Someone can do the following for a website.
Keyword Research - identifying how people are searching, what they are searching for, and how often they are searching - relevant to the service offering to define the site's content construction.
SEO Audit (Content & technical elements e.g. site speed, image optimisation, meta tags etc.)
Back Link Audit (Assess the link profile of [login to view URL] - Links have always been the
most important aspect of SEO i.e. other websites linking to pages on your website - Google sees this as a vote of confidence & therefore increased rankings. Examples include directories linking as well as external blogs/news sites referencing content on your website.)
Meta tag updates (titles & descriptions in the SERPs)
Technical optimisation - if necessary (e.g. if duplicate content found) implement 301
redirects and canonical tags to avoid SEO penalty.
On-site content gap analysis - determines exactly which pages of the site can be enhanced and how - based on KWR. As well as opportunities to create new pages to target keywords which the site is not currently ranking for.)
On-going link building - (See row 8) - e.g. directory submissions, off-site content placement, guest posting, engaging external bloggers, links from partners & suppliers - these are just a few of the tactics available to pursue
Google My Business (GMB) set up and optimisation - the key to local SEO.
Blog - ongoing - for continued traffic, fresh content & targeting longer tail keywords to get infront of searchers further away from the point of sale (i.e. at the beginning of the sales/conversion funnel). This item of work will be a 12 month blog schedule so that website owner can have all copy commissioned for ongoing traffic uplifts.