Writing a business proposal for an American smartphone company which decide to manufacture their products in China.
The proposal should following this guideline:
Product and country background
Description of the product, its features, benefits
customer demographic and where it is sold
Reasons for foreign country selection
Entry mode selected
Elements of the political, social, cultural, and technological environment of the foreign country
Target market and competitor analysis
Marketing analysis and strategies to include the four “P”s of the marketing plan
Organizational design of the company domestically
Intellectual Property considerations
Completion of import documents needed for entry into the U.S. to include the tariff classification number and impacted duty rates or fees
Potential export financing
Distribution and transportation issues
Identified risks and how to manage/mitigate those risks (e.g. operating, transfer)
Potential dumping issues
Length: 1700 words, APA style
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