Landslide marketing group jobs

As the owner of a Marketing agency, I'm seeking a professional with a strong background in business development and sales to help achieve specific goals: - Increasing Sales Revenue: Your main responsibility is to explore strategies and execute plans that result in significant sales growth. - Expanding Customer Base: I'm particularly interested in reaching out to small businesses. I need someone who has a deep understanding of this segment and knows how to communicate the value of our services effectively. Ideal Skills/Experience: - Proven experience in business development, ideally within a marketing agency - Strong track record in increasing revenue - Demonstrable success in attracting small businesses - Excellent communication and presentation abilities - Hig...

Seeking a passionate marketing expert to help in a pivotal growth phase for our business. Our goals include growing our customer booking in our hair salon and improving customer engagement through strategic email marketing, and our social media channels. Desired Experience and Skills: - Proven experience in email marketing. - Proven experience in social media growth strategies - Strong understanding of lead generation strategies. - Demonstrated ability to increase customer engagement via email marketing. Job Requirements: - Develop an email marketing strategy to generate leads. - Create engaging content targeted towards our existing customers. - Continuously analyze and improve our email marketing strategy as the project progresses. - Edit and sc...

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...expert who can help me increase my store's sales and improve my SEO. Key Responsibilities: - Develop a comprehensive marketing strategy to boost my store sales - Optimize my Etsy store for SEO - Utilize Instagram and Pinterest to promote my products effectively - Create and manage social media campaigns to increase store visibility Ideal Skills: - Proven experience in Etsy store marketing and SEO - Excellent knowledge of Instagram and Pinterest - Strong understanding of the clothing market and consumer behavior - Ability to create engaging and effective social media campaigns - Proficiency in SEO optimization for online stores If you have the expertise and creativity in marketing and SEO, and can deliver measurable results, I would love to hear from you. I&...

...mind for the design. It's vital that the chosen colors align with the theme and message of our brand. - Focus on User Navigation: The most important aspect of the website for me is ensuring user-friendly navigation and ease of use. The design should be intuitive for our target audience. - Target Audience: Our target demographic consists of real estate investors. The design should appeal to this group and facilitate their ease of use and understanding of the interface. Ideal Skills/Experience: - Proficiency in UI/UX design - Experience with real estate industry interfaces - Familiarity with KV Core or similar platforms - Strong understanding of color theory and its impact on user experience Your role will be pivotal in providing a smooth and engaging experience for our user...

...management, and email marketing tailored to reach local customers. This role requires a keen understanding of how to effectively drive lead generation. Specific responsibilities include: * SEO: Optimize my website's organic search rankings to improve lead generation * Social Media Management: Craft and execute a strategic social media plan to connect with the local customer base * Email Marketing: Develop a captivating and result-driven email campaign The ideal freelancer: * Experience with SEO, social media management, and email marketing * Proven track record of lead generation * Understanding of local market demographics and trends * Strong analytical skills to track success and pivot strategies as needed * Highly creative in developing engaging and innova...

I'm seeking a digital marketing expert to help me achieve the following goals: - Increase website traffic - Boost brand awareness - Generate sales leads - Let people know we exist I want to target my efforts towards small business owners, and individuals in my field. I am particularly interested in leveraging the following social media platforms for our campaigns: - Facebook - Instagram - LinkedIn Ideal candidates will have a proven track record in digital marketing strategies that have successfully increased website traffic, boosted brand awareness and generated sales leads. Experience in working with small businesses and B2B audiences is desirable. Expertise in using Facebook, Instagram, and LinkedIn for marketing purposes is a must. Please include example...

As someone who runs a professional services business, I am actively seeking an expert who can effectively use Instagram's Direct Messaging feature for marketing our services. The ideal freelancer will text leads in Italian language. Just need to copy and paste our messages

I am looking for a SEO friendly AI Website Content writer who has strong knowledge over US English and can research and write AI related content. The website is for a new Company which will help in Management and technical consultancy to companies. Something like a mix of Mckinsey and BCG group sandwiched with something like a cognizant or Accenture. This is a company that does management consultancy this is a technical consultancy Also I want to include Gen Ai services in the same. This is a Gen Ai company example : it should look like a management consultancy as well as technical consultancy website with a flavor of Gen AI incorporated Initially 7 to 10 pages would be descent No blogs as of now. just core

I am in need of an expert who can convert B2B leads effectively. The goal of this project is to boost our conversion rates for our B2B leads. Some key elements of the project include: - No specific method: I'm open to you using whatever approach you feel is most effective. Whether it's email marketing, telemarketing, or content marketing, I'm looking for someone with a proven track record of success. - Database size: The B2B lead database is relatively small, with less than 1,000 contacts. This means that a tailored, individualized approach to each lead is possible, and I expect a high level of personalization in your conversion efforts. Ideal candidates should have: - A proven track record of success in converting B2B leads. - Experience with small lead dat...

I'm seeking a skilled and creative 2D animator to help me create a promotional video for my busin...your own creative ideas. - Animate the video in a high-quality, professional manner. - Add suitable sound effects and background music. The primary purpose of this video is to market and advertise my business, so it should be visually compelling and easy to understand, even for a general audience. Ideal Skills and Experience: - Proven experience in creating 2D animations, particularly for marketing purposes. - Strong storyboarding skills. - Proficiency in animation software and tools. - Excellent communication skills to ensure a smooth collaboration. I'm looking to have this project completed within a month, so I need someone who can commit to this timeline and delive...

...HIGH-LEVEL STRATEGY AND PLAN. I'm looking for a skilled marketing strategist who can help my company, Harmoni Innovative Tiny Homes, with our new venture: organizing date nights in our RVs. Check out Harmoni (our RV). She will be redecorated to align with our new marketing plan. Target Audience: - Young couples - Empty nesters - Adventurous singles - New couples Key Requirements: 1. Marketing Strategy: -Name (ex: Harmoni Dates/Love Camper...) -We need a comprehensive, innovative marketing strategy that appeals to our target audience. - This strategy should emphasize: - Brand awareness - Generating website traffic - Driving bookings and reservations. 2. Marketing Channels: - I would prefer a focus on: - Socia...

I'm seeking a seasoned web designer to curate a service-based website for both B2B (Business-to-Business) and B2C (Business-to-Consumer) audiences requires a strategic approach to address the distinct needs of each target group. Medical Staffing Agency primarily located in the Midwest current Base Website Custom Design: Includes up to 4 unique page designs. Responsive Layout: Mobile-friendly design that adapts to various screen sizes and devices. CMS Integration: WordPress installation and setup, allowing for easy content management. Content Strategy Session: Session to outline the site’s content needs and SEO goals. Contact Form: Integration of a basic contact form which stores records in the CMS system. Google Analytics Setup: Integration of Google Analytics for tracki...

I'm in need of a digital marketing specialist with a specific focus on Snapchat. This is a project for a brand aimed at adults, particularly married individuals and those in need of loans. The primary objective of this campaign is to increase brand awareness and encourage people to send whatsapp messages. please note: the ads are for loans with 2% interest You'll be required to: - Create and implement a Snapchat marketing campaign targeted at adults and married people - Focus on increasing brand awareness for our products - Direct the Snapchatters to engage with us via whatsapp Your experience with Snapchat marketing is essential. Understanding the dynamics of different audiences on the platform, especially adults and married people, will be a key factor i...

As someone looking to significantly drive sales via Facebook, I need a social media marketer with a knack for creating captivating product/service promotional videos. Your task will be to: - Develop a Facebook marketing campaign centered around enticing promotional videos - Ensure the adverts are sales-driven so as to directly impact on the product/service sales Ideal Skills: - Proficient in video creation and editing - Extensive experience in sales-driven social media marketing, particularly Facebook - Creativity and great storytelling to make products/services appealing and engaging.

...creative and professional video editor to assist in repurposing one of my videos into five smaller, engaging marketing videos. Purpose: - These videos will be used to promote a specific product or service across multiple platforms. Platforms: - The final products will be optimized for social media, web and also suitable for email marketing campaigns. Audience: - Specifically targeting age group 36-45 and above. Therefore, the design, tone, and messaging of the videos should be relatable and appealing to this demographic. Ideal Skills: - Proficiency in video editing softwares - Solid understanding of digital marketing and social media trends - Experience in creating content for age group 36+ - Ability to deliver on time, maintaining the high qual...

...features, business directory, area information, etc. The design and copywriting for each page, including ads, need to be created by you. We can provide an outline and resources for reference, as well as photos. We can give you some information about the business, some guidance/references, but will need you to write the copy (using AI is fine), 2) Design of clean and modern billboards for our marketing launch, aligning with the design of your previously designed brochure and storage center ad to maintain consistency. For the magazine/brochure, the content will cover ads, small business features, business directory, area information, etc. Each page must be meticulously designed with engaging copywriting and visually appealing ads. The billboards will be striking and modern, ...

...who can produce a high-quality case study report focusing on marketing strategies within the retail industry. Key Deliverables: - Thorough Analysis: The case study should delve into various effective marketing strategies within the retail sector, potentially highlighting particular successes and failures. - Practical Recommendations: Based on the case study's findings, the report should provide actionable recommendations for developing appropriate marketing strategies in the industry. Ideal Skills and Experience: - Proven Experience in Case Study Writing: You should have a strong track record of creating engaging and insightful case studies. - Retail Marketing Expertise: A deep understanding of the retail sector and its marketing dynamics is cru...

I urgently need a competent videographer with personal camera and sound equipment to produce engaging, high-quality videos over a two-day period amounting to about 10 hours. These videos will include event co...over a two-day period amounting to about 10 hours. These videos will include event coverage and conducting interviews. Key Requirements: * Ability to film in indoor locations. * Adeptness in filming both event videos and interviews. * Expertise to create videos aimed at both marketing and promoting our brand and providing educational information. Skills and Experience: * Solid videography experience. * Proficient use of personal camera and sound equipment. * Proven track record of working on marketing and promotional casings, as well as informative and educ...

Fix pine script code send alert to telegram group too many signals with to dirction i need it to send once per entry only until the next signal came the code already wrote the message already wrote need to fix the issue only Pine script i dont need any1 full staked and dont know what i need i need it asap if more question what u dont understand will not accept the project its small fix dont request high the pinecoder know that ?? type 2233 if u read this

...added advantage. - Website Design & User Experience: A professional and corporate design is preferred for the website. Your responsibilities will include enhancing the user experience and ensuring the site remains appealing to our target market. - Digital Marketing & Advertising: I am targeting teenagers for our advertising efforts. Therefore, you need to have a solid understanding of how to engage and attract this demographic. - SEO & Content Marketing: To boost our store's online visibility, you should be an expert in SEO and content marketing. Your task will be to generate traffic and increase our search engine ranking. - Customer Support & Engagement: You should have stellar customer service skills to interact with our customers effectively...

I am seeking a creative ad designer who specialises in Facebook advertising. The aim is to produce an a...languages to target different countries. The ad is for a downloadable video course, for those whose native language is not English, teaching what to say in a job interview in English. Predominantly my market would be working professionals aged between 25 and 50 who are likely to have to attend job interviews in English. Main tasks would be : - Creating an engaging Facebook ad - zeroing in on target group of potential customers (possible later task) - designing an effective landing page for ad clicks current page (in Italian) can be found at I can provide a translation in English later on

I am seeking an experienced digital marketing professional who can effectively handle multiple areas of digital marketing. This includes: - SEO: Enhancing the visibility and ranking of my website on search engines. - SEM: Implementing strategies that increase the reach and visibility of my ads. - Social Media Marketing: Creating engaging and shareable content for various social media platforms to build strong relations with the audience and increase followers. - Blogging: Producing high-quality blog posts to engage readers and increase site traffic. - Web Editing: Tweaking and enhancing the website for a more user-friendly experience and better SEO performance. - Email Marketing: Developing and managing effective email marketing strate...

Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

...experiences for sports lovers globally. Key Responsibilities: - Develop and implement strategies for driving affiliate leads to our platform. - Build and maintain relationships with potential and existing affiliates. - Monitor and optimize affiliate marketing campaigns to ensure maximum performance and ROI. Ideal Skills and Experience: - Proven work experience as an Affiliate Marketer or in a similar role. - Solid knowledge of performance marketing, affiliate marketing, and digital marketing. - Proficiency in tracking and analyzing the performance of marketing efforts. - Familiarity with betting, sports, or online gaming industries is a plus. Please note that details of the platforms to be utilized for promotions, tracking and monitoring tools, an...

I'm aiming to enhance customer engagement and retention through my website and online digital presence. To achieve this, I am seeking a skilled professional who can bring innovative photography ideas to the table which will be used to update our website and marketing material. We have various sites around the UK and would like premises pictures and on the job professional shots taken. (Please note we are a bodyshop repairer). We are looking at around 50-100 professional shots that we can use, so please feel free to place your bid.

I need a skilled graphic designer to design a colorful and dynamic poster targeted at professionals aged 25-45. The poster will be used to advertise a product. Ideal Skills: - Graphic Design - Marketing - Awareness of modern and engaging design trends Experience: - Previous experience designing advertisements for professional-aged audiences - Demonstrated ability to incorporate colorful and dynamic elements appropriately Please provide samples of similar work if available.

Looking for a Python & Active Directory Expert to create a script and test data to capture all meta data linked to and which describes the confined parameters of an AD account, group policy etc. and export to a MS Excel File. More information attached.

I'm in need of a professional with expertise in WhatsApp and Facebook development. I require the implementation of various features in these platforms, including but not limited to: - Chatbot integration - Group messaging functionality - User authentication and security I'm open to additional suggestions or features that could enhance the usability and user experience of these social media platforms. Successful candidates should have a strong portfolio with examples of past work in similar projects. Please include this in your application. Please note that there is no strict deadline for the completion of this project.

Currently, I'm using Fluent as my email service provider and need a professional to automate our newsletter and welcome emails. We're a small company with less than 1000 subscribers, looking to improve engagement. Desired Skills: • Fluent CRM proficiency • Email marketing expertise • Experience with automation of newsletters and welcome emails Responsibilities: • Setting up automation for newsletter and welcome emails • Training our team on how to maintain and update these automated systems Only serious freelancers with solid references are encouraged to bid. Please include evidence of similar projects undertaken in your proposal.

I'm seeking a seasoned logo designer to create an iconic/symbol representation logo for my brand. Ideal Skills and Experience: - Extensive experience in logo design - Expertise in using color psychology in design Specific Requirements: - The logo should serve multiple purposes, including brand identity, marketing materials, and website use. - The color scheme is already decided, but you need to have an understanding of color matching and visual appeal. - You should be able to create a visually captivating, yet simple, iconic/symbol representation logo. - An understanding of my brand and vision is essential to create a logo that reflects our values and appeals to our target audience. In your proposal, please feature past examples of iconic logo design and demonstrate how you...

We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test compelling ad copy...

I am looking for a SEO friendly AI Website Content writer who has strong knowledge over US English and can research and write AI related content. The website is for a new Company which will help in Management and technical consultancy to companies. Something like a mix of Mckinsey and BCG group sandwiched with something like a cognizant or Accenture. This is a company that does management consultancy this is a technical consultancy Also I want to include Gen Ai services in the same. This is a Gen Ai company example : it should look like a management consultancy as well as technical consultancy website with a flavor of Gen AI incorporated Initially 7 to 10 pages would be descent No blogs as of now. just core

I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will be key t...

I'm looking for a skilled advertising professional who can help me increase brand awareness through social media. Key Requirements: - Develop a comprehensive brand awareness campaign on Facebook, Instagram and Twitter. - Create engaging and relevant content that resonates with our target audience. - Utilize best practices in social media marketing to enhance campaign effectiveness. Ideal Skills: - Proven experience in social media marketing and brand awareness campaigns. - Strong understanding of Facebook, Instagram, and Twitter advertising. - Creative and strategic thinker with a clear understanding of the target audience. - Excellent communication and interpersonal skills. - Results-driven approach to advertising. Please provide examples of previous work and a st...

I'm seeking an expert in SMS marketing to help establish and run a robust campaign. Details: - Platform: I plan to use an SMS marketing platform and need help setting it up properly. - Target Audience: The campaign will focus on both existing customers and new prospects. - Message Type: The primary messages will be promotional offers. Skills and Experience: - Extensive experience in setting up and running successful SMS marketing campaigns. - Proficiency with SMS marketing platforms. - Proven ability to tailor messages effectively for different audience segments. - Strong understanding of customer acquisition and retention through SMS. - Experience with loyalty programs is a plus but not mandatory. We offer SMS Marketing. Look for Affordable Platf...

Job Title: Digital Marketing Specialist Location: looking for freelancer around Philippines Job Description: We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. The candidate should demonstrate a proven track record of successful digital campaigns and possess excellent analytical skills to measure and report on campaign performance. Responsibilities: Develop and implement digital marketing strategies to drive online traffic to the company website Manage all digital marketing channels such as SEO, SEM, social media, and email marketing Create and e...

I'm in need of an experienced Email Marketing Specialist to help me roll out and manage a consistent email marketing campaign for my Product A. - Product: I'm focusing solely on the promotion of Product A through email marketing. - Target Audience: The campaign will be targeting individuals in the age range of 30 to 65. These consumers should fit the profile of the typical email user who is interested in purchasing products online. - Objectives: The primary goal of this campaign is to increase sales of Product A. However, I am also looking to use this campaign to build brand awareness and drive traffic to my website. The ideal candidate for this position should have a strong background in email marketing, especially in relation to e-commerce. ...

We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and Reporti...

I'm in immediate need of an expert in Social media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Proven track record i...

I've already secured a location where I aim to establish a comprehensive soft play and swimming area. The site is all set to accommodate ...Understanding of safety regulations and standards pertaining to kids' play areas and swimming pools - Expertise in utilising space effectively to cater to both indoor and outdoor activities Your Role: - Come up with creative ideas for the play area and swimming pool layout - Ensure safety standards are met at every step - Help design areas that are fun, engaging and suitable for the age group - Assist in selecting the right equipment for the soft play area and swimming pool - Provide guidance on the best indoor/outdoor setup The ideal candidate would have previously successfully implemented similar projects and be able to...

Hello I am looking for an individual to BUILD brand awareness and sales for a BAR we operate in Glasgow City Centre, I am looking for an individual to create a B2C Marketing strategy and direct marketing plan using tested techniques of "On the Street" marketing and awarenes you will need to share an EXAMPLE of a hospitality marketing plan you have previously developed and be able to demonstrate its impact.

I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

...Values: * Innovation: Continuously exploring and integrating the latest technologies and solutions. * Expertise: Leveraging deep industry knowledge and technical prowess to deliver exceptional results. * Trust: Building lasting relationships based on transparency, reliability, and trustworthiness. * Empowerment: Enabling clients to harness the power of data and cloud technologies to achieve their marketing goals. * Collaboration: Working closely with clients to understand their needs and deliver customised solutions. Design Direction: * Clean and minimalist design * Incorporate elements that symbolise data, clarity and improvement * Consider subtle elements that denote intelligence and technology Usage Guidelines: * The logo should be scalable and recognisable in both small and...

I'm in dire need of a marketing expert highly skilled in the domain of Instagram and YouTube. The core aim of this project is twofold: 1. Elevate Brand Awareness 2. Fuel Direct Sales Adeptness in harnessing the potential of industry-specific influencers for campaign collaboration is a great advantage. Looking forward to empowering my brand through your marketing acumen. Please attach samples of relevant work done for review, if any.

...effective with simple Bootstrap and jQuery - Strong skills with MySQL and NoSQL (Firebase, MongoDB) - Good english communication skills in Slack and in meetings - Availability to work ~20hrs per week between 9AM-6PM PST - A passion for coding and an interest in gaming is a big plus! What We Offer: - Chance to make a big impact on a small, passionate team - Be part of a creative and innovative startup group and culture - Remote and flexible work environment - no management, no crunch - Working on innovative games and tech with founding team How to Apply: - Send us your resume/CV - Include a brief cover letter explaining why you'd be a great fit - Share any relevant portfolio or code samples - We will contact qualified candidates within 3 days Skills Needed: LAMP, PHP, MyS...

I'm looking to hire a full-time, entry-level marketing professional. My team is open to candidates with no prior experience. Key Requirements: - Full-time availability - Genuine interest in marketing - Strong collaboration and communication skills - Punctual and reliable This is a great opportunity for someone looking to break into the marketing field. You'll be working closely with experienced professionals, learning on the job and contributing to exciting projects. Ideal Skills: - Basic understanding of marketing principles - Excellent communication skills - Ability to work in a team - Strong organizational skills - Willingness to learn and adapt If you're a recent graduate, a career changer, or anyone looking to kick-start their marketi...

... We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, or similar. Abili...

hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns