Susanna T.

Copywriting isn't writing. It's not words looking good on a page. I write the words you need to make your specific reader move towards the action you want them to take. Based on their needs, wants, and aspirations. Truthfully and ethically. I use persuasion techniques without making your reader feel sad, bad, or that they’ve been had. After 10+ years in IT, I switched gears. I took vocational training and got a degree in digital marketing and marketing automation. But despite being a techie, I found my love in copywriting. So, I honed my skills as an in-house copywriter for a year, writing copy for websites and landing pages, sales emails, and interview-based articles. Creating campaign plans and strategies and managing copywriting projects. Now, my freelance business helps B2B businesses with strategies, plans, and writing. Specializing in case studies, emails, and web copy. My writing is based on thorough research and solid strategy so that you know what worked and have a repeatable process for the next time you need copy written. I'm meticulous and ambitious. I care about your results. It's my job to make your copy work for you, and I don't take that lightly. My skills include: * Over 70 hours of studying conversion copywriting has earned me 10+ badges of completion, including classics like 10xEmails, Master of Message Finding, and Master of Brand Voice * Additional copywriting training (never stop learning!), including the art of writing converting case studies. So I can offer you a full suite of short and long-term marketing tactics and keep all your bases covered * A 2-year vocational training and internship honed my tactical and strategic marketing skills in real-life - I look at the whole picture, not only the task at hand * Experience as an in-house copywriter at an agency gave me insight and practice of messaging that actually works * Bilingual copywriting. What works for an English-speaking audience doesn’t always work for Swedish speakers, and vice versa. If you care about conversions and need copywriting in both languages, it’s necessary to understand the nuances in the different marketing cultures Perks: * A Copy School Limitless (lifetime) commitment - I'm taught and mentored directly by the original conversion copywriter and their team * In a previous life, I spent 10+ years as an IT incident and process manager at a major bank, thus coordinating time-pressed matters is my thing What pressing, strategic, and crucial copywriting do you need in place or converting better? Contact me, and let's get those tasks off your plate.