Lark + Lex is owned by a team of designers and expert stylists based in Palm Beach, Florida. The company is undergoing a complete rebrand and relaunch in Fall 2018. Services include personal styling, home décor, event design and entertaining. The brand ethos is chic, elevated, sophisticated and aspirational while offering a service that is dependable and a team that is easy to work with. Currently, services are offered to clients in the Palm Beach area.
You need to be expert level on paid social; know how to embed the FB pixel; be able to provide past clients, case studies and references
I'll need detailed reporting showing results
And make sure we're all clear on the social conversation touchpoints
I'd like to keep their monthly retainer to $500/mo (very basic paid campaign) and we can spend up to $300 month on ads as long as they show the ROI
Lark + Lex is seeking a paid social media partner to create and manage a paid campaign to reach potential clients through Facebook and Instagram. Our target client is female, in the Palm Beach area, 30-50, interested in fashion, design, home décor and entertaining. Through very targeted Facebook and Instagram ads, success will be achieved through new client acquisition, quality social media followers and quality emails for our monthly email campaign. We have a paid social ad budget of $300/mo. to start and can increase that budget upon proven results.
Create the paid social media strategy and campaign; provide summary of targets and strategy to our team
Design the ads, run the campaign and manage the ongoing ad spend; A/B test ad flights to gauge efficacy and refine regularly based on results
Embed the Facebook pixel on our website at all touchpoints to track activity
Provide bi-weekly campaign updates, metrics and reporting – show ROI
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