Proposals take time to put together, so plan on setting aside an hour or two for every project you decide to move forward with.
If this is your first time writing a proposal, then set aside several hours.
The proposals you create for your clients is the barrier between landing the project and getting paid. Don’t underestimate the amount of effort you should be putting into this.
It’s better to have quality over quantity in this case. Your proposal doesn’t have to be very long. One page is enough if you can fit the crucial information on there.
Also, plan on making revisions. You won’t nail the proposal on the first draft every time.
Writing a compelling proposal that wins the client
Nobody likes receiving a templated letter or especially a non-recipient specific email.
If it were me receiving this type of message, I’d immediately delete it. It’s cold and impersonal.
You’re not a robot. And if you’re one person, don’t inflate your business and use pronouns like “we, use, or our.” There’s no value in trying to be perceived as a team of people if that’s not the truth.
When you go to write your proposals, spend the time to research your clients and their industry to better understand them. This will help tremendously in writing a proposal that speaks to the client.
Develop a baseline curiosity for the client and their business. And if possible, use their language. If they throw out any acronyms, don’t be afraid to use them back.
It’s very important you be genuine and sh