Academic Writing

The Basics

- Length 1500 words

- Deadline: Monday 16th April 2016

- Sources: You must use 5 academic sources


- You will complete a case study analysing ‘Why do companies internationalise and what determines the international activities of your chosen MNE?’

- ‘Internationalise’ can be defined as the process of a company expanding outside of its domestic market or to ‘go global!’

- The aim is to apply theory and real world example (practice.)

MNE will be Apple.

Skills: Research Writing

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