Come up with a Google Analytics solution to track audience overlap between advertiser articles (hosted by an external publisher) and the advertiser website

Hi,

I need you to create a solution to measure audience overlap between two websites in Google Analytics.

The Journey:

1) an advertiser article is published on publisher website

2) user views advertiser article and leaves publisher website

3) user decides to visit advertiser website a few days later

Mandatory metrics:

Total common users

Considerations:

- only readers of the advertiser's articles shall be measured (not the general publisher website audience)

- additional articles may be added to the pool of advertiser articles to be measured over time

- the solution should work if users a) simply visit the advertiser website site OR b) visit specific pages of the advertiser's site

- the solution has to work with multiple advertisers publishing articles on the publisher website (each to be tracked separately)

Deliverables:

Detailed description of proposed solution and steps required for implementation.

Cheers,

Felix

Google Analytics Internet Marketing

Project ID: #9910330

About the project