making high quality videos. Think original and try to be professional, take a look at videos on icobench for inspiration. Videos that show more than the website, and have been edited for quality, are more required.
Quality is based on number of views, comments and comment type, graphical design, information contained, number of errors, and the amount of footage shown that's not just their website but still relevant. Video must have 0 errors, must be of professional grade quality. Half of video must be footage not from website.