Design a Brand Identity - Women's Clothing, Accessories & Home online store

We are a brand of clothing and accessories for women and home décor and we need someone to design our brand identity. It is an online store and our target are urban women aged 30-50 years, She is a mature woman who knows what she wants, free, independent, modern, conscious, adventurous and feminine. It is a slow fashion brand and revaluation of cultural heritage and fair trade are important part of its essence. Of course stylish design and good quality are equally important. So, what specifically we need? • We have some brand name options but it would be great to get different ideas • We need a logo that clearly communicates who we are, visually appealing (simple, clean), makes a lasting impression on our audience. • A brand tagline, only if it is really catchy and provoke an emotional connection with our customers. • Hangtag and packaging design, it is an online store, so we need the packaging in which our products arrive be a sample of our attention to details and talk about who we are. • Photographic style suggestion We need you to specify the typography, color palette and shapes you are using, and explain clearly WHY you are choosing them (how they relate with our brand identity). We expect you share your Mood board also.