Hi guys,
I like to think I've seen the good and bad side of email marketing campaigns. On one hand, at my previous job, the CEO loved to request email blast to our entire database - a list that wasn't cleansed and had several unsubscribed recipients.
In saying that, I've seen well built HTML emails going to a targeted group of our customers or prospects with a clear call-to-action and measurable and achievable set of objectives.
In that same role I was the administator and controller of our salesforce database in the marketing department which meant I was basically living out of salesforce - using it for analysis and obviously our campaigns.
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Proposal
Before you commit anything to me, I'd prefer if you put together a brief as per the below.
I'd like you to put together a short brief for the function you require, inside it please include the following:
- Company Background (industry, years of operation, products/services, target market) *Please put as much information as possible.
- Explanation of what platform emails will be sent from and what mail clients will be receiving them. eg, outlook, gmail, etc?
- Your expected goals or objectives. eg. Are we looking for new business, new subscribers, website traffic, etc?
I want to work with you guys to achieve the best outcome for your business. If you don't like the strategy I present you, I am happy to walk away, no worries.