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$60 USD / hour
Flag of UNITED STATES
charlottesville, united states
$60 USD / hour
It's currently 4:44 AM here
Joined November 1, 2016
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Emily P.

@emilylpatterson

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$60 USD / hour
Flag of UNITED STATES
charlottesville, united states
$60 USD / hour
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Digital Analytics Consultant - Google Analytics

More than 8 years experience working with Google Analytics. I know how to customize Google Analytics, so it meets your organization’s data needs. Get beyond out-of-the-box reports with custom tracking and dashboards. Empower your staff to get the data they need for marketing decisions and website improvements. Between managing social, email, blogs, paid ads and websites, marketers have so much to do. I help you refine your tracking, drill into the data and figure out what's really working -- and what's not. Focus your time and marketing budget on what's actually converting visitors.

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Experience

Sr. Manager, Digital Analytics

PBS
Jul 2014 - Present
• Combine digital analytics, user testing and survey data to provide website and app owners with a holistic view of user behavior and expectations. Recommend actionable improvements to usability and content. • Work with web, marketing and product stakeholders to set KPIs and measure progress • Designed and set up tracking for websites and mobile apps. Created a cross departmental system for tracking digital marketing campaigns.

Digital Content Manager

Better Business Bureau
Feb 2010 - Oct 2012 (2 years, 8 months)
- Analyzed, tracked and reported on website and ad data for internal staff and sponsorship accounts - Used data to assist program staff in refining web content and email strategy. - Created and managed email Scam Alerts campaign, growing subscribers from zero to nearly 20,000

Education

Digital Marketing

University of Virginia, United States 2010 - 2012
(2 years)

Journalism

Ohio University, United States 2001 - 2005
(4 years)

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