Hi! It will be an honor to work with you. First, I would like to understand your business goals, what efforts are you guys doing right now to move more traffic to your website via SEO, SEM, social media, Google AdWords, programatic ads, etc. Analize the website structure and get a clear view of your customers, since the main goal is to make the website relevant to your target.
In my expertice, so far, the best thing that we can apply is Inbound Marketing. Let me know if you want to do the whole process to boost trafic and sales!
Regards