Shivani C.

With over 9+ years of experience in the Health, Education, and Gaming industries, I’ve successfully led and directed teams of 7 product marketers. My expertise lies in: - Strategizing comprehensive end-to-end lifecycle journeys, optimizing activation, engagement, and retention across diverse product funnels. - Developing reactivation strategies tailored for churned and inactive user segments. - Implementing a multi-channel approach, utilizing Push notifications, SMS, Whatsapp, In-app banners, pop-ups, Emails, OBD calling, and Telegram communication to strategically plan automated journeys and enhance retention strategies. - Planning and executing effective Go-To-Market (GTM) strategies for numerous product and promotion launches. - Refining positioning and propositions - Conducting in-depth market research and leveraging trends My focus on retention strategies resulted in significant boosts to Lifetime Value (LTV) and long-term retention rates. Additionally, I've actively contributed to Product-Led Growth (PLG) initiatives and conducted impactful A/B experiments for effective growth plans. I'm passionate about understanding user needs, leveraging data insights for growth opportunities, and driving business expansion through customer-centric product shaping and marketing strategies. I am well-versed in Retention Strategy, Communications Strategy, Automated Journeys Strategy, and Go-To-Market Strategy, making me a valuable asset for freelance projects in these domains.