Capsim Comp XM

You will make four sets of decisions for the Andrews Corporation. Your competition, Baldwin, Chester and Digby, are run by computers. Your company competes in four new market segments: Thrift customers seek proven products, are indifferent to technological sophistication and are price motivated. Core customers seek proven products using current technology. Nano customers seek cutting-edge technology that is small in size. Elite customers seek high reliability and cutting edge performance technology. As with your former simulation, the segments drift to the lower right; customers want smaller, better performing sensors! Unlike your previous simulation, the segment circles start the in the middle of the Perceptual Map.