Ihuoma J.

Hi, there! Glad to have you here. You can always find a Copywriter that drafts content that is good enough. But being good enough to post doesn’t translate to higher ROI or brand loyalty. I mean… A copy is just a piece of content until the right marketing strategy and amount of creativity are infused into it.  Then it transforms into a magical instrument that keeps the conversions coming and coming and coming.   Isn’t that what you’re looking for?  That’s what we’ll are looking for as marketers, and that’s why I focus more on the stakeholders of each marketing effort — you and your customer.  The truth is… Focusing on all the primary members of a marketing effort will always allow one to develop projects that actually add value to the target audience and the business. Ensuring that both parties feel happy and valued. As your Copywriter, I firmly believe that your written content should not just be great. It should be: ◇ CLICKED ◇ READ ◇ and CONVERTING If that's not the case… You are losing money, and your potential customers do not see the care and mind-blowing offer you have for them. Thankfully, it’s my goal to change that! As a creative sales copywriter with 6 years of practical experience, this is how I help you: 1) CREATE TITLES THAT GET CLICKED At the end of the day, first impression matters. People will only feel the need to click to read more if the title is promising enough, be it an email, product description, or blog. I focus on creating personalized headlines that stick out, stir up the reader's curiosity/interest, and compel them to click to find out more. I make this happen by:   a) Looking at things from their perspective and brainstorming what titles will stand out the most.   b) Picking the best headlines out of these options for you. 2) DEVELOP A CAPTIVATING AND VALUE-PACKED CONTENT The next thing on my mind is to ensure that your content is tempting enough to make the reader want to read further to get all the value your page promises. (This drastically reduces bounce rate while increasing dwell time). To achieve this involves: - Research (competition and topic research) - Getting to know you and your customers better - Correctly formatting your content for easy consumption  - Down to various show-don't-tell elements  (I am willing to explain this process to you in detail). 3) FOCUS ON THE GOAL A well-thought-out content should have a smooth rhythm and a goal. One that leads the reader from a broader perspective down to the purpose of the copy  A mini funnel if you wish, *winks*  The bottom line is… Your reader should feel confident enough to take the next step after reading your content or series of content, whatever that step is. And as a business… It should also play a role in getting you MORE sales, whether directly or indirectly. I always keep these things in mind while handling a project. __________ Emmanuel Jaja.