Develop a Corporate Identity - Private Label Physical Product Ecommerce Business

Our Company We are launching a private label business which will be selling physical products on Amazon.com. We will be purchasing various health, personal, family and baby care products from overseas suppliers, private labelling them and selling them in the Amazon store. Our first product will be a small electronic piece for personal & family use. Our Project We require a branding package which involves brand name with an available domain, logo and product packaging designs. The primary goals are as follows: • Generating a new brand name to attract and retain new customers in line with our values, goals, target market and product offering • Securing an available domain with our brand name • Designing a logo 1 or 2 colours (most likely blue or green or mixture but will accept other colours with reasoning) - compact and uniform so that it can effectively fit on a 1cm x 1cm part of our unit The secondary goals are as follows: • Package design for our first product, in line with the brand name and logo design. The logo must be compact enough to be placed on a 1cm x 1xcm portion of our unit. Packaging design will be required and photos attached show the types of packaging we are working with. • Building a website with integrated sales store and blog Our Target Audience More specifically we are targeting: • Mothers but also fathers that are proactive when it comes to their family's health and wellbeing. • The 30+ year olds given they have established or young families and some money behind them • Late 20s who are in the planning phase for their families and have disposable income • Professionals or housewives with professional breadwinners as our product will be positioned and priced as more of a premium product • Tech savvy • Buy online Our Current Marketplace Our competitors: Will be supplied to successful candidate Our competitors to emulate and beat: •Will be supplied to successful candidate Our inspiration and what we like will be supplied to the successful candidate Colours Prefer Blue but will advise more to successful candidate Our point of differentiation and brand qualities/values Our logo and brand name should reflect the main attributes and features will be supplied to successful candidates. Family is important and our product and brand must demonstrate accuracy and reliability as it is about helping families monitor and assess their health. We plan to expand into other products however the same attributes will be applicable. Sample Mission statement - We provide high quality, safe and effective products and solutions to assist families in living about their lives in a safe and healthy way with confidence and trust in our products. The project deliverables - This relates to our Goals stated at the beginning. • Brand names which align with our brand qualities and target market explained above • Domain search to ensure I can purchase domains in line with the brand name proposed • Mission statement & vision • Logo - Simple and clean, reflects health and well being, family, safety and security o Although writing with my brand name is fine in the logo, the logo itself needs to be compact enough to effectively fit on production units • Examples of your previous work so I can get a flavour on what your style is like • Source files for all designs and logos so I can use this for designing packaging and printing logos on my units. I dont have much free time as I work full time so I need a professional, someone who can work quickly, methodically and autonomously whilst keeping me in the loop and up to date with whats happening. I require reasoning and explanations to what brand name you have chosen and why, which logo and what colours you have chosen and why. Any applications for this job begin with "fabulous fable" in your initial response to ensure you have read this brief. Photos of designs as insipiration and our actual product to assist the designer will be supplied to the successful candidate. Good luck!