361845 Style Guide - Educational

I would like to create a Style Guide for an educational service to document the design styles for our brand and associated materials leaflets, web, emails, posters, documents etc. The document will be given to all staff and freelance designers to assist in briefing for projects. The objective is to ensure that my brand's expression is similar across different channels and reduce consistencies/inconsistencies. We will provide files of our previous design work to get you started – but I really want the guide to reflect the new brand so you will need to start from sratch and design /develop the new guidelines The guide should document the following elements: - Colors for table headings, navigation - Fonts for navigation, body, heading, etc. -Create layouts applying design principles such as color, typography, photographic selection, organizing elements and usability Define the brand's visual language (color palette, logo, font, etc) across a range of media (print, online marketing, Web site, packaging, etc) - Document stylistic rules appropriate for the brand and the audience of the medium. Includes color palette, typography and logo/wordmark guidelines. WHEN RESPONDING TO THIS POSTING: Please indicate whether you have experience creating Style Guides and provide a sample excerpt of your work – examples can you attached to your odesk response. If you do a good job on this - you will be offered a similar assignment for another company