Hi there, very interesting project in a very competitive market.
New site - this might be a problem, because you will require MANUAL SEO work and even so - people do not search directly for your product like they do for other shop items, it is a nice challenge!
I want to be hired because i have full knowledge of 100ds of settings in advertisements that help you automate work and save money. I like the manual work of creating advertisements - improve/innovate and use sales tricks!
I suggest you to try AdWords (1/10) to find B2B contacts and promote your brand a little, it is a good tool to direct customers in a target area (per example: USA, Germany).
Facebook and Instagram marketing is your best bet for now. For your product - strategy is simple, target specific people with proven sales tricks (discounts/friend rewards/contests/2 for 1, ETC.). As a starter website, it might be best to use a facebook page as your running campaign, BUT we can raise your popularity in addition to sales!
I would need to know the prices of your bracelets, if your profit is low, we would need to work a lot more on targeting, if your profit is high - we can invest more into large markets (like USA) and make business contacts to re-sell your products (Would you like to sell 100 to a company or 20 for random people?).
Please message me to discuss the project, I am very interested in it and i can fulfill your requirements with my expertise (Facebook marketing has lots of options to make it good)