Ecommerce Conversion Rate Optimisation Specialist
We have an eCommerce website (Shopify) Our required is to leverage best practice to improve conversion rates on our landing page & across our website checkout flow. Inbound traffic is mostly from paid advertising sources.
We are looking for an experienced conversion optimization expert that can guide/instruct others to increase the conversion flow of our site.
>>Review existing marketing ecosystem and provide actionable recommendations to improve
>>Develop an actionable roadmap to improve performance
Analytics + Usability Testing
>>Google Analytics - (enhanced eCommerce, cross-domain tracking, event tracking, CRM integrations, custom dimensions/ metrics, etc)
>>Google Tag Manager - (Set up strategic Tag Manger tracking)
>>UX & Product-Market Fit: Usability studies.
Google + Facebook Customer Acquisition
>>Google Ads - Guide team on Google ad strategic planning of paid media
>>Facebook Ads - Blueprint ad funnels and remarking
>>Conversion Rate Optimization and A/B testing:
>>Reporting / Google Analytics, Google Tag Manager, Facebook Ads Manager, Hotjar
>>Email/ Marketing automation/ CRM: Active Campaign & Klaviyo
Sound like you??
Specialties to include developing multi-channel customer acquisition & retention plans encompassing search, social, direct, web, email, and mobile, also you must have a great deal of experience developing product & consumer insights using numerous primary and secondary market research methodologies.
Must be professional and meet set target KPI's!!