Digvijay Y.

I just finished to create a campaign for a company selling financial services and was able to increase their CTR and Conversion rate and at the same time decrease their cost per conversion by optimizing their website. Specifically: - CTR from 0.10% to 1.23% on the Google Display Network - CPC reduced by 0.15$ - 500 clicks per day - Conversion Rate: 6% Many advertisers tried to work on the same project by focusing on Adwords itself, but I was able to understand that the real problem wasn't the campaign but the way the website was presenting the information. I worked both on the search and the display network and they both got great results. Also, I recently worked on a company selling sponsored articles on blogs. They wanted to increase their spent budget form 1000$ to 5000$ without harming their current level of conversions. I achieved this result by generating clicks for an average of .50$ and a CTR of 6.3%.