Ayush R. Profile

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Google Adwords

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$15 USD / hour

pune,

india

$15 USD / hour

It's currently 4:25 PM here

Joined February 7, 2019

0 Recommendations

Ayush R.

@digiwork88

0.0

(0 reviews)

0.0

$15 USD / hour

pune,

india

$15 USD / hour

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Digital Marketing Specialist

Experienced Digital Marketer with a demonstrated history of working in e-commerce, healthcare, recruitment and education sector. I have a sound experience (more than 2.5 years) in managing Google Ads campaigns with an average monthly budget of $ 141000 on Search, Display, Shopping & App campaigns. I also have a good experience in setting up and managing Google Merchant Center Feed with 1000's of SKU's. One of my prominent contributions was to assist to decrease Cost/Net Revenue for Shopping campaigns by 55% and achieved a M-o-M (Month on Month) growth of 15% in NMV leading to a positive Contribution Margin while working for an eCommerce store for more than a year. PPC Practices: Merchant Feed Optimization Goal Oriented ROI Based Results Conversion Tracking + Remarketing Daily Custom Reports Multi Channel Attribution Analytics Linking & Tracking (Goals, Events etc) Feel free to reach out to me. I'd be happy to respond and chat about your requirements.

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Experience

Docsapp

Sep 2018 - Oct 2018 (1 month, 1 day)

DocsApp provides consultations from top experienced doctors on the mobile in India. It has secured $8.4million funding till date. •Set up mWeb marketing using Email and AdWords to increase the total consultation numbers by 15%. •Improved push marketing flow based on existing consumer cohort which improved open rate by 20%. •Ran A/B tested In-app action UAC(Universal App Campaigns) ads to improve cost per conversion by 12%.

WorkIndia

Jun 2018 - Aug 2018 (2 months, 1 day)

WorkIndia’s mission is to remove the significant information asymmetry that exists between the employers and employees in blue / grey collar segment in India. • Moved the tracking and attribution modeling from Adwords click to the Google Analytics’s LNDC model which improved campaign efficiency by 86%. • Improved Cost/Call ratio of UAC campaigns by 46% in a span of 1.5 months. • Increased Employer job postings and Employee searches on website by 15% & 40% respectively.

Zefo

Jan 2017 - May 2018 (1 year, 4 months)

Zefo is an online marketplace for pre-owned furniture and appliances. It has raised $19.1m from institutional investors till date. •Decreased Cost/Net Revenue for Delhi-Adwords campaign by 55%. Achieved a M-o-M (Month on Month)growth of 15% in NMV leading to a positive Contribution Margin. •Built Spend per SKU logic to increase Shopping campaign’s efficiency by 23%. •Created & tested multiple attribution models which increased spend efficiency by 43%.