Logo Design

Status: Closed
Prize: $250
Entries Received: 178
Winner: gjorgjipetkovski

Winner

Contest Brief

Duke of Uke is a ukulele specialist store based in London, UK. We're looking for a brand new logo for the company that incorporates some of our old brand identity but that will give us a fresh look for digital.

The logo should be bold and simple. And it should ideally be versatile enough to be presented in landscape and 1:1 formats for digital use. In essence it should give us a sense of the history of the ukulele and its origin, vintage Hawaii, Hawaiian fauna, sun, sea, surf, beach lifestyle, 1920s, 1930s, 1950s etc.

The original D logo (attached) was an attempt to capture a sense of vintage Hawaii, through the representation of laurel-like fauna in a playful heart wreath/Hawaiian lei. We tried to make it more robust and give it a sense of regal heritage by representing it as though it had been cast in iron. Our inspiration was the coat of arms reference pic "Ref-coat-of-arms-hawaiian-islands-vintage" attached. However the D-logo was always problematic because it never sat very well with the rest of the text "Duke of Uke".

We would like to retain the text characters for "Duke of Uke" as much as possible, and have the logo built around the text, to 'package' it somehow. The reference pic "Duke-of-Uke-Logo-Sun-Outline-01” is probably the closest we’ve come to packaging it in a way that we liked, but we didn’t want to use this crow motif and we also thought it wasn't simple enough. We also especially liked the reference pics “Ref-Hawaii-Type-Faces” and “Ref-Fraulini-Guitar-Logo” (by Robert Crumb) for the way they successfully package the logo text.

FYI we have a tagline "World Famous Ukulele Store" which can be used in the logo but doesn't necessarily need to be.

We've been working on a number of ideas but so far haven't quite found what we're looking for. Please see our website and social channels for reference, and please see pics attached of current logo, old logos, sketches and inspiration.

Website: dukeofuke.co.uk
Social channels (insta, facebook, youtube): dukeofukelondon

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Employer Feedback

“Gjorgji was absolutely great to work with! A creative and talented graphic designer with a solid work ethic and professionalism to match. Conscientious, good communication skills, and above all a positive approach toward experimenting with ideas and working to achieve the best possible results. Highly recommend and look forward to working with him again in the future!!”

dukeofuke1, United Kingdom.

Top entries from this contest

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Public Clarification Board

Rajmonty
- 4 years ago
hello sir
- 4 years ago
mahmoudelkholy83
- 4 years ago
#extended #extended
- 4 years ago
rifat007r
- 4 years ago
Creative and unique logos #239 #234 #233
- 4 years ago
hachinaakter7
- 4 years ago
#240 #241
- 4 years ago
Rakibul0696
- 4 years ago
please check my entry ,if any change please inform me #210
- 4 years ago
Rakibul0696
- 4 years ago
PLEASE CHECK #183
- 4 years ago
farzana1994
- 4 years ago
Check #205 #206
- 4 years ago
Rajmonty
- 4 years ago
Dear Contest Holder,
Please kindly check

#199 #200 and #201

Your feedback is highly appreciated!
- 4 years ago
Rajmonty
- 4 years ago
Please Check our
New entries #202 #203 and #204
- 4 years ago
Rajmonty
- 4 years ago
Please Check our
New entries #190 #191 and #192
- 4 years ago
Rajmonty
- 4 years ago
Please Check our
New entries #188 #189 and #190
- 4 years ago
Rajmonty
- 4 years ago
Please Check our
New entries #185 #186 and #187

All the designs are made in vector in Illustrator, giving you a very high Quality of work in any size.Once you select our entry, we will be able to make modification in color/font/size etc , if any , desired by you.Hope you will like them.Please give your feedback. With Regards ..... !!!
- 4 years ago
rony2797
- 4 years ago
please check my entry #197 #198
- 4 years ago
rony2797
- 4 years ago
dear contest holder please check my entry #195 #196
- 4 years ago
rony2797
- 4 years ago
Please check my entry #181
- 4 years ago
Rajmonty
- 4 years ago
Dear Contest Holder,
Please kindly check

#179 and #180

Your feedback is highly appreciated!
- 4 years ago
Rajmonty
- 4 years ago
Dear client,
A simplified corporate professional meaningful logo.
check #177 and #178
all formate is available ai, eps, jpeg, png, svg etc.
Thank you!
- 4 years ago
Rajmonty
- 4 years ago
Dear Contest Holder,
Please kindly check

#175 and #176

Your feedback is highly appreciated!
- 4 years ago
prakash777pati
- 4 years ago
#sealed
- 4 years ago
mikazukis
- 4 years ago
Hiya, if it's not too much of a problem could you please give me some feedback/any changes you'd like on my entry #159 - Many thanks :)
- 4 years ago
liondesign09
- 4 years ago
Please check #164 and #165. thanks
- 4 years ago
klal06
- 4 years ago
#extended
- 4 years ago
lauragralugo12
- 4 years ago
Please check my entry. #144
- 4 years ago
mesteroz
- 4 years ago
#21
- 4 years ago
mesteroz
- 4 years ago
pls check #21
- 4 years ago
fahmidasattar87
- 4 years ago
hello sir , please check my entries #79 #80 #82 #83 #84 #85 .... thank you
- 4 years ago
viyaDevs
- 4 years ago
Please check #46
- 4 years ago
mesteroz
- 4 years ago
pls check #21
- 4 years ago
iqbalhossain833
- 4 years ago
Check #12
- 4 years ago