The SaaS Customer Lifecycle ( conversion optimization specialist)

Responsible for optimizing company's lead generation and conversion strategy

Manage key conversion points in the marketing funnel

Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

A/B test and continually measure the performance of CTAs

Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path

Optimize our marketing’s conversion paths

Increase conversion rates and drive marketing-qualified leads for our sales team

Optimize the lead-to-customer conversion rate

Increase funnel marketing efficiencies

Conversion Optimization Specialist requirements

BA/BS or equivalent working experience

Past experience with web analytics, A/B testing, and inbound marketing tactics

Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads

Good time-management skills

Ability to multi-task

Strong interpersonal and communication skills

Critical-thinker and problem-solver

Skills: Conversion Rate Optimisation, Internet Marketing, Leads, Google Analytics, SEO

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About the Employer:
( 10 reviews ) Ottawa, Canada

Project ID: #22131081

8 freelancers are bidding on average $6/hour for this job


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