I need to create a brand identity for a high end online art business

  • Status: Closed
  • Prize: Rp10000000
  • Entries Received: 1
  • Winner: xsanjayiitr

Contest Brief

Who are we?
We're called The Yellow Brick Road Gallery ... Why? Because following the Yellow Brick Road is all about following your dreams and the path to success and happiness.

We're a start up based in the beautiful island of Bali. What struck us was the amount of undiscovered, brilliantly talented artists. Their Challenge? How to share their outstanding work with the masses? This is where we come in! We aim to set up an online art platform and bring their art to the fore.

... This is their Yellow Brick Road. And also ours, because we love being here in Bali! :-)

We also aim to extend the Yellow Brick Road, through profit sharing, to help and support art and creativity in local communities who may otherwise not have the means to explore their undiscovered talents.

What do we need?
We need to create our identity ... and as you all know, a brand is way more than just the logo ... its everything that represents the business. We're aiming to be a high-er end brand delivering a very sleek and clean online experience. We're putting in place a truly end to end experience that doesn't stop at the purchase. We plan on continuing to engage customers during the production of their chosen art piece as well as post sale, through engaging on the wider brand purpose around the Yellow Brick Road Foundation. Content is king! This plays a huge part in not only the customer experience but also in the wider digital marketing strategy. Hence the brand and all we stand for, is critical ... and this must be conveyed through our identity.

Specifics - the boring part!
Of course we need a logo ... we're open to simply font, words, symbols but above all (obviously!), it needs to stand out. And also a little snippet from research we did with a previous company - yellow is the most liked colour by consumers! :-) The logo (and all other assets e.g. fonts, colours etc) have to work across multiple digital formats (web, social media inc. Facebook, Instagram, You Tube) and in print on collaterals e.g business cards and brochures. Signage should also be a consideration - who knows, one day we may expand! We also need clear guidelines on typography and fonts, colour palette - black and white version should also be a consideration albeit we anticipate using full colour. We then also need a full and clear set of brand guidelines to ensure consistency across all we do including a view on how, for example, we might use photography to represent the art. We know you know this but just for clarity! (#eyeroll) - the work needs to all be within regulations i.e... IF there's any use of imagery / photography - then it has to be legally allowed and also no extra ongoing fees for the use of any images etc. Also no costs on the use of certain fonts. We're a start-up, we're broke! :-)

And finally, a little more about who we think our customers is ...
Her name is Lindsay, she's around 40, married with a couple of 'little angels' running around, degree educated, and has an established and successful career in one the worlds big cities (UK, Aus, Singapore, Jakarta, New York), earning around 150K GBP. She's house proud and enjoys entertaining friends and family at home. Her home is her biggest and most important asset. She has a spontaneous purchasing side to her especially when she falls in love with something and just ‘needs it’! She loves eating out and socialising and if only she had time to do all the stuff she knows she should be doing, like the gym - but well, priorities! She has refined tastes! ... loves boutique stores, expects personal customer service and is impressed by places and experiences that are sleek and simple and of course, always looks for quality over cost. This expectation goes right from the clothes she buys, the perfume she wears to the places she eats and drinks. All in all Lindsay likes the finer things in life and well, thats OK, she's worked hard for it.

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Public Clarification Board

  • saifydzynerpro
    saifydzynerpro
    • 6 years ago

    #extended

    • 6 years ago
  • kells100
    Contest Holder
    • 6 years ago

    Hi ... Just wanted to post to say Thank You for all the entries and your work. Sorry I didn't 'rate them' - didn't realise I was supposed too ha ha! Although, I have been in touch with a few of you whose designs I liked, to further refine. And Thank You to those who did further work. I'm now in the process of deciding on the winner. Thanks once again Guys. And Terima Kasih banyak to all the Indonesian guys who submitted ... :-) K x

    • 6 years ago
    1. pjrrakesh
      pjrrakesh
      • 6 years ago

      Let me best design wins but please do check my design & feedback would be appreciated Thanks :)

      • 6 years ago
  • wenly
    wenly
    • 6 years ago

    kindly check #239 thanks

    • 6 years ago
  • denputs08
    denputs08
    • 6 years ago

    Please check Entry #229. Thankz

    • 6 years ago
  • jessebauman
    jessebauman
    • 6 years ago

    #10

    • 6 years ago
  • mehedimasudpd
    mehedimasudpd
    • 6 years ago

    logo name please

    • 6 years ago
    1. paintedredstudio
      paintedredstudio
      • 6 years ago

      Are you serious?

      • 6 years ago
  • CreativezStudio
    CreativezStudio
    • 6 years ago

    Have a look please my designs #186 #178 #88 #87, fit for you. I am from indonesia btw.

    • 6 years ago
    1. CreativezStudio
      CreativezStudio
      • 6 years ago

      Happy work for you. Thank you very much

      • 6 years ago
  • kells100
    Contest Holder
    • 6 years ago

    Hi Guys ... many thanks for all the entries so far - great looking through them all. I will provide feedback in as timely a fashion as I can to the ideas that are catching my eye. Thanks once again 0 Kee them coming! One big observation though - and don't shoot me down, sorry! - is it's clear that some aren't reading the brief properly!

    • 6 years ago
    View 2 more messages Processing...
    1. axdesign24
      axdesign24
      • 6 years ago

      please check sir , #144 #145 #147 #148 thanks ...

      • 6 years ago
    2. CreativezStudio
      CreativezStudio
      • 6 years ago

      Have a look please my designs #186 #178 #88 #87, fit for you. I am from indonesia btw. Happy work for you. Thank you very much

      • 6 years ago
  • nandagasperini
    nandagasperini
    • 6 years ago

    Pls check #36. Thank you

    • 6 years ago
  • davejo62
    davejo62
    • 6 years ago

    dear sir or madam ... please kindly review my entries #210 and #211 ... i hope it can meet your requirements ... thank so much

    • 6 years ago
  • denputs08
    denputs08
    • 6 years ago

    Hi sir/madam, how are you? please check Entry #181. Thank you.

    • 6 years ago
  • sureshch9
    sureshch9
    • 6 years ago

    Please check #129 and rated it.So i can come up the new design to impress you.Do the same for all contenders.Thank you

    • 6 years ago
  • magicwaycg
    magicwaycg
    • 6 years ago

    please check Entry #154 , thanks

    • 6 years ago
  • jessebauman
    jessebauman
    • 6 years ago

    #10

    • 6 years ago
  • Maryadipetualang
    Maryadipetualang
    • 6 years ago

    Please check #150 from Gianyar,Bali thanks

    • 6 years ago
  • denputs08
    denputs08
    • 6 years ago

    Please check Entry #143. Thank you.

    • 6 years ago
  • mariacastillo67
    mariacastillo67
    • 6 years ago

    Please check #142. Thanks.

    • 6 years ago
  • sojib8184
    sojib8184
    • 6 years ago

    #128

    • 6 years ago
  • vasked71
    vasked71
    • 6 years ago

    #115 and #116, thanks

    • 6 years ago
  • Digidol89
    Digidol89
    • 6 years ago

    #98, #99 and #101 updated designs. Thanks for viewing ;)

    • 6 years ago
  • jessebauman
    jessebauman
    • 6 years ago

    #10

    • 6 years ago
  • dawntodask
    dawntodask
    • 6 years ago

    plz check your entry#89 #90 #91 #92 #93 #94 #95 #96 #97

    • 6 years ago
  • mariacastillo67
    mariacastillo67
    • 6 years ago

    Please check #64. Thanks.

    • 6 years ago
  • COMPANY001
    COMPANY001
    • 6 years ago

    Please check #58,, #59

    • 6 years ago
  • magicwaycg
    magicwaycg
    • 6 years ago

    please check Entry #55 , thanks

    • 6 years ago
  • NikeStudio
    NikeStudio
    • 6 years ago

    Please check #51 #52 #53 #54

    • 6 years ago
  • kells100
    Contest Holder
    • 6 years ago

    Hi Guys. Thanks for the feedback ... I've just 'sealed' and 'guaranteed' it ... :-) Kells

    • 6 years ago
    1. t0nyr
      t0nyr
      • 6 years ago

      Thank you Kells for answering!

      • 6 years ago
  • jessebauman
    jessebauman
    • 6 years ago

    Hello please take a look at #10 and let me know what you think thanks!

    • 6 years ago
  • t0nyr
    t0nyr
    • 6 years ago

    Hey there. Just few questions. Are you modern art gallery or classic art? Do you need a logo or typography? Modern logo or classic? Musculine or femin? Do you have something specific in mind? And if yes, please provide some feedback samples. Thanks.

    • 6 years ago
    1. kells100
      Contest Holder
      • 6 years ago

      Hi ... Most of the info you ask for is in the brief. Great question re: Modern or Classic though ... Modern. :-) Thanks Antonis. K

      • 6 years ago
  • ccarmonalpez
    ccarmonalpez
    • 6 years ago

    #sealed

    • 6 years ago
  • karimjaved
    karimjaved
    • 6 years ago

    #guaranteed #sealed please

    • 6 years ago
  • beingCreative99
    beingCreative99
    • 6 years ago

    #guaranteed plz

    • 6 years ago
  • juliawhite24
    juliawhite24
    • 6 years ago

    #guaranteed #sealed

    • 6 years ago
  • t0nyr
    t0nyr
    • 6 years ago

    And ofcourse make it #guaranteed please. And #sealed thanks again

    • 6 years ago

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