Need promoter to promote shows financed by me jobs

Start your proposal with "I have read the ad" to demonstrate that you have read the details carefully. Proposals sent without this will be disregarded. We are seeking a talented and experienced digital marketing freelancer to create and manage a new Facebook page for our Etsy shop. The goal is to increase visibility and sales of our unique products, focusing on custom mugs for various occasions and audiences. Responsibilities: Complete setup and creation of the Facebook page, including graphic design for profile and cover photos. Planning and executing a regular content calendar, featuring posts that promote our products, special offers, and engaging content relevant to our niche. Designing and optimizing product images for use in posts and a...

I'm looking for an enthusiastic and passionate individual or team from Indonesia who can lead TikTok live streams in English to promote my products. Key Responsibilities: - Conducting engaging, entertaining and informative live streams - Promoting and showcasing my products in a natural, authentic way - Engaging with the audience, answering their questions and encouraging participation Ideal Skills and Experience: - Fluent in English - Experience in hosting live streams, preferably on TikTok - Passion for and understanding of product promotion - Excellent communication and presentation skills - Ability to engage with an audience and encourage participation Please note that I am specifically looking for an entry-level individual or team with less than a year of...

...motivated Marketing Specialist to join our team. You will be responsible for developing and executing marketing strategies to promote our online English school, increase enrollment, and enhance our online presence. ===================== Responsibilities: Social Media Management: * Create, schedule, and manage posts across various social media platforms (Facebook, Instagram, Twitter, LinkedIn). * Engage with our online community and respond to comments and messages promptly. * Monitor social media trends and adjust strategies accordingly to maximize engagement. Facebook Ads Optimization: * Develop and optimize Facebook ad campaigns to drive traffic and conversions. * Analyze campaign performance and provide actionable insights for improvement....

I'm looking for a skilled digital marketer to create and manage targeted campaigns on Facebook and Instagram for my brand. Key Responsibilities: - Develop and execute a strategic social media plan that aligns with our brand goals - Create visually appealing and engaging content to promote on Facebook and Instagram - Drive growth in our follower count and increase sales through these platforms Ideal Candidate: - Proficiency in Facebook and Instagram advertising - Demonstrable experience in social media campaign creation - A creative thinker with a keen eye for visually appealing content Looking forward to hearing from qualified candidates.

Looking for an A frame design, same image on both side, something to promote an indoor archery range/shop and grab attention from people driving past. With an arrow pointing to the left on one side and to the right on another. Needs to have; 1) Arrow Point to left on one side and to the right on another 2) Logo 3) 20 Stephenson Road, Seaford, Address 4) Eye Catching Design 5) Mentions Indoor Archery Range/Shop

...communities. Heatmap visualization showing customer density. Regional Analysis: Breakdown of customers within a 50-mile radius. Analysis of major towns and cities contributing to the customer base. Heatmap visualization showing customer density. Sample Visualizations Heatmap of Customer Distribution: Shows areas with the highest concentration of customers. Bar Chart of Top 10 Cities/Towns: Displays the cities/towns with the most customers. Pie Chart of Customer Age Groups: Illustrates the distribution of customers by age group. Map of National Customer Reach: Highlights the states from which customers visit. I need a comprehensive geo-targeting report for a US-based business. The report will primarily focus on a specific city, state, and country, delving int...

I'm seeking an animator skilled in producing traditional frame by frame 2D animation, to create a 30-second animation clip for my LoFi channel, with japanese anime aesthetics. The animation needs to be 30 seconds long, and it's part of a series of videos, so, it's a long term project. Ideal Skills and Experience: - Extensive experience with traditional 2D animation (Toon Boom, Procreate Dreams, etc) - Prior experience in creating short animation clips - Strong creativity and artistic skills References: Lofi Girl: My sketch:

...key person to run my WordPress website which includes uploading videos to You Tube, using trello for task management. This person should be able to create compelling written content with entertaining images, info graphics to sell news with the least text possible, engage and entertain the audience, produce video content and lists over night, ready for the next day, and produce reports of the performance and effectiveness of the articles, videos. Come up with new content ideas to grow the audience participation and engagement. Recieve 2 articles per night from other sources, anti plagurise them, change them and publish 2 news articles per day. Key Tasks: - Content Creation: You'll be tasked with recieving either voice files, links to ...

I need two outdoor cooking tables based on the document specs provided. I am looking for scaled, cad drawings that can be given to the custom carpenters

I'm seeking a TikTok sales specialist to help us make a dynamic entry into the platform. Despite already having a successful startup, we are newbies in the TikTok world, and so, I need someone who can use their expertise to catapult our brand into prominence. Responsibilities: • Set up our TikTok account from scratch • Develop engaging content tailored to our physical products • Promote our products directly on TikTok Ideal candidate: • Proven experience in boosting e-commerce sales using TikTok • Excellent content creation skills • Strong understanding of TikTok algorithms and trends • Expertise in TikTok account management Your role will be instrumental in our successful debut on TikTok. It'...

I'm in need of a tool that, provided a list of words or phrases, the tool can comprehensively check the availability of those words or phrases across various online platforms. It is primarily aimed at checking the availability of domain names, phone numbers, trademarks, and social media handles. Additionally, it should search for the mentions of the given words or phrases in Google organic search and various shopping sites. Note that some of these sites may not have APIs available to perform these checks. Ideal Skills and Experience: - Proficient in Web Development: The tool needs to be designed to perform these checks on multiple platforms in a seamless and efficient way. - Familiar with SEO and E-commerce: The ability to accurately identify menti...

I need assistance in expanding my electrical contracting business and accessing higher-value projects. Here are my key areas of focus: - Marketing and Advertising: Ideas for campaigns that promote my services to a broader or more targeted audience. - Operations and Project Management: Optimization of business processes that can handle larger workloads smoothly. - Client Acquisition and Relationship Management: Strategies for attracting and maintaining profitable relationships with residential, commercial, and industrial clients. My current methods for securing projects consist of word-of-mouth referrals, utilizing online platforms or directories, and direct outreach programs like cold calling. Ideal candidates should have a strong marketing background with a focus...

I'm setting up a new Facebook page to promote my brand, targeting the youth and young adults demographic. I'm looking for a social media expert who can help me create and manage my content. Key Responsibilities: - Set up the Facebook page for brand promotion - Develop engaging, youth-oriented content: both visual and textual - Regularly update the page with news, promotions, and relevant information - Engage with the audience, reply to comments and messages Ideal Skills and Experience: - Proven track record in setting up and promoting business pages on Facebook - Strong understanding of youth and young adult consumer behavior on social media - Excellent content creation abilities, particularly for this demographic - Proactive approach to comm...

Alternative metal/hard rock band "Black Corvus" based out of Utah is lo...Corvus" based out of Utah is looking t expand our reach. We need an experienced band manager who can efficiently handle booking gigs. Your key responsibilities would be: - Booking 2-5 gigs a month on a local & national level. International shows would be a goal for the future - Managing contracts and agreements associated with each booking The ideal candidate is someone who is well-connected within Utah & national music venues and can leverage those relationships to get us on stage. Previous experience in the music industry as a band manager or agent would be highly beneficial. Excellent organization and negotiation skills are also important to successfully man...

I'm seeking an expert in growing TikTok presence, with a focus on attracting young adult followers to my pet-themed account. I am looking to reach 1k followers within a week. Key requirements: - Proven track record of rapidly growing TikTok accounts. - Understanding of young adult demographic and how to engage with them. - Capability to strategically promote a pet-themed content. Your proposal should demonstrate: - Your experience and success with similar projects. - Your specific strategies for attracting young adult followers. - Proposed timeline and process for achieving the 1k followers goal in a week. Please share any relevant case studies or examples of your work.

...allows the client to publish the product in a category (Example: Cards) and within this there are some associated subcategories (Example: Pokemon), we need to add another level of subcategory (Example: Pikachu SV4 2024). The scheme would look like this (Example: Cards->Pokemon->Pikachu SV4 2024). The main category already allows the creation of subcategories, it is necessary to simply create a second level of subcategories and the client cannot publish in subcategory level 2 only in level 3. The following is necessary: 1st. Create a second subcategory level linked to another subcategory. 2nd. In that second level of subcategory, at the top there appears an image of the category, a descriptive text and a graph that shows the evolution ...

I'm looking for engaging marketing material to promote my newly launched website, www.ukgymrepair.co.uk. The theme I envision for these materials is modern and sleek, aligning with the overall brand identity. Key Deliverables Include: - Poster: Designed to catch the eye and communicate the core message of the gym repair services. - A4 Calendar: A modern and sleek calendar design that will be distributed to potential customers. - Pen Design: A stylish design that can be used as a promotional item. - Sticker Design: This should be small with space for a QR code. It should be attractive and blend well with the other marketing materials. Ideal Skills & Experience: - Experience in designing marketing materials for fitness or related industries would be a ...

I need a professional developer to create a functional and aesthetically pleasing WordPress website. The purpose of the website isn't specified, but I'm open to a variety of options including e-commerce, blogging, or portfolio presentation. Key Points: - The website's main focus is yet to be determined, so flexibility is a plus. - The design requirements and preferences are open as well. - I'm looking for an intuitive, responsive, and well-structured site. Ideal skills for the job: - Proficiency in WordPress development and customization. - Strong understanding of web design principles and aesthetics. - Ability to create a site that's user-friendly and responsive. - Flexibility and creativity to accommodate different ...

I'm seeking a social media expert to promote my Telegram channel. This channel is designed to offer exclusive deals and promotional offers for popular e-commerce platforms like Amazon, Flipkart, Myntra and Ajio. Key Project Details: - **Social Media Platforms**: I'm seeking promotion across Facebook, Instagram and Twitter. This would involve several posts and ads to drive traffic to my Telegram channel. - **Target Audience**: I'm looking to increase my subscribers to 1,000 - 5,000. The focus should be on quality subscribers who are genuinely interested in shopping deals and offers. - **Content Strategy**: As the channel is dedicated to exclusive deals and promotional offers, the content shared should align with this th...

I'm looking for a talented designer to create a landing page that effectively promotes my product. Key Points: - **Purpose:** The landing page is solely for promoting my product. Therefore, the design should be product-centric, highlighting its features and benefits in a visually appealing way. - **Color Scheme:** I'm open to suggestions regarding the color scheme. The main focus should be on making the product stand out and catch the visitor's attention. - **Essential Elements:** The landing page should have a product demonstration video. A creative and engaging video showcasing the product's capabilities is crucial for conversion. I'm looking for a designer with a keen eye for product promotion, a good understanding of user experience, and the abi...

I'm seeking a creative video producer to help us create a series of short, engaging videos to promote our ED prescription as well as videos promoting our secondary weight management prescription, RIIZE. Key Elements: - **Content:** The videos should serve a dual purpose; demonstrating how to use RIIZE, and highlighting the benefits of the product. Additionally, the videos should convey why RIIZE is the right choice for our predominantly male audience over 55. - **Tone:** We're looking to strike a balance between being clean and minimalist, fun and energetic, as well as professional and polished. Your Role: - **Scripting:** As part of the project, you will be expected to create the scripts for the videos. - **Production:** You will be r...

I need a simple static HTML banner ad designed, sized at 250x250 pixels. The banner is intended to promote my business by displaying a clear message, 'We Pay for our Clients Inspections!'. i was thinking "We Pay" could be larger on the first of 3 lines and 2nd line could be smaller and read "for Clients" and the bottom line would be "Inspections" it should be colored similar to this page coloring: Key requirements: - The banner should be static, no animations are needed. - The design should be eye-catching and present the message in a clear, visually appealing way. - It should be suitable for web placement. Ideal skills and experience for this job: - Proficiency in HTML and CSS to design the banner ad. - ...

...professional to help promote my latest track across various social media platforms. Key Responsibilities: - Utilize Facebook and Instagram for promoting my song. - Develop and execute cross-platform marketing strategies to engage with all age groups. Desired Strategies: - Focus on organic social media posts to build an authentic connection with my audience. - Collaborate with influencers who align with my music style to extend reach and engagement. Experience and Skills: - Proven track record of successful music marketing campaigns across Facebook and Instagram. - Proficiency in developing effective organic social media strategies. - Demonstrated success in influencer partnerships within the music industry. I'm keen to hear your ideas ...

I'm seeking a skilled Drupal expert to help with various aspects of my project. for more detaiul pls contact me

I am in need of a door to door sales agent who can strategically promote and oversee the sale of our non-alcoholic drinks line targeting adults aged 25-55 in physical retail stores. What I require: - Creative ideas to market non-alcoholic beverages. - Understanding of the tastes and preferences of adults aged 25-55. - Experience in promoting products in physical retail stores. - Proven track record in similar markets. Ideal skills/experience: - Marketing & sales strategy - Physical retail promotional tactics - Consumer behavior understanding among adults - Prior experience in beverage marketing Achieving a connection with our target market is paramount. If this suits you, please bid with a summary of your strategy and experience catering to th...

I'm looking for an expert in the domain flipping business to help me sell a small collection of domains that I own. Key Responsibilities: - Evaluate and determine the market value of each domain - Create compelling listings for each domain, highlighting their potential value and target buyers - Promote the domains across appropriate platforms to maximize visibility - Handle negotiations with potential buyers and finalize domain sales Ideal Skills and Experience: - Proficiency in domain flipping or a related field - Strong understanding of the domain market and what makes a domain valuable - Excellent written communication skills for creating persuasive listings - Experience with online sales platforms and negotiating sales - Proven track record of sellin...

I aim to build a personal trainer website to promote my services and support my business. The website should be user-friendly, professional, and effective at converting visitors into clients. DM me for instructions.

About Vitali Partners: At Vitali Partners, we are dedicated to empowering individuals, businesses, and instructors in various industries to promote good health and save lives. As a top American Heart Association training center, we advocate for healthy communities through high-quality medical training, essential lifesaving equipment, and supporting other training schools around the country. Our mission is rooted in a passion for life, aiming to enhance both individual lives and community well-being through education and action. Role Overview: We are seeking an experienced Executive Assistant to provide part-time (10-15hr) support to our CEO. This role is ideal for a detail-oriented individual with experience managing executive schedules and comm...

I'm in need of a team of live streamers based in Saudi Arabia. The focus of the live streams will be on product reviews and promotions. I have specific products and brands that I want the team to promote during the live streams. Ideal candidates should: - Be based in Saudi Arabia and have a good understanding of the local TikTok community - Have a passion for product reviews and promotions - Have a strong presence on TikTok with a good number of followers - Be able to effectively engage with the audience and drive sales - Be creative, dynamic, and able to think on their feet Your primary responsibility will be to host live streams, review and promote the products I provide, and engage with the audience in a way that maximizes sales a...

I'm looking for a sales representative based in the MENA Region to help promote our Active Pharmaceutical Ingredient (API) business. Key Responsibilities: - Focusing on countries including Saudi Arabia, UAE, Egypt, Morocco, Algeria - Prioritizing efforts in Saudi Arabia, UAE, Egypt, and Morocco - Assisting in increasing sales and market presence - Establishment of new partnerships - Promotion to local B2B clients - Support in order procurement Ideal Candidate: - Proven experience in pharmaceutical sales - Deep understanding of the MENA region - Strong sales and negotiation skills - Existing network within the pharmaceutical industry - Excellent communication and interpersonal skills

I'm seeking an experienced social media promoter to help with promoting my business. The ideal candidate should be proficient on Facebook, Instagram, and Twitter. Key Aspects of the Project: - **Platform Focus**: The project will center around Facebook, Instagram, and Twitter. The successful candidate will be expected to develop and execute promotional strategies across these three platforms. - **Objectives**: The primary goals of this project are to increase brand awareness, drive sales and conversions, and engage with our target audience. - **Target Audience**: The target audience for this project ranges from 18-44 years old. It is crucial that the promoter is able to tailor content and strategies to engage this demographic effective...

I'm in need of a seasoned professional who can expertly run Google Ads campaigns targeting active pharmaceutical ingredient (API) marketing at multiple exhibitions. Key Requirements: - Proficiency in running location-based Google Ads: You should have a proven track record of running successful campaigns at pharmaceutical trade shows, industry-specific exhibitions, and across various countries. - Understanding of the pharmaceutical industry: Knowledge of the industry is a must, especially in relation to marketing APIs. - Worldwide targeting expertise: You will be tasked with targeting countries like the United States, China, Germany, MENA regions (Gulf Cooperation Council (GCC) and North Africa) and Latam regions (Mexico, Brazil, and Argentina). Your role will ...

...who can help me create a logo for my company, Luminous Properties. As a land and property developer, it's crucial that the final design conveys trust and reliability. we care about environment and natural beauty, so we also like to have something that shows this on our logo. We want to have an icon that represent us and our name on our logo. Please submit your unique design, we will reject any auto generated logo or copy of other's concept. The ideal candidate should have: - A solid understanding of logo design, particularly in the context of property development. - Proven experience in creating logos that communicate trust and reliability. - A keen eye for aesthetics and detail. - The ability to bring innovative and fresh ideas to t...

I'm searching for a skilled designer capable of creating innovative and sustainable packaging solutions for sandwiches. The dimensions needed are 8x4. ...solutions for sandwiches. The dimensions needed are 8x4. • The packaging materials will be cardboard and paper. Expertise in working and designing with these materials is vital. • Knowledge in the food industry and specifically sandwich packaging would be highly advantageous. • A draft or sketch would be appreciated to get an idea of your style and approach. I have attached photos of the sandwich style. They are semi circular and open like a book. Looking for packaging that shows off the ingredients and is also greaseproof. Cost of production is also a concern. Not looking for graphic design or brandi...

I am in need of a logo design for my brand of Kickboxing / K1 shows, "War on the Shore". We have an existing brand identity (attached), so this name must be incorporated into the design somehow. The ideal freelancer for this job should have: - Proven experience in logo design - Ability to create a design that is not only modern but also able to reflect the brand's identity - Good communication skills to understand my vision for the brand. This is vital. Please include some of your past works in your proposal, any applications without will be ignored. I'm looking forward to your bids.

Need 2 hours tutoring. I have a wix website and I want to understand how to add and remove blogs on the wix website. please let me know the price for 2 hours tutoring.

We are a national transport operator focusing on direct to consumer. We need a logo and vehicle livery for our new branding. It needs to be simple, bold and fresh. Focusing on clean lines and no clutter. We need to be different from our competitors. The logo is typographical - do not use an image of a minibus I need a logo + branding pack designing including business card and letterhead. Vehicle Livery - Part of the branding is vehicle branding, we will have a vehicle wrapped in a design which needs to emphasize and promote our brand. On our website we would like to display a very high quality 3D render of the vehicle with the livery applied. The livery is both sides and rear, windows can be covered in the design if necessary...

I'm in need of a professional who can confidently and effectively publish and promote my skills in IT. - The key skills I want to highlight are my forte in strategic marketing and computer science. - I'm particularly seeking someone with a proven track record in online advertising and social media management - an area I wish to showcase prominently on my profile. - Experienced professionals in the field of marketing and IT are most welcome to bid. - The ideal candidate will also have hands-on experience in creating attention-grabbing, comprehensive professional profiles. Looking forward to your proposals!

...appealing, but also easy to manage in terms of adding new products, categories, and descriptions. Additionally, I'd like the freelancer to promote the site through various online channels to increase its visibility and drive traffic and conversions. Key Points: - Development of an E-commerce website - Tailoring the design and layout for UAE market - A well-structured backend for easy management - Implementation of SEO to boost search engine rankings - Setting up Google AdSense for ad monetization Marketing: - Promoting the website on Facebook, Instagram, and Twitter - Crafting engaging content for social media posts - Running targeted ads to reach potential customers - Implementing effective SEO strategies to improve website'...

I will give you an English article,please help me to read the above English according to the emotion,and then I need to put it in the video,it does not need to be very professional,just read it with emotion,like daily conversation.

I need help finding homeowners who are interested in improving their water quality and would benefit from our water omission home service. Key Criteria for Homeowners: - Must own a house - Must have a water supply and plumbing system - Should be interested in water conservation Key Service Objective: - The primary mission of the service is to improve water quality Tasks for the Freelancer: - Identify and engage with homeowners who meet the criteria - Promote the service primarily through online advertising - Secure sales and earn $50 for each successful transaction Skills and Experience: - Proficient in lead generation - Strong sales and persuasion skills - Experience in online advertising - Understanding of water conservation and filtration systems would be a plu...

...and experienced individual to join our team and help us sell our 100% job-guaranteed Medical Billing and Coding course. About Us: We offer a comprehensive Medical Billing and Coding course designed to provide students with the skills and knowledge needed to secure a job in the healthcare industry. Our course is backed by a 100% job guarantee, making it a highly attractive option for prospective students. Position: Experienced Salesperson for Webinars Responsibilities: Conduct engaging and informative webinars to promote our Medical Billing and Coding course. Effectively communicate the value and benefits of our course to prospective students. Address questions and concerns from webinar attendees, providing clear and persuasive response...

...looking for a skilled virtual assistant to help hunt specific items and promote select services on Facebook marketplace. Key Responsibilities: - Searching for specific items on the platform which includes: Electronics, Furniture, Clothing, Cars, Homes, and Gold - Notifying about new listings of these items - Promoting select services The ideal candidate should be able to gather and provide me with specific information on the items found as well. This includes: - Price - Location - Condition - Seller Finance - Land contract The selected freelancer will need to have: - Prior experience with Facebook marketplace and an understanding of how it works - Excellent communication skills - The ability to manage multiple tasks simultaneously ...

Hi there, I am looking for professional Digital Marketers for my affiliate product link promotion who have confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bring me sales. Contact me if you have any questions about this job.

...process from raw footage to final delivery, ensuring high-quality production values, visual coherence, and narrative flow. 2. Edit videos for clarity, pacing, continuity, and storytelling effectiveness, utilizing advanced editing techniques, transitions, effects, and color grading. 3. Incorporate audio elements, music, sound effects, and voiceovers to enhance the overall impact and emotional resonance of the video content. Creative Direction and Concept Development: 1. Provide creative input and guidance during pre-production meetings, script development, and storyboard sessions to ensure alignment with project goals and client objectives. Promo Production: 1. Develop and produce promotional content, including teasers, trailers, and ads, to effectively mark...

I'm looking for a talented designer who can create a brand mascot that will represent our shippin...Type: Animal Character - Emotion/Trait: Friendliness - Design Format: Both digital illustrations and 3D model The mascot needs to be appealing, friendly, and easily recognizable. It will be used across various digital and physical platforms to promote our services. Skills and Experience: - Proven experience in mascot design, particularly animal characters - Proficiency in both digital illustration and 3D modeling - Ability to capture and convey emotions and traits through design - Strong understanding of brand representation and appeal Your design will play a crucial role in establishing our brand identity and enhancing customer engagement. Looking forwar...

I need a website to promote my holistic healing and life coaching services. It's crucial that the website contains: - A blog section for sharing useful information and tips - A testimonials area to highlight the benefits of my services - An online booking system to conveniently schedule appointments I prefer a calming color scheme using blues and pastels. Ideal freelancers should have experience in developing such websites, particularly with online booking system integrations. A keen sense of design, with the ability to create visually soothing aesthetics, would be greatly valuable.

Before you respond on Freelancer.com, please take a minute to read this document in full. There is no rush. Also view our "Client profile" before you bid. We are a reputed employer with excellent previous ratings. The chosen freelancer will receive positive feedback score and prompt payment. ----------------- About the subject ----------------------- This is a 3-hour project to create 3 videos which explain how to use a new software which we have created The deadline is sacred, we cannot extend the 3 hour timeline. ---------------- About the video ------------------- Video script: (See attached file - Video ) --------- Other details ------------------------- No voiceover is required. Generic background music is required, something light and peppy. ...

...book cover, as I also need mockups for the digital eBook version and social media promotional images. Key requirements for this project include: - Designing a bright, vibrant book cover that is suitable for a non-fiction context. - Creating a digital eBook version of the cover for online retail platforms. - Crafting social media promotional images that can be used across different platforms to help promote the book. Ideal skills and experience for this job would include: - Proven experience in non-fiction book cover design. - A strong portfolio of work that showcases vibrant, engaging, and professional designs. - Proficiency in creating digital assets and mockups for eBooks and social media. I'm looking for someone who can bring their creativity and expe...

I'm looking for four fitness experts - 2 males and 2 females, with diverse backgrounds (white and black) - to help me create short, low-intensity home workout videos. These videos will be targeted at individuals looking to lose weight. - Each video should be 1 minute or less in duration. - I need the experts to provide a variety of workouts focusing on different areas of the body. Ideal candidates should have a strong fitness background, experience in creating workout videos and a good understanding of weight loss and low-intensity workouts. A good on-screen presence is also important. The goal is to create engaging videos that are accessible to a wide range of users, with a focus on simplicity and efficacy.