Brand Logo Design

Contest Brief

We are 'Farfume,' a boutique brand specializing in the retail of spiritually enriching bead bracelets renowned for their therapeutic attributes. Our brand has experienced substantial growth in revenue over the past year, and we are now poised to expand our product range to encompass an assortment of metal and bead-based bracelets and necklaces.

In our quest to bolster our brand's identity and recognition, we seek the expertise of creative and skilled designers capable of crafting a distinctive logo that encapsulates the essence of our offerings and resonates deeply with our target audience. The ideal logo should seamlessly integrate both pictorial and wordmark elements.

Key considerations for the envisioned logo include:

Emblem and Brand Name Fusion: The logo should cleverly combine an emblem/icon with our brand name, 'Farfume.'

Symbolism of Fashion, Healing, Spirituality, and Well-being: It should artfully represent the intertwining facets of fashion, healing properties, spirituality, and the overall sense of well-being associated with our bead bracelets. Elements such as lotus flowers, moons, suns, galaxies, or other mystical symbols can be incorporated creatively.

Cultural Essence with a Modern Appeal: Emphasize the cultural origins of our products while exuding a contemporary and adaptable vibe.

Versatility for Marketing Collaterals and Product Packaging: The logo design should adapt effortlessly to various marketing materials and product packaging without losing its impact.

Simplicity, Visual Impact, and Memorability: Strive for a design that is elegantly simple yet visually striking, leaving a lasting impression on viewers.

Color Palette Emphasis: Colors should be chosen to highlight the mystical and spiritual aspects of our brand. Consider rich jewel tones or ethereal shades that evoke feelings of tranquility, energy, and spiritual connectedness.

For a reference to our current offerings, please visit our store on Amazon UK.

We are looking for a professional freelancer with a strong portfolio and a keen understanding of our brand ethos. If we find a designer whose work resonates with our vision, we are open to discussing further collaborations at competitive rates.

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