Thanks for the chance to bid on your project. I'm an experienced writer and marketer who's worked with all kinds of businesses across a variety of strategies. Here's what I'd recommend to you:
• Online reputation review (Yelp, TripAdvisor, et al.)
• Review of brand identity and web content (SEO included)
• Review of current digital strategies (SEM, digital display, retargeting, organic/paid social, etc.)
• Review of current direct marketing (list management, email campaigns, etc.)
• Overall digital strategy recommendations
• Web content/landing pages recommendations and development TBD
• Development of email sequence and campaign recommendations
I'd welcome a conversation about other ideas you might have in mind. You'll get a lot of bids from folks who don't really do marketing, so I suggest you look for a partner who's prepared to offer a cohesive plan.
Good luck with your project!