Since this is a dedicated lead generation project, it is important to get targeted ads to a relevant audience.
There are two parts to it
Identifying the audience for each level of campaign
Targeting them through the campaigns
A set of audience will look at affordability, they will be short of fund, so their main attraction is affordability. But, there will be another segment,
For whom fund is not the problem, finding the lifestyle appeal and amenities, is. Targeting them with the amenities campaign is important. And then, there will be the commercial investors...
For whom an alternate income is as valid as starting a new business is and they all will need to be segmented and targeted with proper campaigns to convert them into leads.
This is the rough outline chalked. There will be finer points to discuss and improve upon. For a quick discussion, we can use WhatsApp to clear our doubts.
The cost factors-
Audience profile creation
Segmentation
Campaign creation
Initiating campaign
Monitoring campaign and analyse
Let me know your convenience to discuss.
Best
Indu