Hi there! I need to write a script for the animation/video about choke valves and issues related to the fluid control. This product is one of the most critical components of drilling, production, and fracking.
• Type of the videos: Educational
• Audience: Top management, facility engineers, production engineers, asset managers
• Topic: Flow Control in Choke Valves
• Application: Educational Presentations at a tradeshow
• Duration: up to 6 minutes each
Structure of the video:
• Introduction up to 30 secs
• Education up to 3 mins
• Value Proposition up to 2 mins + Case Study
• Conclusion up to 30 secs
Characteristics of the video/animation:
o The introduction part will be the same for both videos (Erosion and Flow Control)
o We need to overview all type of valves with the focus on the way they work and their challenges (design, trim design, material, etc.). We want to differentiate the external sleeve valve as the best choice.
o Challenge we need to overcome and change the mindset of video viewers: most of the decision makers and management do not pay enough attention on the choke valve choice due to the fact that it’s a low cost product and consumable basically. We need to educate them that choke valve instead can make a huge difference on the efficiency of well production and profit.
o We need to educate the engineers (between the lines) that they may grow within their career by improving efficiency and saving money for the company by introducing new or existing products not currently used by the company
o Simple technical language. We’ll use associations with some general things/concepts.
o The video is not going to be made to market/sell the products directly. Its main intent is to present Master Flo as an experienced industry leader with their products backed by heavy R&D and extensive testing.
o The video is going to be a combination of a film, 3D, and 2D animations, and footage of the facility. All the components will flow seamlessly and help to explain the concepts from different angles. We will include a presenter there both male and female who will talk through the presentation.
o The video will later be cut into short clips which will be displayed on the smaller screen at your trade show booth. This will allow capturing the attention of some visitors passing by the booth.