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Freelance WriterOct 2016
The scope of work involves content writing including, but not limited to, blog posts, copywriting, slogans, editing, headlines and creative writing. Large role in the editing process with number of edits post the first draft is limited to 2. Experiencing a large degree of independence with my articles, closely working with the CEO from a remote position through emails, phone calls and skype. Articles focus on everything fitness and health related
Content HeadSep 2016
In charge of all things content at Spruce Shave Club. Head of content includes planning and writing blog posts to keep engagement from target audience, writing of direct response emailers, social media content and ads. Working closely with the CEO and on strategies, tactics and plans to keep users loyal, and expand the market base. Most work is done remotely, keeping direct contact through emails, phone and skype.
Copywriting ConsultantSep 2016
Worked on daily content for three different brands within Maruti Suzuki India Limited. Learned the planning involved in producing daily content on clients’ social media pages. Played a key role in ideation sessions, learning the importance of creative thinking as well as drafting multiple strategies. Further tasks included drafting mailers, copyediting and brainstorming on brand campaigns. Continuing to develop content writing and copywriting skills.
Copywriting ConsultantAug 2016 - Sep 2016 (1 month)
Worked under the team head, gaining valuable insight into what the different branches are when working for a prominent client. Understood the importance of research prior to writing content related to brands. Edited weekly posts on various social media pages and wrote new copy related to the festive season. Developed valuable skills such as working within a team, providing value during meetings, pitching ideas and accepting differing opinions.