hey, looks like you are talking abt weight training clients & nutrition/supplements product shop. well that grt, I will love to work around this since I love working out and a regular gym goer and do a lot of research on the subject.
well to begin with i suggest to use both social media contenting as well as FB ads, to build initial awareness about your products & brand. we do storified marketing campaigns for growing brands like yours, where we first design a couple of campaign stories first that connects emotionally with clientele for eg. #DestroyMusclesToGrow ... and then rest of the campaigns go based upon it.
sounds good? can we talk sometime today or tomorrow?