We are more into creating "passive incomes" which don't require investments, doing ads, selling your product yourself, or driving traffic which is one of the hardest things to do.
It's pretty simple, we create a digital product for you (a book or a course), a sale page including everything (copywriting, scripts..designs, etc) you get sales thru the marketplace that we'll list it in, search engines, social media, and of course, the mainstream is, by affiliates who promote for commissions.
Fortunately, this has nothing to do with stores, once you have your own store, you hit the hard truth, you need targeted promotion "traffic" listing optimization, which is very expensive, and we are assuming that you know your way around technical stuff, if it works you can deal with the huge stress of messages, refunds, suppliers going missing, let's be real, making money thru stores or dropshipping isn't for everyone, 99% fail for the reasons above.
On another hand, my business model is simple, easy, nothing complicated, and the best part, is you don't sell your product, you let affiliates do it for you, let them deal with the traffic, all on autopilot.