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MBA Assignment: Marketing plan. template attached.

A well written marketing plan upon which an organization can execute is the concluding project for this course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new “job” you will conduct a SWOT analysis based on public information, develop a list of ORIGINAL marketing recommendations, and selecting one recommendation, write an implementation plan, including follow up metrics. You may consider a marketing plan on any of the following topics

Introduction of a new product

Introduction of a new service

Expanding an existing product to an entirely new buyer segment

Expanding an existing product to an entirely new geographic market

Skills: Research Writing, Business Writing, Report Writing

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