fixing. Please submit your proposal outlining your relevant experience in this field and how you plan to approach resolving this bug. < Please check the link of the miner

I'm in the Travel and Tourism industry and looking for a skilled Sales Executive to assist me with my business. Our business is go provide professional tourist guides for travellers. To get customer leads for our business we onboard hotels on a commission sharing basis. The hotelier will earn commission for each customer they refer. Key Responsibilities: - Making outbound sales calls to hotels, resorts and vacation rentals and explain them about our business and commision sharing opportunity - Onboarding hotels and scheduling calls with hoteliers so that the founding team will explain hoteliers with the opportunity - Providing information about our services and enticing them to work with us The ideal candidate should have: - Proven experience in sales,...

I'm in need of a unique and impactful logo for my carpentry business. Here's what I'm looking for: - A design that incorporates green, black, and silver colors. - The imagery of a hammer should be part of the design. - No particular feeling or message was indicated to be conveyed, but your creativity is encouraged! Ideal freelancers will have experience in graphic design and logo creation, specifically in the realm of trades or similar industries. Familiarity with carpentry could be beneficial but isn't necessary. Your portfolio showing past works will greatly influence my decision.

I'm currently in need of a copywriter who can create content that targets business professionals. The content should maintain a tone that's both formal and professional. Key Requirements: - Experience in creating content for B2B audience - Ability to maintain a formal and professional tone - Strong copywriting skills - Understanding of content marketing If you have experience in these areas, I'd love to discuss further. Please provide samples of your work.

...game promoting my tea company. A deep appreciation for the beauty of vintage design is necessary, as it will serve as a foundation for the appearance of the game cards. KEY FEATURES: - Cards should prominently feature the company logo, which is strongly tied to our brand - The game will be somewhat strategic, utilizing essentials related to tea as icons on the cards. IDEAL CANDIDATE: A successful candidate would be someone possessing the following: - Experience designing in a vintage style. - The ability to incorporate branding into designs. - An understanding of game dynamics will be a plus. - A portfolio featuring similar past projects is advantageous. In conclusion, this project is about more than just game design; it's about telling the story of our tea co...

I'm aiming to list my company on the ASX and require an experienced professional to help with this complex process. Key Responsibilities: - Develop a comprehensive 30+ page business plan - Liaise and negotiate with professional accountants, lawyers, and stock brokers - Manage negotiations around the listing fees Ideal Skills & Experience: - Proven track record of successfully facilitating ASX listings - Proficient in business plan development, preferably within the ASX framework - Strong negotiation skills - Extensive professional network within the finance and legal sectors relevant to ASX listings Budget: - The budget for this project is $500 - $1000.

...game promoting my tea company. A deep appreciation for the beauty of vintage design is necessary, as it will serve as a foundation for the appearance of the game cards. KEY FEATURES: - Cards should prominently feature the company logo, which is strongly tied to our brand - The game will be somewhat strategic, utilizing essentials related to tea as icons on the cards. IDEAL CANDIDATE: A successful candidate would be someone possessing the following: - Experience designing in a vintage style. - The ability to incorporate branding into designs. - An understanding of game dynamics will be a plus. - A portfolio featuring similar past projects is advantageous. In conclusion, this project is about more than just game design; it's about telling the story of our tea co...

I have a very basic high-level requirement for an ERP S...have a very basic high-level requirement for an ERP System that we need. I have the basic workflow with me. I need a Business Analyst to go through the requirement and create comprehensive flowchart diagrams, Detailed specification, and UI/UX plan. Tasks need doing: - Converts the business needs into detailed functional specifications. - Creates comprehensive flowchart diagrams to visualize the workflow. - May assist with the development of UI/UX planner. - Identifies integration points and necessary third-party services. - Ensures that all business requirements are met in the system design. I have a very limited budget, hence any entry to intermediate level Business Analyst apply! Pr...

I'm in need of a skilled WordPress developer who can help me optimize my website for mobile responsiveness, while ...chosen freelancer should be able to implement these design elements seamlessly within the Enfold theme. - Target Audience: The website is aimed at business professionals, so an understanding of their preferences and needs would be an advantage. Ideal Skills and Experience: - Proven experience with WordPress, particularly with the Enfold theme. - Proficient in mobile optimization and responsive design. - Strong design skills, especially in creating vibrant and professional interfaces. - Experience in creating websites for business professionals would be a plus. Please provide examples of similar projects you have completed, and let me know how you pl...

I'm looking for a talented designer who can help me with a variety of design tasks to refresh and enhance my company's branding. - **Logo Vectorization**: I currently have a JPEG version of the logo and would like it to be converted to a high-quality, scalable vector format. This is essential for maintaining the highest quality of the logo across all branding material...needs an update. The presentation should be engaging, easy to read and consistent with our new branding. Ideally, you should have: - A strong portfolio of similar branding projects - Proficiency in graphics design software - Understanding of branding and corporate design - Excellent communication skills and a creative mind Please provide examples of your previous work and let me know how you plan to ap...

I am in need of an online business advertiser to target young adults for my service-based enterprise. Although I did not specify tasks in the beginning, versatility in the following areas is desirable: - Social Media Marketing: Leveraging platforms popular among young adults would be instrumental. Experience creating engaging content that resonates with this age group would be beneficial. - Search Engine Optimization: Enhancing the visibility of my online business on search engines for relevant queries is a must. Proficiency in keyword research and optimization is expected. - Email Marketing: Designing, implementing, and analyzing email campaigns targeted at young adults is a task that could vastly impact the project's success. The ideal freelancer should have a proven...

I am in need of a skilled website designer and developer well-versed in WordPress to spearhead the creation of a professional and effective website for my consulting business. Key Objectives: - Attracting New Clients: The website should have a visually appealing, modern and user-friendly design to captivate and engage potential clients. - Showcasing Expertise: It should effectively communicate the scope of services offered, our unique selling points and establish credibility. - Generating Leads: The site should be optimized to drive conversions, generating leads through a well-designed contact form and a robust call to action strategy. Functionalities Required: - Contact Form: A user-friendly and easily accessible contact form for potential clients to reach out. - Blog Section: A ...

I am in need of an expert in academic writing, specifically within the field of business. - Ideal Skill: Proven track record in writing and researching academic articles and reports on business topics. - Requirement: The project requires an individual who can take complex business concepts and break them down in a manner that is engaging and insightful for academic readers. - Experience: Ideally, you will have a background as an academic writer focusing on business, and can provide samples of your prior work. Your expertise should shine through your work as your task will be to tackle business topics with fluency and a scholarly touch.