Label Design

Label design for non alcoholic beverage Non alcoholic wine brand - style and sophistication 1. Business Overview Our company prides itself on delivering the best food and beverage products, and service across the globe. Waterfalls F&B take a highly strategic approach to servicing the hospitality industry, our primary focus is with high-end hotels, clubs, restaurants and cafés- we select key products, which fit with our client's needs, both aesthetically and commercially. We specifically restrict our products from retail in order for the brands we sell to maintain a high level of distinction and retain brand equity. We are the selected elite, we stand by our values and refuse to be just another trader. We source the finest quality produce from across the world, with our distinguished clients in mind at every level, ensuring that the discerning palate of the consumer is at the forefront of our minds. Our clients seek only the very best and are happy to pay a premium to find it. They like to feel part of the world's most privileged society's seeking 'experiences' over commodities. 2. Design project objectives Creation of a Super Premium level Non-Alcoholic Wine brand that is attractive to our key client base of high-end hotels and restaurants. 3. Target Audience Our key demographic is the 30-45 age group with a slight bias towards women. The packaging/branding should be vibrant and fresh, portraying an aspirational lifestyle product. Offensive symbols, religious signs, animals and people should not be part of the design. The name of the brand is "Vine" 3 optional designs should be offered as stand alone and mock up on a bottle, with a mainly contemporary style, in PDF and Adobe Illustrator, Photoshop or InDesign There will be text for the label but this is a later stage of the project, for now it is a branding exercise. The work is subject to a Non Circumvention and Disclosure Agreement