Sample test plan document for software testing jobs

I am in need of professional help to bring structure and uniformity to my extensive Word document, which is 60 pages. The scope of work will include: - Text and paragraph layout adjustment: This involves ensuring proper alignment, indenting, and spacing across the entire document. - Consistent formatting: I want the document to maintain a uniform format throughout, with common styling in terms of font size, type, text color, and more. The ideal freelancer for this job would have excellent attention to detail, a high degree of proficiency in Microsoft Word, and a background in editorial work or document design. Experience with large word documents is a plus. Your commitment to delivering work on time alongside quality is paramount.

...The successful candidate will assist with responding to complaints, drafting legal documents, and providing administrative support to our legal department. Responsibilities: - Respond to complaints and draft legal documents such as answers, motions, and discovery responses - Organize and maintain legal files and documents - Conduct legal research and provide support to attorneys - Assist with document review and production - Provide administrative support to the legal department Requirements: - Associate's degree in Paralegal Studies or related field - 1-2 years of experience as a Paralegal - Strong knowledge of legal procedures and terminology - Excellent organizational and communication skills - Ability to work well under deadlines Preferred Qualifications: - Bachelo...

I have a set of old drawings in IMG format that I need converted to ...set of old drawings in IMG format that I need converted to PDF format that is acceptable to a building dept for upgrade permits. We want to add a deck in front of the garage which will be the width of the garage appx 19' x 15'. If you have experience in architectural drawing, drafting and design, and proficiency in working with PDF formats, then you're the freelancer I'm looking for. Unfortunately, I do not have specific features or elements that I want to incorporate in my deck plan. It'll be great if you can provide some suggestions on possible seating. I'm only looking for help with the drawing and end result would be something I can submit to city of San D...

I'm looking for a skilled developer who can work with Angular, Node.js, C#, and C++. Unfortunately, I missed answering the question about the project's nature and main goal, but here's an overview of what I need: - You'll be working on a software project that involves these technologies. - Your tasks may include front-end and back-end development, and potentially some native app development. - You must be proficient in all these languages/technologies. Please reach out with your experience in these technologies and a brief overview of any similar projects you've worked on.

...designer for a position in my agency. The ideal candidate should be proficient in Front-end development, UI/UX design, and Responsive design. Key Responsibilities: - Collaborate with the team to brainstorm, design and create visually appealing web content - Translate wireframes and mockups into high-quality code - Implement best-practices in UI/UX design to enhance user experience - Ensure the website is responsive and optimized for a variety of devices - Regularly test and troubleshoot to maintain the quality of the website The ideal candidate should be: - Proficient in HTML, CSS, and JavaScript for front-end development - At least an intermediate level of experience in UI/UX design - Able to work both independently and as part of a team - Detail-oriented ...

I'm looking for a professional who can help me set up a free SSL certificate on my Linux VPS. Here are some key details about the project: GOT FREE SSL FOR ONE YEAR AND CAN INSTALL ON VPS USING COMMAND LINE. - Operating System: My VPS is running on Linux. - Root Access: I have full root access to the VPS. - Web Server: The VPS is currently running on Apache. Key Responsibilities: - Install and configure a free SSL certificate on my VPS. - Ensure that the SSL is correctly integrated with the Apache server. - Test the SSL setup to guarantee that it works efficiently. Ideal Candidate: - Extensive experience with Linux VPS systems and root access. - Proven track record of setting up SSL certificates on Apache. - Strong understanding of SSL configuration and securi...

I am looking for an experienced tester for my remittance mobile app. The app is designed to work on both iOS and Android devices. The project involves a thorough and detailed analysis of its functionality on these platforms. We have currently launched our version 1 of the app so now we would like feedback of everything to make version 2 more professional. Requirements: - Proficiency in testing mobile applications - Familiarity with both iOS and Android platforms - Experience with remittance or financial apps Tasks: - Test the app's functionality and usability - Report any crashes, bugs or weaknesses found - Suggest possible improvements or updates Please share your previous work experiences specifically in mobile app testing. Knowledge and und...

I need to urgently translate my daughter's Bonafied Certificate from Russian to English. The translation needs to be done within 4 hours. Key Requirements: - Translate a Bonafied Certificate document from Russian to English. - Maintain the original formatting of the document. Ideal Attributes: -Looking for certified translator - Fluent in both Russian and English. - Prior experience in document translation. - Ability to work under tight deadlines.

...seasoned business plan writer who can help me craft a solid foundation for my business. Key Concerns: - Market Analysis and Positioning: I'm looking for someone who can delve deep into the market, identify our target audience, and pinpoint our unique selling points. - Financial Planning and Projections: I need an expert who can create a detailed financial plan that reflects our current financial situation, and provides projections for growth. - Operational Structure and Processes: The ideal candidate will be able to help me create a sustainable operational structure that ensures smooth running of the business. Target Market: I'm looking to cater to a wide range of individuals including children, adults, and elderly individuals with disabil...

...Interface: - A simple UI for: - Adjusting the daily message count - Customizing the message content The app does not need to include analytics to track the number and timing of messages sent. More information: Can someone develop an Android app that can do the following: Automatically send a message in a WhatsApp group at random times. For example, send 3-5 messages per day at random times. The number of messages should be adjustable within the app. The messages should be sent between 9:00 AM and 10:00 PM (always at random times). The time range during which the messages are sent should be adjustable within the app. Why do we need such an app? These messages are intended to prompt a person in the WhatsApp group to take an alcohol test and post the video of t...

I need an expert to retrieve a missing Excel document from my Windows configured laptop. This document has been missing since February 2024, and I have no backup available. The document was created using an unknown version of Excel, so the freelancer would need to check the specifics during the recovery process. Key requirements: - Recover the missing Excel document which was lost for unknown reasons - No backup available - The document was created using an unknown version of Excel Skills and experience needed: - Proficient in data recovery - Experience in retrieving files from Windows systems - Familiarity with different versions of Microsoft Excel Can pay 12 usd

I'm looking for a professional website developer to create a straightforward e-commerce platform for my business. The site will primarily serve as a virtual store for my products and services. Key Requirements: - The website should have a user-friendly layout that appeals to customers - It should incorporate a simple checkout system that supports multiple payment methods - I plan to initially list between 1-10 products, so the site should accommodate this range - The payment gateway should be capable of handling diverse payment methods including Credit Card, PayPal, Bank Transfer, and UPI - The design should be minimalist but engaging, prioritizing product display and secure payment options Ideal Experience: - Proficient in e-commerce website development ...

I'm looking for a professional with proven experience in improving both physical infrastructure and performance of a broadband internet system. My non-profit organization needs: • Faster internet speeds • Increased bandwidth • Enhanced stability and reliability Improvements in physical infrastructure will entail: • Upgrading network cables • Installing new routers and switches • Expanding our coverage area The ideal consultant should have notable experience in network optimization, cabling, and hardware installation and configuration. A successful bid will show an understanding of the unique needs of non-profit organizations, with a sensible and effective action plan.

We are looking for an experienced PowerBI solution architect to provide expert guidance on setting up and creating PowerBI reports for our customers. Our goal is to develop a robust reporting strategy that ensures our clients can easily consume and utilize these reports. We need a professional who can help us understand the requirements, best practices, and strategic approach to initiate this project. Objective: To gain insights and guidance on starting with PowerBI reporting, understanding the necessary requirements, and developing a strategic plan for implementation. Duration: 30-minute consultation call Experience: Proven experience with PowerBI report creation and strategy development is required. A clear understanding of the steps required to start with P...

I'm looking for a legal professional with experience in drafting contracts, specifically wholesale distribution agreements. Your task will involve: - Defining the rights and obligations of all concerned parties, to maintain clarity and avoid any potential disputes in our business relationship. - Including key terms in the agreement like a termination clause, an exclusivity clause, and a liability clause in order to secure our company's interests and limit potential risks. - Providing an open-ended duration without any specific term limit, allowing for indefinite continuation until either party chooses to terminate. This is a vital document for our business, so accuracy, attention to detail, and knowledge of contractual law are essential. Past e...

I want to make a cross platform application for gym coaching. I want to have 3 tabs available for the people that I coach. One tab for every possible exercise/training plan. One tab for nutrition that I will give them. And one with a form that the client will inform me for any problem that they will have. Any recommendations are accepted. Let me know what you need to know.

We are looking for a person with knowledge in German Health & Safety regulations. Native German speaker and good command in English or Spanish is needed in order to be able to obtain the training and coordinate with our validation team. The job will consist on checking documentation to see if the validation requirements established for each documents are met. Our client needs to obtain certain documents from the companies that are going to work in the premises of our client. The documents will be related to the company, employees, tools and vehicles. The task is to validate or not the document. In case there is a non compliance, then the person will need to request the ammended document to the subcontractor. This is a remote job, it can be done from an...

...utility applicable to all categories of attire, from tops to bottoms. This platform enhancement has the primary purpose of refining the online shopping journey for our users, fostering a more immersive, engaging, and satisfying user experience. Ideal candidates will have a strong background in: - Web development particularly in eCommerce platforms - Prior experience implementing virtual try-on or similar augmented reality features This development project requires: - Modification of the existing product pages to integrate the try-on feature - Ensuring the feature is user-friendly, intuitive and compatible across various devices - Testing and bug fixing to guarantee smooth operation before site-wide deployment Your task will be to deliver a fully functional and seamless...

We will do only foundation with reinforcement as per sample we have will need $800 and 2 days.

THIS IS NOT A BUSINESS ANALYSIS FROM THE PERSPECTIVE OF BUSINESS VALUATION OR FINANCE. THIS IS A REQUIREMENT GATHERING AND FINALIZATION FOR LEAD CAPTURE PAGES. It is a small proejct. I have a few lead capture pages to be designed and I need your expertise in developing the requirements, process mapping, wireframing, and possible test cases. It is not a large project but it does have a few variants of lead capture processes.

...based on the specific skills required to answer them correctly. The task will be to review 50 past papers - containing approx 50 questions each. For each question, I need someone to: - cut & paste an image of the question into a Google slides / Powerpoint document - 1 question (or sub-question if it requires a different skill per page - 1 document for each paper - name the skill(s) that are required to answer each question - as the title for each page - create a new line in a Google Sheets / Excel document with the following information: - skill required (copied from title of Google Slides document) - page number of Google Slides document that the question appears on Key Requirements: - The questions are from pr...

Hello, I will need 2 different versions of a very simple booking android app. the important part is the communication with our simple Java (eclipse) backend. Analytical step-by-step details will be sent in doc, together with helpful code and matterial, as well as the java eclipse project of the backend. We will need 2 completely different v... Analytical step-by-step details will be sent in doc, together with helpful code and matterial, as well as the java eclipse project of the backend. We will need 2 completely different versions of the same app (completely different gui, comments on code, approach where possibble, all variable and function names, structure and order) Budget is $200 USD for both (2 milestones $140 USD and $60 USD) Deadline: 27/5 for the first and 30...

I'm looking to establish a new business in the Food & Beverage industry. I'm ...establish a new business in the Food & Beverage industry. I'm still in the ideation phase, so I need help with the following: - Conducting Market Research: Understanding the current landscape, identifying trends and potential gaps in the market. - Crafting a Business Plan: I need a comprehensive business plan that includes a clear vision, mission, and a strategy for sustainable growth. - Financial Projections: Creating realistic financial projections that will help me understand the financial viability of the business. Ideal freelancers for this project should have experience in the food and beverage industry, have previous experience starting a business, and...

...proficient and astute software quality tester. My web application needs thorough testing to ensure top-notch performance and compatibility. Key project tasks: - Execution of performance testing: I require some clear-cut testing to be carried out, specifically focusing on response time, scalability, and load testing conditions. - Compatibility testing: You need to confirm the application's ability to run on different browsers and operating systems. Ideal skills for the job include: - Proven experience in software quality testing, particularly with web applications. - Knowledge of performance testing and compatibility testing methods. - Good eye for detail and outstandi...

...already hired one person for this position but work is increasing so I am looking for a second one. A plus if you can do video editing or graphic design. I need a fully bilingual professional (I will interview in English via video) to do some tasks for my agency, such as: Social media Content editing or creating CRM management Email marketing Writing an ebook Researching Organizing data in spreadsheets Copywriting Basic Wordpress (change text, add a button, upload a file, etc) And others related to the position You must be a FAST learner, attentive to details, curious, with great writing skills. Looking for someone that pays attention and doesn’t keep making the same mistakes over and over. Attention to detail. Common sense. This job will pa...

I'm in search of a social media advertising expert to oversee and optimize campaigns for my Shopify store. The desired skills and experiences are as follows: - Proficient in managing Facebook Ads, Google Ads, Instagram Ads, and TikTok - A strong track record in ecommerce, particularly with Shopify - Solid understanding of conversion strategies, and a proven ability to drive sales - Experienced in ad campaign optimization and A/B testing - Ability to commit to a 3-month campaign duration - Proven ability to meet and exceed sales targets The primary goal of this project is to boost sales. I'm looking for someone who can take initiative, optimize campaigns for conversions, and drive real results in a three-month time frame. If you fit the profile and ...

I'm looking for a skilled digital marketer to help me achieve multiple goals for my business. Your focus will be on increasing website traffic, generating leads, and boosting brand awareness across local, national, and international customer bases. My budget for this project is between $500 - $1000. Key Responsibilities: - Develop and execute a strategic digital marketing plan focused on increasing website traffic, generating leads, and improving brand awareness. - Tailor the marketing strategies to effectively target local, national, and international customer segments. Key Requirements: - Proven experience in driving website traffic, lead generation, and brand awareness through digital marketing. - An understanding of how to effectively target and engag...

Seeking a front-end developer to connect with my Java backend. I require a front end that can handle real-time data interaction. The project is urgent, I need the work done in the next couple of days. Key Requirements: - Utilize Java back-end - Implement real-time data interaction - E...connect with my Java backend. I require a front end that can handle real-time data interaction. The project is urgent, I need the work done in the next couple of days. Key Requirements: - Utilize Java back-end - Implement real-time data interaction - Ensure Continuous Integration (CI) - Setup Automated Testing The ideal candidate should be proficient in front-end technologies, Java, CI/CD processes, and have a good understanding of real-time data handling. Prompt availability is crucial for...

...hyper-realistic CGI images and tours for residential properties. Your focus should be on both interior and exterior perspectives to provide a comprehensive, all-encompassing view of the properties. These images will be used to create a marketing campaign to sell off plan. They need to be high quality and you will be provided with a mood board of the style required. Specific responsibilities include: - Creating realistic CGI images and tours for various residential properties - Emphasizing both the interior and exterior aspects of the homes Successful applicants should have: - Substantial experience in CGI image and tour creation, specifically within the real estate industry - A portfolio demonstrating expertise in creating realistic images - An exceptional ey...

I'm looking for a skilled developer to assist with implementing Postgres and Pgvector in a project that involves document retrieval and LLAMA 2 LangChain. Key Functionalities: - Highlighting relevant terms in the retrieved documents - Implementing Pgvector to enable vector-based searches Ideal Skills: - Deep understanding of Postgres and Pgvector - Proficiency in developing document retrieval systems - Prior experience with implementing semantic search enhancement Please include samples of previous relevant work in your bid. Your understanding of these technologies and how they can be leveraged in the project is crucial.

I have a sizable amount of numeric data that needs to be inputted from handwritten documents. This is a meticulous task that requires attention to detail as the data must be entered accurately. Key tasks include: - Transcribing data from handwritten documents into a digital format. - Ensuring the data is...task that requires attention to detail as the data must be entered accurately. Key tasks include: - Transcribing data from handwritten documents into a digital format. - Ensuring the data is accurate during the entry process. Skills/Experience required: - Proficient in data entry, especially numeric data. - High level of accuracy and attention to detail. - Previous experience with handwritten document data entry is preferred. - Understanding and application of data validation t...

...potential for future opportunities. We provide test administration and accommodation solutions to test-takers nationwide. For this purpose, we look for professionals who we contact on an "as-needed" basis to see if they are available to assist test takers for their approved accommodations. We provide complete training and assignments pay hourly for the entire scheduled time, even if the exam ends early. We have a computer exam coming up where a test taker has been approved for communication assistance. The candidate is deaf or hard of hearing but is able to read lips. For this assignment, you would be required to be on site and repeat communication from staff and content from the exam in a way that ...

Geo-Target Report for Reston National Golf Course Geographic Distribution of Customers Local Area Analysis: Breakdown of customers within a 10-mile radius. Analysis of nearby neighborhoods and communities. Heatmap visualization showing customer density. Regional Analysis: Breakdown of customers within a 50-mile radius. Analysis of major towns and cities contributing to the customer base. Heatmap visualization showing customer density. Sample Visualizations Heatmap of Customer Distribution: Shows areas with the highest concentration of customers. Bar Chart of Top 10 Cities/Towns: Displays the cities/towns with the most customers. Pie Chart of Customer Age Groups: Illustrates the distribution of customers by age group. Map of National Customer Reach: Highlights the states from ...

I need a PDF document converted into an editable Word file within the next 24 hours. Ideal Skills and Experience: - Proficient in PDF to Word conversion - Excellent attention to detail - Ability to work quickly and efficiently Please note that the layout of the PDF is simple text-based. You must preserve the content and structure accurately, ensuring that the document is easy to edit. You should be available to complete the task within 24 hours and deliver the final Word document so that I can make necessary edits.

Looking for a Python & Active Directory Expert to create a script and test data to capture all meta data linked to and which describes the confined parameters of an AD account, group policy etc. and export to a MS Excel File. More information attached.

I have a set of handwritten documents that are moderately clear and need to be typed out without any changes in the format. I am looking for an experienced typist or data entry specialist for this project. The successful candidate should: - Have a strong proficiency in English - Be able to decipher moderately clear handwriting - Be patient and detail-oriented The task is to accurately transcribe the content of the handwritten pages into a digital document, without any alterations in the layout. Your responsibility is to provide me with a neatly typed, error-free version of the original handwritten text. Please note that the quality of the output will be checked against the original, hence, accuracy is paramount.

The purpose of this report is to propose the system analysis for the client, with the intention of ensuring all stakeholders involved agree to the planned solution. Throughout the project the analysis, development, implementation and testing phases will be conducted using the industry standard, agile development life cycle. This specifies that changes can be made if required and appropriate. The system analysis report is intended for all the project’s major stakeholders: the client, the trainers, the costumers ,if they can be involved, and the development team.

I require a comprehensive business plan, our primary goal being defining our business strategies. We also aim to develop an impressive company portfolio highlighting key elements. This project will demand strategic thinking, proficient business writing skills, and extensive knowledge in creating a compelling company portfolio. Key responsibilities would include: - Devising strategic business plans - Emphasizing our relationships with major brands (Brand A, Brand B, Brand C) - Detailing our revenue from the previous year and projections for the next Ideal candidate would come with solid experience in creating business plans and compiling outstanding company portfolios. Having industry contacts would be a plus. Expert-level understanding of the market dynamics, financial mo...

I have a iOS application with a few bugs that needs fixing and adding the function of inviting phone contacts to our app. iOS application built in: - Objective C - Native App and UIKit I will share the specification document when we speak in freelancer chat.

I am looking for a comprehensive Autocad guide for beginners. The guide should focus on Autocad 2023 and be delivered in a written document format. The guide need to be focused on drawings from building services/installations designs in constructions (HVAC & Plumbing area) With the following necessary instructions: - it need to treat primary 2D and in 2 chapters 3D modelling - It need to have table of contents - 14 chapters - image/text ratio maximum 35/75 - Each chapter will have to have 2 exercises to solve at the end, including the solutions, separately, for them - formated on A5 - gramitacally and tehnically correct text - verified in Turnitin, max 10% plagiarism. - images must be color. - minimum 100 pages Key Focus Areas: - Basics of Autocad interfac...

...$25. I won't reply to anyone's bid; I've already wasted a lot of time. Whoever wants to work can create the same product page on their own and bid. I'll talk then, otherwise not. I'm looking for a skilled WordPress developer : I only need one page. It must have a product that functions like this one: I need same website landing page but just to reiterate, the functions are more important than the look. From custom wording to a handcrafted cover, the Personalized High School Diploma for Homeschools is an official document to honor your grad! Homeschool Diploma The product must be customizable with text and adornments that the customer chooses. The most important part is that the customization choices will show

We need support with HUAWEI S573...introduction on how the configuration works in general. How to enable SSH connection on all switch ports: 2.a. How to change the default port for SSH connection. How to enable the WEB interface on all available Ethernet ports. How to set ports to TAG mode, both via command line and WEB interface. How to set ports to UNTAG mode, both via command line and WEB interface. How to export and reload the configuration. DETAILS: The support operation must be performed via TEAMVIEWER connection to a laptop that is connected via SERIAL to the reset switch. At the end of the work, we need specific commands along with comments and best practices. Upon completion, we will test the provided commands in the documentation and require support if some...

We are looking for a photographer and videographer to help us document a day of rehearsals and film a short showcase for our theatre project. We would then like the showcase footage edited for our archive, and to send to potential project partners. More information about the project can be found here: Dates - June 14th for the showcases at 3pm and 7pm Rehearsal - flexibly any day between June 10th and 13th.

I am in urgent need of a proficient mobile app and web developer to create a robust platform titled 'Legal Connect' that will serve as a bridge for effective communication between lawyers and their clients. Crucial Task Details: * The app needs to be dynamic and accessible from iOS, Android, as well as Web platforms - a wide reach is essential. * Key features that need to be integrated include: secure document sharing, intuitive appointment scheduling, seamless case tracking, ensuring up-to-date case details at everyone's fingertips. * The project has a strict deadline and needs to be completed and ready for use within a month. Desired Skills & Experience: * Proven expertise in cross-platform app development * Strong understanding of secure ...

Overview: Th...only customers who have made a purchase will be able to leave a review. You can use the reviews app that Shopify provides as a :// Project Requirements: User Authentication: • There should be no public option for writing a review on the store’s frontend. Review Collection: • After a purchase, customers should receive an invitation via email to write a review. Review Display: • Reviews submitted by customers should be displayed on the respective product page of the Shopify store. Webservice Integration: • All reviews must be sent to an external webservice for additional processing or storage. Subscription Plans: • The application should support different subscription plans (e.g., Free, Basic, Premium).

I am looking for a creative and experienced graphic designer to help with a marketing-centered project. While the specifics of the type and audience for the graphic design project have not been pinpointed, the main focus is to create compelling designs that can drive marketing objectives. Key tasks and ideal skills include: - Conceiving, designing, and implementing creative graphics and layouts - Visualizing and creating graphics including illustrations, logos, layouts, and photos - Testing graphics across various media - Strong portfolio of graphics work - Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Adobe Photoshop) - A keen eye for aesthetics and details With your experience and expertise, I am exp...

We are seeking a talented freelance animator to create an engaging and professional animation video for our software project. The video should effectively showcase the features, functionality, and benefits of our software in a visually appealing and easy-to-understand manner. Project Details: Video Length: Approximately 2-3 minutes Style: 2D/3D animation (depending on the freelancer's expertise and recommendation) Content: Script, storyboard, and voice-over (to be provided by us) Objective: Highlight key features, user interface, and unique selling points of the software Target Audience: Potential clients, investors, and stakeholders Responsibilities: Collaborate with our team to understand the project requirements and objectives Develop a creative and e...

...You could propose the capabilities as a specific spec for what the input text file contains. 4. You can make it a price depending of what it can do and list possibilities. 5. If there is an app that allows a TXT definition like what I am saying, then I would consider buying that, but I tried that and this gig is really for having it developed. Search for FLOWCHART and click on IMAGES and you'll see hundreds of examples. Include: 1. Source Code 2. Compiled Code 3. User documentation. 4. Technical (programmer) documentation: Technologies used, overall flow, for each function/subroutine what the input and output are. Should be 1-2 pages (the more the better.) 5. I get a week to test it. At first you can run it. When it's working I'll ...

I'm looking for assistance with pre-employment vetting in Rouen, France. The pre-employment test that I want to conduct is employment-specific. This is crucial for me because I want to ensure the people I'm hiring are well-suited for their roles. Your role in this project will be to set up and conduct the test, and deliver a comprehensive report on each candidate's performance. Ideal freelancers for this project should have experience in pre-employment testing and a solid understanding of the specific requirements for employment. Please note that I haven't specified the field or industry for the employment opportunity. The test should be general enough to apply to a wide range of positions.

I'm looking for a talented graphic designer who can create top-notch infographics for product descriptions and feature explanations on Amazon. The infographics should capture the benefits of the product and provide instructions on how to use it effectively. Your responsibility will be: - To create clear, captivating infographics that give a neat portrayal of the product's advantages and usage. - Edit RAW photos as per sample provided that appeal notably to Amazon consumers. Ideal skills and experience: - Strong graphic design abilities - Photoshop Experience - Prior experience creating Amazon or eCommerce infographics - Understanding of consumer psychology, able to create designs that attract and retain viewer attention.